Black Swan Data uses data science to guide decisions in innovation and consumer behavior, claiming to predict consumer behavior with 89% accuracy. self-described.

Black Swan Data

Black Swan Data | 16,754 followers on LinkedIn. Bringing next generation data insights and predictive analytics to the world of consumer research. | Black Swan Data leverages AI to analyze what millions of people are actively discussing online, helping consumer focussed companies better understand and scientifically predict consumer behavior.

While many market research providers still rely on limited consumer input from surveys, interviews, and focus groups, Black Swan uncovers what consumers are talking about organically, on a much larger scale.

Trendscope, Black Swan’s AI-powered platform, cleans, connects, and structures this data, making it easy for brands to identify new growth opportunities and predict which trends will sustain into the future.

Pioneering Product Executive | Go-to-Market Expert | Applied AI

Glen Kushner

Head of Engineering at Black Swan Data

Andries Ehlers

Strategy and Commercial Leader | Business Transformation | INSEAD MBA

Guido Verweij

CEO - President - Board Director

Mariano Dima

In our NEW report we explore what’s next in the low/no #beer space and the growing demand for symptomless drinking. We’ve analyzed 11+ million consumer posts from TikTok, Instagram, X and other sources to understand what drinkers REALLY want from beer brands. Get the report here ➡️ https://bit.ly/4fsDBpq What’s inside? ✅ The problems with low/no beer ✅ The future of moderated drinking ✅ Trends to prioritize for innovation in 2025 #alcohol #lowno #insights

A new generation of functional trends are emerging in the #beverages category 🧉 Consumers want extra functionality from drinks - with a growing list of needs related to performance, gut health and even beauty 💅 In this report, we analyze 41+ million consumer posts from TikTok, Instagram, X and other sources to understand what consumers REALLY want from brands. Get the full report here ➡️ https://bit.ly/3zbq85y

Last week we wrapped up our final week of Learning Month 🧠 Dannika Essl kicked off the week with a deck design masterclass. She shared tips and tools for maximizing visuals for presentations. Next up was Nicholas Peppiatt with a session on tech enablement and LLMs. Matthew Schloms also led a session on recruitment, and how the wider team could help find ‘the next stars of Black Swan Data’. Our final session was a panel made up of some of the mentors within the business. The panel was hosted by Charnelle Bennett-Williams and featured Nicole Krouse , Walter Olando and Emily Matterson . They discussed the benefits and success stories of being a mentor or mentee. Thank you to all our presenters, and all who gave their time to lead and attend sessions across the month.

Breakfast for dinner. The fall of ultra-processed foods. The rise of global breakfasts. These are just 3 of the macro-trends reshaping the breakfast space. In 'The Future for Breakfast' we explore the 13 battlegrounds for innovation in 2025. Get the full report here ➡️ https://hubs.ly/Q02Vstyq0

Our data reveals traditional frozen desserts like Brownies, Frozen Waffles, Apple Pie and sweet Ice Creams are slowly losing relevance. In 'The Future of Frozen Food' we analyze the frozen desserts that will dominate consumers’ freezers in 2025 and beyond. We’ve analyzed 101+ million consumer posts from TikTok, Instagram, X and other sources to predict what consumers REALLY want in the frozen space. Get the report here ➡️ https://hubs.ly/Q02Wgzjr0

Black Swan has been voted the #3 most innovative Data & Analytics company in the 2024 #GRIT Survey. Thank you to Greenbook . And thank you to all of our customers and partners who voted for us.

We are thrilled to share that Black Swan has been in included in the #GRIT Top 50 Most Innovative Companies 2024 🏆 The Greenbook Research Industry Trend (GRIT) report shortlists the most pioneering suppliers in the MRX space, voted for by customers and industry peers. This year, we've been voted no. 13 overall (moving up 4 places from last year!) We’d like to thank all of our spectacular customers and partners who voted for us.

We’ve just wrapped up week 3 of Learning Month! 8 members of the team presented and shared their expertise on an array of topics. Malikah Moosa , Ayavela Zama Lunathi Nqayi , Michaela Oncker , Tylo Paderes and Khethelo Ndlovu kicked us off with a session on managing diverse and inclusive teams. Réka Balogh and Melinda Veress followed with a session on successfully onboarding new joiners. And finally, Brendan Witherspoon delivered a crash course on working more efficiently in Excel. Thanks to all the presenters! 😀

US consumers LOVE #breakfast . It's not just the most important meal of the day – it's their favorite. In this report we analyze 139+ million consumer posts from TikTok, Instagram, X and other sources to predict what’s next in the breakfast space. We establish the 13 key battlegrounds for brands in 2025. Get our NEW report here ➡️ https://bit.ly/3YhL6YX #food #beverages #insights

Flavor innovation, premiumization and ‘Mindful Drinking’ will be the 3 biggest drivers of growth in the RTD #alcohol space in 2025. In this report we analyze 9+ million consumer posts to identify the new trends and emerging opportunities for drinks brands. Download the full report here ➡️ bit.ly/3QDwQah #RTD #beverages #insights

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