Beauty Business Journal is a community for entrepreneurs, indie founders, marketers, and industry professionals focusing on the business side of the beauty industry.

Beauty Business Journal

Beauty Business Journal | 38,305 followers on LinkedIn. Thought-leadership and marketing education for tactical executors, brand builders, and changemakers. | Thought-leadership and marketing education for tactical executors, brand builders, and changemakers.

We help beauty industry marketers save time on research and share ideas on how to increase revenue.

A community to learn, grow and connect with industry peers.

Vice President | Marketing Leader | Brand Builder

Richard McKeon 🌐

Brands that grow fast tend to be good at cutting friction from their marketing funnels and making it wonderfully easy for a customer to complete a purchase (and then another one, and another one). Here's how they do it ✨ https://lnkd.in/e73BvGjw #beautyindustry #ecommercestrategy

🎨✨ Designing Beauty with Simplicity: A Masterclass by DRUNK ELEPHANT 🐘💄 Complexity often overshadows the essence of what truly matters. But what if we told you that simplicity is the key to unlocking success? 🗝️ In our latest video, we explore the art of designing a beauty brand's digital presence, focusing on the principles that make Drunk Elephant's design stand out. Here's what you'll learn: 🟣 Function Over Aesthetics: A beautiful site that's hard to navigate won't drive sales. Design something to use, not just to look at. 🟣 Graphics & Text Harmony: The seamless integration of text and graphics creates a memorable experience. 🟣 Understanding Eyeballs: Design should accommodate the natural tendencies of our eyes, not force them into unnatural patterns. 🟣 Human Connection: Including real human faces creates relatability, trust, and warmth. From the importance of avoiding ALL CAPS to the clever use of pattern-breaking, this video is packed with insights that are simple, clever, and meticulously thought out. 🧠💡 Whether you're a seasoned marketer or just starting out, these lessons will inspire you to rethink your approach and create designs that resonate with your audience. 🎥 Watch the full video here: https://lnkd.in/dsQQHHvt #DrunkElephant #BeautyMarketing #DesignSimplicity #DigitalDesign #BrandAwareness

Discover how Google Search and YouTube can be your ultimate guide in spotting and leveraging the "next big thing" in beauty. Whether you're a marketer, brand owner, or a beauty enthusiast, these insights are invaluable! 📈 **Understanding and Utilizing Trends:** Learn how to use Google Trends for identifying seasonal patterns, consumer interests, and even keeping an eye on your competitors. But remember, it's not just about data; it's about interpreting it correctly! 🚀 **Stages of Trend Evolution:** Our video breaks down the four key stages of a trend - Awareness, Education, Comparison Shopping, and Purchase. Understand each stage to effectively position your brand and products. 💡 **Content Creation and Marketing Strategies:** Gain insights on how brands like @E.l.f., Charlotte Tilbury Beauty , and OPI create viral content using hashtag challenges. Learn how to present your brand as an expert during the Education stage and stand out during the Comparison Shopping stage. 🛍️ **Navigating the Purchase Stage:** Discover how to maintain relevance and competitiveness when a trend goes mainstream. Learn the importance of innovation and keeping up with consumer demand. 🔗 https://lnkd.in/djp9qN7p Use Google Trends to plan for seasonal trends or boost your blog traffic. 👍 Like, share, and subscribe for more marketing insights!

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