Balzac Communications & Marketing provides marketing services for the wine and spirits industry.

Balzac Communications & Marketing

Balzac Communications &amp; Marketing | 733 followers on LinkedIn. Guiding Adult Beverage and Hospitality Companies through challenging business obstacles. | We specialize in guiding Adult Beverage and Hospitality Companies through challenging business obstacles and empowering them to cultivate irresistible, influential brands while increasing sales.

Kat Stark

Senior Marketing Leader | Strategist and Industry Speaker

Scott Kolbe

I specialize in guiding Adult Beverage and Hospitality Companies through challenging business obstacles and empowering them to cultivate…

Michael Wangbickler

at Balzac Communications & Marketing

Stacey Orozco

Balzac Communications is inviting you to an exclusive event hosted by Saint-Émilion designed for trade industry professionals. Spots are filling up quickly, and we expect to reach capacity soon! To secure your place RSVP by this Friday, Oct. 18. We've created a special link with a password to register below. Qualified buyers, importers, distributors, sommeliers, food & beverage managers, and press/media are all welcome. Looking forward to seeing you in NYC or Chicago! The Association de Grands Crus Classés de Saint-Émilion has announced events in support of the 2024 USA Tour, including an exclusive tasting of the 2020 vintage in both New York and Chicago. NEW YORK - Monday, October 28 from 1pm - 4pm Location: Metropolitan Pavilion (125 W. 18th St, New York, NY 10011) TRADE ACCESS LINK: https://lnkd.in/g-Ntpv9i TRADE ACCESS PASSWORD: SE2024NYC Ticket Limit: 1 per invitee CHICAGO - Wednesday, October 30 from 1pm - 4pm Location: Venue SIX10 (610 S Michigan Ave, Chicago, IL 60605) TRADE ACCESS LINK: https://lnkd.in/gtwbZ29K TRADE ACCESS PASSWORD: SE2024CHI Ticket Limit: 1 per invitee

This! “You wouldn’t cut your sales team if you’re trying to grow sales—so why cut PR? PR is essential for building awareness and reputation, both critical for converting customers throughout the sales funnel.”

“Marketing alone will not fix the problem,” says Wangbickler. “It’s a Band-Aid over a gaping wound. We need to change the culture of wine, so it’s not elitist and it’s not exclusive, and we have to embrace honesty and openness about our product. It’s about — and I realize this word has been overused — authenticity.”

Saint-Émilion - EXCLUSIVE TRADE EVENT! The Association de Grands Crus Classés de Saint-Émilion has announced events in support of the 2024 USA Tour, including an exclusive tasting of the 2020 vintage in both New York and Chicago. We cordially invite you to request your spot at this exclusive event. NEW YORK: Date: Monday October 28 1pm-4pm Location: Metropolitan Pavilion (125 W 18th St, New York, NY 10011) LINK: https://lnkd.in/g-Ntpv9i Password to Enter: SE2024NYC Ticket Limit: 1 per invitee CHICAGO: Date: Wednesday October 30 1pm-4pm Location: Venue SIX10 (610 S Michigan Ave, Chicago, IL 60605) LINK: https://lnkd.in/gtwbZ29K Password to Enter: SE2024CHI Ticket Limit: 1 per invitee Please Note: This is a trade-only event limited to 1 ticket per invitee. Qualified buyers, importers, distributors, sommeliers, food and beverage managers, and press/media are welcome. The event organizer reserves the right to authorize attendees. We encourage you to submit your request by October 15, 2024. For more information, please visit https://agccse.fr/en or contact our US press partners at contact@balzac.com .

El Presidente with his take on missing the signs in wine marketing.

We're bullish on TikTok. Please let me know if you'd like to talk about how TikTok can work for your winery or distillery. #winemarketing #beveragemarketing #tiktok #winepr

It's been a minute since we last posted to the blog. A few projects kept us busy. When I have a moment to think, I often find myself asking, ' Why? ' Why do some companies do things one way and their competitors another? But this week, my question was, "Why don't more wineries and distilleries leverage digital advertising more?" https://lnkd.in/gGun6SQn

🍷 Wine Pros: FREE Entry to Vinexpo America for the First 20 Registrants, Plus a 20% Discount for All Others! 🎟️ Vinexpo America, the premier wine and spirits trade event, is kicking off soon. Be one of the first 20 to grab a complimentary badge (use code CRELPART44) at this exclusive trade show! ️If you are not among the lucky 20, you can still use the 20% discount code CVINEXPO20 Don't miss out on exclusive tastings, masterclasses, and access to 260+ producers from around the world! 🌍🍇 Join us on June 24-25 at the Jacob K. Javits Convention Center in New York City! 🗽 https://lnkd.in/d-dCTKXx

June is a significant month for raising awareness about critical issues. As we recognize Men's Mental Health Awareness Month and celebrate Pride Month (last week's post), it's an ideal time to spotlight the unique challenges and strengths that neurodivergent individuals bring to the table. At Balzac Communications & Marketing and Appellation Academy, we believe in fostering an inclusive environment where every individual's unique traits are seen as assets, not obstacles. https://lnkd.in/gQwzg7SS

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