Bleach London offers hair care products including shampoos, conditioners, and styling aids, and is self-described as vegan and PETA-approved.

Bleach London

Joko offers a range of cosmetic products focused on makeup, including foundations, powders, lipsticks, and skincare items, self-described as environmentally friendly.

Joko

Advertising Services

Thebookagency

Bleach London | 3,818 followers on LinkedIn. The Home of Experimental Hair Colour | The meteoric rise of hair brand Bleach London is best described by Time Out as  “The grungy salon that pioneered the dip-dye, then conquered the globe.” The female-led, boundary-pushing business was launched by Alex Brownsell and Sam Campbell in 2010 as the world’s first salon focused on colour. 

With a closely knit family of international premises, ever-expanding vegan product range and intuitive digital salon services, Brownsell and Campbell have reimagined the way people approach their hair.

Co-Founder at BLEACH London

Samantha Campbell

Head of Supply Chain and Planning

Lily Lee

Head of Digital Product at Bleach London

Dallas Jones

Group Financial Controller ACMA CGMA

Elizabete Martins Fonseca

✨ We're Hiring: Group Management Accountant ✨ As we continue to grow, we’re looking for a passionate and skilled Group Management Accountant to join our finance team and play a key role in driving our brand expansion. This role goes beyond numbers; it’s about leading impactful projects within our finance team, partnering with senior management to provide insights that shape our growth strategies while staying true to our values of inclusivity, sustainability, and creativity. 📊 If this sounds like a role for you read more about the opportunity and how to apply below.

We will be at the AllBright Step Forward Summit for International Women's Day. Bleach London founder Alex Brownsell will join Charlotte Mensah, Founder of Charlotte Mensah Hair, and Sarah Harbon , GM of Benefit Cosmetics, to discuss how they have disrupted the hair and beauty industries and their unique experiences building their business. Come and say hello if you are there too! For more information and tickets, visit: https://lnkd.in/et-syceu #StepForward

We have some big news! Having reinvented the home colour market over the last decade, we are ready to do it again with our new NO BLEACH LONDON Permanents collection. All of the Colour. None of the Bleach. Go darker, go lighter, go brighter with these revolutionary formulations designed to transform your hair without bleach. Available in seven shades, personally selected and developed by Bleach London founder and fashion hair royalty Alex Brownsell . The Financial Times said today that this launch “promises to rebrand the permanent colour aisle.” What makes it different? Traditional box dyes have been lacking in innovation and imagination for some time. The category tends to focus 100% of its attention on grey coverage, despite 23% of Gen Z using permanent colour (vs the 18% who use semi-permanent). Not only do these kits not speak to young people, but most who use them don’t get the results they expect because the formulas are designed with heavy grey coverage in mind. NO BLEACH LONDON is the first fully vegan permanent range made for customers looking for transformational colour without bleach. The collection consists of two go-darker shades - Glossy Black and Rich brown, three go-lighter shades - Natural Copper, Natural Blonde and Natural Brown and two vivid shades - Vivid Red and Vivid Copper. Each kit pairs salon-quality pigments with a custom-strength developing lotion to colour strands, without compromising hair health. With permanent dyes making up 73% of all hair colour sold, we’re proud to be the only independent, female-founded brand in this space. We see it as our job to bring home hair colour into the twenty-first century and this collection is a testament to that. NO BLEACH LONDON Permanents is launching into Boots, Superdrug and Look Fantastic in the UK followed by Walmart and CVS in the USA. Read The Financial Times' interview with our founder and creative director, Alex Brownsell: https://lnkd.in/gj9j2NVn

We're so excited to be on the shelves of the Boots UK Beauty Only Store - London's newest beauty superstore at the iconic Battersea Power Station. London is Bleach's home, and Boots was the first shop to take a chance on us almost a decade ago, so it's a nice full-circle moment to be included among their favorite hair brands. We look forward to being discovered by new customers in their state-of-the-art store. A big thank you to the Boots UK team

Bleach London Founder and Creative Director Alex Brownsell was celebrating today at the everywoman Entrepreneur Awards. A big thank you to everywoman for the recognition in the International Expansion Category following our launch into the US Market. It is a great way to end the year surrounded by many remarkable entrepreneurs.

Metric
Company Name	Bleach London	Joko
Symbol
MSH ID	COM:BLEACHLONDON	PL:JOKO
Market	PRIVATE	PRIVATE
Sector	Consumer Goods	Consumer Goods
Industry	Cosmetics & Personal Care	Cosmetics & Beauty Products
Country	GB	PL
Stage
Employee Count
Website	bleachlondon.com	joko.pl
LinkedIn	bleach-london	joko-cosmetics
Founders

Metric
Market Cap
Enterprise Value
Monthly Web Traffic	39.26K
Web Traffic Growth	-0.49
Valuation
Raised Capital

Metric
Revenue
Revenue (LTM)
Revenue (NTM)
Gross Profit
EBITDA
Operating Income
Net Income
EPS
Diluted EPS
Revenue 2022
Revenue 2023
Revenue 2024
Revenue 2025
Revenue 2026

Metric
Revenue Growth (LTM)
Revenue Growth (NTM)
Gross Profit Growth (LTM)
EBITDA Growth (LTM)
Net Income Growth (LTM)
14-Day Growth Score
28-Day Growth Score
90-Day Growth Score
365-Day Growth Score

Metric
Gross Profit Margin
Operating Profit Margin
EBITDA Margin
Net Profit Margin
Return on Equity
Return on Assets
Return on Capital Employed

BLEA

COM:BLEACHLONDON

Bleach London

Company Overview

Market Metrics

Financial Performance

Growth Metrics

Profitability Ratios

Valuation Multiples

Operational Metrics

Cash Flow Metrics

Balance Sheet Metrics

Efficiency Metrics

Metric
P/E Ratio
P/B Ratio
Revenue Multiple (LTM)
Revenue Multiple (NTM)
EBITDA Multiple (LTM)
EBITDA Multiple (NTM)
Price to Sales Ratio
EV Multiple

Metric
Days Sales Outstanding
Days Payables Outstanding
Days Inventory Outstanding
Operating Cycle
Cash Conversion Cycle
Asset Turnover

Metric
Operating Cash Flow
Free Cash Flow
Cash Flow to Debt
Operating Cash Flow/Sales
Free Cash Flow Yield

Metric
Cash & Equivalents
Accounts Receivable
Inventory
Goodwill
Debt to Capitalization
Debt to Assets
Current Ratio
Quick Ratio

Metric
Rule of 40 (LTM)
Rule of 40 (NTM)
Stock Comp to Revenue
R&D to Revenue
SG&A to Revenue