Balmain is a renowned fashion house founded in 1945 by Pierre Balmain. Known for its boldly feminine and opulent signature style, the house offers a distinctive, super-feminine DNA with richly embroidered fabrics, nipped-in waists, and fuller skirts. Over the years, Balmain has remained true to its trailblazing spirit, attracting European and Hollywood royalty as clients and maintaining a balance between modern offerings and the traditions of the house.

Balmain

Founded in 1945, Pierre Balmain’s eponymous house has evolved into a singular union of Parisian couture heritage and 21st-century daring. Always remaining true to its core values of inclusion, empowerment and excellence, today’s Balmain is intent on forging fashion’s future in a uniquely authentic manner. Compelling, often surprising and always bold, Balmain’s offerings rely on an instantly recognizable silhouette, assertive spirit and the powerfully transformative possibilities that only beautiful design and skilled construction can achieve. Constantly seeking exciting, novel and entertaining ways to converse and communicate, Balmain will never shy away from pushing each and every envelope. 

Part of Mayhoola, led by the vision of our Creative Director Olivier Rousteing, the house’s impressive rapid growth and critical success is entirely due to the passionate and talented Balmain family of craftspeople, experts and team members who make each collection possible.

JONATHAN BAILEY
There’s a new sheriff in town: Jonathan Bailey channels that unique #BALMAINRE24 mix of rugged chic and New French Style for Interview magazine. The actor wears a star-studded chemise from Olivier Rousteing’s Far West-inspired collection. #BALMAINARMY

Photography and styling by Richie Lee Davis
Grooming: Nelli Christine

DEMI MOORE
Demi Moore makes a statement in signature Balmain black-and-white for the World Premiere of her latest project “Feud: Capote vs. The Swans”. With its glittering feather-detailed bodice, the #BALMAINPF24 gown suggests a playful nod to the series’ title in fierce elegance. #BALMAINARMY

BALMAIN HOMME
Liberating, heartfelt and joyful: these are just a few words one could use to describe the Balmain Fall 2024 runway and Olivier Rousteing's vision for the Balmain Homme moving forward. Indulge in a final look behind the scenes of this dynamic return to Men’s Fashion Week.

BALMAIN FALL 2024 MEN’S
As with almost every Balmain runway, the latest menswear collection turns to the powerful spirit of music for inspiration, tapping a full century of African-American musical genius. Where sleeve garters and tailored suiting recall the impeccable elegance of Tony Jackson – the daring ragtime, blues and Tin-Pan Alley composer who created the standard uniform for pianists of the early 1900s –, references to thick chains, durags, and grills elicit images of the rap and hip-hop artists that informed a generation, Olivier Rousteing included. #BALMAINFW24

BALMAIN FALL 2024 MEN’S
“This collection mirrors the liberating confidence of today’s new men’s luxury customer. Over my many years of overseeing many Balmain collections, I’ve witnessed more than a few changes in our marketplace. One evolution that I’ve very much enjoyed witnessing is the ever-increasing freedom that men feel as they progress to dressing just exactly how they want to dress. Generations of women have been pulling their boyfriend jeans and tops from the menswear wardrobe. Today’s secure male finally knows that same freedom of embracing new colors, patterns and silhouettes.” - Olivier Rousteing

BALMAIN FALL 2024 MEN’S
Among the key focuses of Olivier Rousteing’s latest menswear runway, color and print remain the strongest. The Creative Director leverages highly saturated colorblocking and the classic polka dot to inject a healthy dose of joy on the runway, the ensemble complemented with sparkling details for that perfect Balmain finishing touch. #BALMAINFW24

BALMAIN FALL 2024 MEN’S
Relive Balmain’s triumphant return to Paris Men’s Fashion Week: a feast of vibrant colors, opulent gold, and exquisite couture.

Drawing inspiration from the “sapeur” cultural movement, Olivier Rousteing orchestrated a buoyant mixture of tailored french silhouettes and colorful African patterns, while also turning to former creative collaborators - Prince Gyasi and Ibby Njoya - to bring their poignant, graphic works of art to life. The ensemble results in a freeing, maximalist display that marks an unapologetic stake in the sand: luxury is whatever we make it. #BALMAINFW24

BALMAIN ARMY
Making a grand entrance for Balmain's highly anticipated return to Paris Men’s Fashion Week, the #BALMAINARMY was on hand to celebrate in effortlessly dazzling New French Style. #BALMAINFW24

In order of appearance: Conan Gray, Nuno Mendes, Noah Beck, Manuel Turizo, SDM, Panayotis Pascot, Guillaume Diop, Jacob Rott, Shuzo, Froy Gutierrez, Yamato, Nic Kaufmann, Ozuna

BALMAIN ARMY
Conan Gray, SDM, Manuel Turizo, Noah Beck… Dive into the heart of Balmain's Fall-Winter 2024 front row as the #BALMAINARMY and friends of the house united to celebrate the return of Balmain Homme. #BALMAINFW24

In order of appearance: Ozuna, SDM, Conan Gray, Noah Beck, Zane Phillips, Manuel Turizo, Froy Gutierrez, Nuno Mendes, Jacob Rott, Jon Kortajarena, Guillaume Diop, Panayotis

Photos by Pierre Mouton and Pierrick Rocher

BALMAIN FALL 2024 MEN’S
From the canvas to the runway.

Building on his love for all things culture and art, Creative Director Olivier Rousteing has teamed up with Ghanian visual artist and photographer Prince Gyasi to reinterpret a selection of his work for the Fall 2024 menswear collection.
 
“Ever since our collaboration with Prince for our Fall 2022 campaign, I have been determined to include his extraordinarily vivid vision in our designs: I love that his work offers a much-needed counter-narrative to what we’ve grown to expect of photos from Africa, concentrating on the strength and dignity of his subjects, rather than circumstance.” -Olivier Rousteing

The vibrant portraits can be seen woven through the Fall runway; from enormous colorful prints and textile silhouettes to 3D imaging and unique model pairings, the runway paints a multi-layered, surprising approach to these creations, determined to match Prince Gyasi’s inventive artistry.

#BALMAINFW24

1. “La Purete”
Photographed by Benoit Melet for La Mode en Images 

2-3. “La Purete”
4. “Valeurs”
5. “Nami Og” and “Valeurs”
6-7.  “Nami Og”, “The Arrival”, “Before the Rains Came”
8. “The Art of Appreciating Little Things”
Photographed by Fran Beltran

9. “The Art of Appreciating Little Things”

10. “The Art of Appreciating Little Things”
Photographed by Benoit Melet for La Mode en Images

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