Bankrate, LLC is a consumer financial services company based in New York City. Bankrate.com, perhaps its best-known brand, is a personal finance website. It offers free tools and resources to help individuals make informed financial decisions, including product comparison tools, financial calculators, and objective reviews.

Robert Heady

Bankrate, LLC

Compare Brokers provides information about various trading platforms for stock, crypto, ETFs, commodities, Forex, and indices on online financial markets.

Compare Brokers

Kiplinger provides personal finance news, investing advice, and business forecasts. It offers resources on retirement, taxes, personal finance, and investment strategies.

Kiplinger

Marcus by Goldman Sachs offers online savings accounts and certificates of deposit with competitive interest rates, self-described as providing tools and resources to help customers manage their savings.

Metric
Company Name	Bankrate, LLC	Compare Brokers	Kiplinger	Marcus by Goldman Sachs
Symbol
MSH ID	COM:BANKRATE	CO:COMPAREBROKERS	COM:KIPLINGER	COM:MARCUS
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Financial Services & Finance	Financial Services & Finance	Financial Services & Finance	Financial Services & Finance
Industry	Financial Services & Finance	Finance and Investment	Media & Publishing	Banking
Country		US	US	US
Stage
Employee Count	501
Website	bankrate.com	comparebrokers.co	kiplinger.com	marcus.com
LinkedIn
Founders

Metric
Market Cap
Enterprise Value
Monthly Web Traffic	2.35K	4.94M
Web Traffic Growth	0.30	0.13
Valuation
Raised Capital

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Revenue (LTM)
Revenue (NTM)
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Revenue 2026

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Revenue Growth (NTM)
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EBITDA Growth (LTM)
Net Income Growth (LTM)
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365-Day Growth Score

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Gross Profit Margin
Operating Profit Margin
EBITDA Margin
Net Profit Margin
Return on Equity
Return on Assets
Return on Capital Employed

BANK

COM:BANKRATE

Bankrate, LLC

Company Overview

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Rule of 40 (LTM)
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