Azira provides market intelligence solutions for various industries, focusing on location-based marketing and operational intelligence.

Azira

Azira | 25,442 followers on LinkedIn. Know your Market; Reach your Customers | Azira LLC, a global Consumer Insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more.

Gladys Kong

Experienced Digital Technology Sales Director

Meredith McClure Howarth

Accomplished leader in Site Reliability Engineering, DevOps, and information security & compliance.

Risto Kotalampi

Mark Oliver

Predictive Data Lab , a leading data analytics and business intelligence organization, was looking to address declining hotel occupancy rates for one of its DMO clients. They partnered with Azira to deliver marketing intelligence solutions for the DMO, resulting in a significant occupancy increase for the hotel. ↗️ Curious how? Read more to find out: https://hubs.ly/Q02WSrZD0 #ConsumerInsights #Hotels #Travel #Tourism

Next generation DSPs are incredibly powerful tools for digital advertisers — but how can marketers and advertisers ensure they’re making the most of them? Join us for a webinar on November 13 with Jayson Ayers SVP of Revenue, and Jay Wilson , VP of Marketing Solutions at Azira . They’ll walk you through a real-world use case of how the right DSP can help drive meaningful campaign outcomes, along with key features that make a modern DSP stand out, including: → Large data sets → Audience addressability → Location visit attribution, and more Don’t miss out! Register now: https://hubs.ly/Q02W3MSG0 #Webinar #DSP #DigitalMarketing #DigitalAdvertising

Understanding consumer behavior is key to unlocking insights about your customers and enabling more effective business decisions — but are operations leaders tapping into its full potential? Knowing where customers come from and where they spend time helps operations leaders make smarter decisions on staffing, store hours, site selection, and much more. Read our latest blog to find out its top 3 use cases for operations leaders by Azira's VP of Data Sales, Doug Shaddle : https://hubs.ly/Q02W3tx_0 #ConsumerBehaviorInsights #Operations #OperationsLeaders

Looking to promote their Value Box Range for a major Australian QSR client, Mindshare partnered with Azira to provide marketing intelligence solutions for a targeted advertising campaign. The result? A major lift in store visits and new customer acquisition. 📈 Find out how: https://hubs.ly/Q02VzQkY0 #QSR #Restaurants #RestaurantInsights #ConsumerBehaviorInsights #QSRMarketing #RestaurantMarketing

🍻 Oktoberfest in Munich attracts over 6 million visitors each year, making it a prime opportunity for marketers. But what are Oktoberfest attendees like, where do they come from, and how can brands leverage demographic insights for promotions before, during, and after major events like Oktoberfest? Learn more in our latest blog post: https://hubs.ly/Q02TVD5t0 #Oktoberfest #Munich #ConsumerBehaviorInsights #DestinationMarketing

Another incredible in-person gathering for the Azira team! This week, Amy Holland , SVP of Product, and Lenny Blyukher , SVP of Technology, visited our #Paris office. Exciting things ahead for Azira and Azira Europe ! 🌏 🇫🇷 #GlobalTeam #Collaboration #Teamwork

Missed our recent webinar "Tying Website Sessions to In Person Visits for Destination Impact"? It's now available to watch on demand! 📺 Learn how your website is critical to influencing visitor behavior from decision-making to content interaction, which traffic sources and pages drive the highest conversion rate, and more. Watch now: https://hubs.ly/Q02Tlsdp0

💻 Webinar: Using a Next Generation DSP for Digital Advertising Next generation DSPs are incredibly powerful tools for digital advertisers — but selecting the right data sets, targeting options, and attribution solution can be overwhelming. Jayson Ayers , SVP of Revenue, and Jay Wilson , VP of Marketing Solutions at Azira will walk you through: → Leveraging advanced data sets to build, activate, and measure campaigns seamlessly → Creating custom, location-based audience segments that are fully addressable ...and more! Register now: https://hubs.ly/Q02TGN8C0 #Webinar #DSP #DigitalAdvertising

🏁 As highlighted in a blog by media agency O.H. Partners , the Formula 1 Las Vegas Grand Prix offers huge potential for brand engagement — but how can marketers maximize that potential? From heat map data for experiential marketing placements to demographic insights for precise audience targeting, check out our latest blog for 3 ways marketers can utilize spectator insights from last year's event to fuel their 2024 campaigns: https://hubs.ly/Q02Tlx7F0 #ExperientialMarketing #Marketing #Advertising #ConsumerBehaviorInsights #LocationInsights

🌮 According to a FoodChain Magazine article, a surprising shift in the fast-food industry has caused Del Taco to surpass Chick-fil-A Restaurants as the top fast-food restaurant in the U.S. How can QSR brands improve their marketing strategies to gain similar success? Learn 3 ways marketers can boost foot traffic and return on ad spend with the help of consumer behavior insights: https://hubs.ly/Q02SGRY10 #QSR #Restaurants #RestaurantInsights #ConsumerBehaviorInsights

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