Axicom provides services related to technology, including product storytelling and innovative solutions for various sectors.

Axicom

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Axicom | 16,204 followers on LinkedIn. Futurists, not followers | Axicom is the Burson agency for tech brands &amp; brands with a tech story.

We’re futurists, not followers; combining deep technical expertise with data and creativity to earn a brand’s place in business and culture.  

Axicom is part of the global communications group Burson and is the only specialist technology PR agency within the WPP Group (NYSE: WPP).

François Gobillot

Tod Freeman

Marcus Birke

Managing Director & Global Head Growth & Marketing | Axicom | Burson Tech Specialist Agency

Rosie Bannister

What is multimodal AI? Why should brands be paying attention? Is it going to reshape the experience landscape? 👇 Axicom's Chip Scarinzi dives into it all in his insightful piece, to help communications professionals prepare for the next phase of AI development - one that could dramatically alter how brands interact with consumers and how we experience AI every day.

Dust off your oversized blazer and prep that mullet, we're turning tech fails into '80s power ballad GOLD! 🎸🎤 In our latest campaign for HONOR , we transformed Cutting Crew's iconic "I Just Died in Your Arms Tonight" into a hilarious "low power ballad" about the struggles of substandard tech. Think throbbing guitars, soft focus visuals, and a love story thwarted by buffering screens and dying batteries. 😂 We even got “The Voice” finalist Jimmy Baliot to lend his epic vocals! This trip down memory lane highlights the frustration we all feel when our tech lets us down, while showcasing the power and reliability of Honor devices. "We want to shake up the industry and inject some humor," says Avikar Jolly , CMO for Europe at Honor. We couldn't agree more! See the full story via LBBonline - Little Black Book and PRWeek UK – links in the comments! And don't forget to let us know what you think 👇 #TechFails #PowerBallads #HonorMagicV3 #Axicom #PR

Can you guess the Halloween movies from these scarily good photoshopped scenes featuring our spooktacular Axicom London team? 🎬🎃 It was all part of getting into the 'spirit' of things with a quiz, pumpkin carving and sweet treats. Think your brand could use a touch of creative magic? Don't be afraid to reach out - our fang-tastic designers are here to bring your boo-tiful visions to life!👻 Drop your guesses in the comments below 👇

Can we talk about 2025? It may be too early for New Year resolutions but, at Axicom, we’re always thinking ahead. This month’s CCS Insight ’s predictions webinar revealed AI is expected to continue as the hottest tech trend in 2025, with big shifts in connectivity and telco on the horizon. The two-day webinar can be watched here: https://lnkd.in/eAVgyHQP . But we know you’re short on time! So we’ve done your homework for you. Here’s a rundown of CCS Insight’s hottest predictions, with our top level takeaways.

We're bursting with pride! Axicom has been awarded 𝗚𝗟𝗢𝗕𝗔𝗟 𝗧𝗘𝗖𝗛 𝗔𝗚𝗘𝗡𝗖𝗬 𝗢𝗙 𝗧𝗛𝗘 𝗬𝗘𝗔𝗥 by PRovoke Media ! 🎉 This isn't just any win. This is recognition on a global scale for the dedication, creativity, and hard work of our exceptional team worldwide. A special shout-out to our US colleagues who were there to celebrate last night. And to our clients who believe in pushing boundaries with us. We're only just getting started! Photo by PRovoke Media #GlobalTechAgencyOfTheYear #ProvokeAwards #TeamAxicom #TechPR #FuturistsNotFollowers

On last week’s PRWeek podcast, global president of digital Brian Snyder joins Steve Barrett and Frank Washkuch to discuss our incredible 2024 growth, Axicom powered by Burson , the AI future of reputation management, Trump’s day at McDonald's , and much more: https://lnkd.in/e-8SUj46

2024 has been a banner growth year for our agency, and we’re not done yet, as today we announce Dan Doherty as our first Global Head of Corporate Affairs. In this new role, Dan will enhance Axicom's global capabilities, helping clients navigate the complex influence ecosystem surrounding tech. Following eight years at Burson , most recently as U.S. Practice Chair, Corporate Affairs, Dan brings expertise in public affairs, public policy, crisis management, and corporate reputation to our rapidly growing team at a time when tech is not just a sector but the foundation for the global economy. As CEO Matthew Lackie puts it, "Dan is a proven practice leader and a trusted and respected client counselor with exceptional ability to craft compelling narratives for leading tech companies." We're thrilled to have Dan on board as we continue to expand our offerings as the agency of choice for tech brands and brands with a tech story.

Today’s AI answer engines like ChatGPT are changing the way consumers and B2B buyers learn about brands, and tomorrow’s AI agents will revolutionize brand experience entirely. It’s time to stop talking about the future of reputation management and start acting on it with this five-step framework. https://lnkd.in/gzVM4SJf #AI #ReputationManagement #BrandStrategy

Let's kick off the week celebrating innovation and excellence! 🎉 We were thrilled to represent our amazing clients AMD , HONOR , and Hotpoint at the Trusted Reviews Awards 2024 this month. Seeing their industry-leading, award-winning products and unwavering commitment to quality receive recognition was truly inspiring! Here's a quick look at their standout achievements: 🏆 Best Phone: HONOR Magic 6 Pro 🏆 Best Book-Style Foldable Phone: HONOR Magic V3 🏆 Best GPU: AMD Radeon RX7900 GRE 🏆 Best CPU: AMD Ryzen 7 7800X3D 🏆Best Dishwasher: Hotpoint Hydroforce H81 HT59 LS 🏆Best Hob: Hotpoint PVH 92 B K Congratulations to AMD, HONOR and Hotpoint on these well-deserved wins. Here's to many more! 🥂 #TrustedReviewsAwards #TechExcellence #ClientWins #Axicom

How is your brand showing up in AI-powered search answer engines? Are you taking an "outside-in" approach to how consumers experience your brand in the age of AI? Our Global President of Digital, Brian Snyder , joined an Institute for Public Relations webinar to tackle these topics. Watch the full panel discussion for insights and strategies you can start implementing today to manage corporate and brand reputation in an AI World. Thank you to Brian’s fellow panelists: Samantha Stark , Founder, Phyusion Caitlin Rourk , Senior Consultant, Corporate Affairs, Dell Technologies Jeff Davidoff , Chief Marketing Officer, influenceAl https://lnkd.in/e3qJiMFa

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