Baymard Institute provides a comprehensive UX research database and offers UX audit services. It assists organizations in improving user experience through research-based insights and training.

Baymard Institute

Baymard Institute | 9,630 followers on LinkedIn. 150,000+ Hours of UX Research for Every Question and UI Component.
Learn more at baymard.com | Empower your digital team with instant access to industry-specific UX insights. Improve ROI on your UX projects and increase confidence in UX decisions like never before.

Baymard’s research is used by more than 3,000 companies and 17,000+ UX professionals across 80+ countries.

CMO at Miro

Paul D'Arcy

Senior UX Researcher & Writer at Baymard Institute

Mark Crowley

Co-founder of Baymard Institute

Christian Holst

Jamie Holst

Did you know that 65% of top e-commerce sites scored 'mediocre' or worse in Checkout UX 🛒 according to our latest benchmark? Discover the 12 most common checkout pitfalls—and how to fix them! 👉 https://lnkd.in/dTcmyKz #UX #UXDesign #UXResearch #ProductDesign #ecommerce #webdesign

🚀 Last month, Anna Klimczuk took the stage at Google to reveal 10 must-have UX features for product pages—backed by 130,000 hours of large-scale UX testing. Interested in learning more? 😉 Check out the video! 🎥 👉 https://lnkd.in/ehxJENvC #UX #ecommerce #UXResearch #UXDesign

Our UX testing found that 1 or 2 images are often not enough to communicate sufficient visual information to users in the product list and search results. See our latest Product List findings. https://lnkd.in/dGjSGgU

Learn how clear subcategory thumbnails can simplify e-commerce navigation and transform the user shopping experience. Explore our homepage and category UX research findings here: https://lnkd.in/d3mK9x_6

We just launched a new large-scale Apparel & Accessories UX research study that uncovered 1,720+ UX issues. See 3 overarching takeaways. https://lnkd.in/d2bf6KWG

Learn to solve 10 common pitfalls affecting mobile apps backed by evidence from our 2024 UX Mobile App benchmark comprising 8,000+ new UX performance scores and 7,000+ implementation examples. https://lnkd.in/dGzT-xKr

Learn how to optimize product loading for desktop and mobile to ensure a smoother user experience. Explore our product list research findings here: https://lnkd.in/dE-6TrgD

Many users struggle to assess product size when provided with just textual dimensions alone and risk abandoning suitable products as a result. See our latest Furniture & Home Decor UX findings. https://lnkd.in/eH2cPPNH

Our UX testing reveals that many users browsing sets struggle to confidently identify the exact items offered and how many of each are included. See our latest Furniture & Home Decor findings. https://lnkd.in/d-TQfpjp

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Baymard Institute

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