Birkenstock Holding plc is the ultimate parent company of Birkenstock Group B.V. & Co. KG and its subsidiaries. It is a global brand that has developed a unisex portfolio of footbed-based products, anchored by its iconic Core Silhouettes, the Madrid, Arizona, Boston, Gizeh, and Mayari. The company manufactures and sells footbed-based products, including footwear, sleep systems, and natural cosmetics, with a commitment to encouraging proper foot health. It is deeply rooted in studies of the biomechanics of the human foot and has a family tradition of shoemaking dating back to 1774.

AnyRoad is the leading experiential marketing platform that enables brands to operate and optimize their events, tours, activations, and classes to grow consumer brand loyalty, drive more revenue, and increase the ROI on every experience.

AnyRoad allows companies to streamline and scale their experiential operations with a flexible, configurable platform and provides the powerful insights needed to accelerate business growth.

Leading brands like Anheuser-Busch, Diageo, Westfield, Just Egg, and Sierra Nevada all count on AnyRoad to optimize operations for and prove the impact of their experiential marketing programs.

Andreessen Horowitz

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Kaiser Permanente

Corner Ventures

Daedalus Ventures

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AnyRoad

Scott Smith, Director, Brewery Experiences of Anheuser-Busch sits down to talk experiential marketing and what AnyRoad did for his brand home experiences!

#BrandStrategy #brandhomes #MarketingTips #MarketingInsights #marketingmeasurement #experienceexec #ExperientialMarketing #experiential #technology #TechStartups #TechnologyInsights

This is an intervention for #experiential marketers who are only measuring event attendance: we see you, and you're not alone. 

This blog is just for you. Learn the other measurements out there for event success and how they can help you scale.

https://okt.to/7LXCwV

#marketingmanager #marketing #MarketingTips #MarketingTeam #MarketingStrategist #BrandAwareness #brandmarketing #brandloyalty #Loyalty #GrowthMindset

🚀 Unlock the Power of Data in Branding! Join AnyRoad's CEO, Jonathan Yaffe, and Sr. Solutions Manager, Mark Smith, for a webinar on data-driven brand experiences.

📅 January 25th | 🕒 10 AM PST / 1 PM EST | 📍 Online

Learn:

🚀  Data's role in boosting loyalty and revenue.
🚀  Best practices for collection and analysis.
🚀  Tips for optimizing events with data.
🚀  Implementing AI for success.

Stay ahead in 2024! 🌐 Register now below.

#DataDrivenBrands #Webinar2024 #ai #aicommunity #dataanalytics #marketingautomation #eventmarketing #brandactivation

🌟 Execute Brand Experience Summit: Optimizing the Consumer Journey with Data

We’re wrapping up our celebration with the final highlight of our summit series: Brian Maloney, Sr. Manager of Global Digital Products at Beam Suntory, spoke with attendees on the topic of optimizing your consumer journey with the right data.

💡 In his session, he shared the value of personalizing the way your brand communicates with your consumers, including through experiential, to drive brand loyalty.

📊 Enter consumer data collection
True personalization relies on a deep understanding of your consumers and their journey with your brand. That means that if you’re not capturing the right data, it can be hard to guide consumers along a journey that leads them from awareness all the way to advocacy.

💬 Brian left us with this golden quote: “Understand how, when, and where to communicate with people. Brand loyalty is not one size fits all.” 

Thank you to Brian for guiding us through the intricacies of incorporating personalization into your strategy!

#BrandExperiences #SummitFinale #ConsumerJourneyOptimization #ARExecSummit #IgniteRevenueSuccess

Your move, experiential marketers. 

#MarketingInsights #MarketingCommunity #brandexperiences #ExperientialMarketing #experiential

Say it louder for the people in the back 👏

Have you ever wanted to:
📈 Capture & Analyze Guest Feedback Automatically
📈  Scale Events & Activations With Ease
📈 Speed Up & Standardize Check In
📈 Streamline Data Sharing

As of winter 2024...Now You Can!

Read more to learn what Anyroad can do for you with our newest product updates:

https://okt.to/fal6BA

#nowyoucan #productdesign #productivityboost #MarketingTech #marketingautomation #ExperientialMarketing #experiential #brandactivations #brandhomes #retailtech #CPG

You're only as good as your database. So JUST Egg used their brand experience strategy to triple their data points.

#dataanalytics #activations #campaignoptimization

Are your #experiences geared toward the right audience? Check out what we learned from 2.5 million event-loving consumers.

 #marketing #demographics #consumergrowth #brandhack #eventmarketing #experiencemarketing #planning #2024strategy

🌟 Executive Brand Experience Summit Spotlight: Building a Strategy that Engages Consumers Across Generations 

We’re diving into another highlight from our recent summit: Karlene Palmer-Mcleod, Experiential Marketing Portfolio Lead at Proximo Spirits  shared her approach to engaging the different generations that make up the consumer base for Proximo’s different brands.

“This generation is digital-first, but they still crave in-person experiences.” 💬💡

Key Takeaways:

Understanding the Digital-First Generation: Karlene delved into the nuances of a digital-first generation, offering strategies to bridge the gap between the digital realm and the tangible world.

Crafting a Multi-Generational Strategy: Karlene unveiled approaches to seamlessly blend digital innovation with the timeless allure of in-person brand experiences to engage each generation in the most effective way.

Stay tuned for more weekly highlights as we continue to ignite success through unforgettable brand experiences! 🔥 

#BrandExperiences #SummitSeries #GenerationalEngagement #ARExecSummit #IgniteRevenueSuccess

Birkenstock Holding plc manufactures and sells footwear products. It also offers sandals, shoes, closed-toe silhouettes, skincare products, and accessories. The company sells its products through e-commerce sites and a network of owned retail stores, as well as business-to-business channels. It operates in the United States, Brazil, Canada, Mexico, Europe, APMA, and internationally. Birkenstock Holding plc was founded in 1774 and is based in London, the United Kingdom. Birkenstock Holding plc is a subsidiary of BK LC Lux MidCo S.à r.l.

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Birkenstock Holding plc

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