Bluecore provides a retail marketing platform that uses artificial intelligence to help retailers personalize customer experiences and increase sales.

Bluecore

Bluecore’s retail shopper identification and customer movement technology quickly generates incremental revenue for enterprise brands by turning more anonymous shoppers into known customers, and repeatedly and efficiently moving them through the purchase funnel. 

With transparent IDs and real-time product data built directly into campaign workflows, alongside point-and-click predictive models, retail marketers can bypass manual processes to trigger 100s of communications based on any signal and automate the content, offer, recommendation, timing of every email, mobile, site, and paid media message for each individual shopper.

More than 400 brands trust Bluecore to rapidly increase customer retention and drive profitable growth, including Tapestry, Express, NOBULL, Lenovo, Teleflora, Alo Yoga, and Lulu and Georgia. For more information, visit Bluecore.com.

Georgian

Corazon Capital

Norwest Venture Partners

Felicis

FirstMark

Gaingels

Silver Lake Waterman

🚨🔬New Bluecore data finds that retailers with the highest shopper identification rates see 53% more repeat purchases vs. brands with lower identification rates. 🔬🚨

For most retailers, this year’s profits will come from the customers they already know. So this new data is a significant indicator for how marketers can simultaneously build short-term revenue lift and long-term profitability. 

This is one of many new findings from the industry’s first-of-its-kind Customer Growth Benchmarks report. 

Instead of capturing the data that is easy to collect (i.e. channel metrics such as open rates, click rates), Bluecore’s annual benchmarks report focuses on the *critical benchmarks that are most aligned with business health.* 🤯 

Our report dives into key customer-centric metrics for retailers across the lifecycle, and across retail categories. Each category is benchmarked separately so that retail leaders are able to compare their own performance with a relevant peer set. 

While every brand has unique trends, Bluecore finds that retailers focused on the metrics and best practices that drive customer movement have higher performance across the customer lifecycle. 

Check out the full report to see how your brand stacks up against your peers for:

🔹Shopper identification rates 
🔹Retention rates 
🔹Repeat purchases 
🔹Reactivation 
🔹and more

Read more: https://lnkd.in/eecebNgw

ICYMI: Our CMO Jason Grunberg took the stage at CommerceNext with marketing leaders from Tapestry, SEPHORA, and Lowe's Companies, Inc. 

Retailers must create a customer experience that’s unified across all channels, both on- and offline. The panel discussed emerging omnichannel strategies with three key takeaways:

1️⃣ Integrating the knowledge of in-store staff and online experiences
2️⃣ Track data across the entire customer lifecycle — not just point of purchase
3️⃣ Expanding capabilities for everything from discovery and delivery

Watch the full video here: https://lnkd.in/erC5ix-z

“Because you’re worth it.”

L'Oréal, the world’s most valuable beauty brand, has been saying that to customers for more than 50 years. It’s an important sentiment because their products — and all other health and beauty brands’ products — have potential to become part of the customers’ personal brands, improving confidence, self-care, and empowerment.

Personalization is “worth it” for these brands. But just as the customer journey has evolved, personalized experiences must evolve along with it.

To drive repeat purchases and retention, health and beauty brands must create cross-category buyers. As early as they can.

Our CMO Jason Grunberg shares his insights for how health and beauty retailers can make that happen, including:

💄 Marrying behavioral and product signals to make recommendations based on product attributes, such as ingredients

🤦‍♂️ Making sure recommendations reflect inventory levels to avoid personalization fails

🔮 Using first-time buyers as their test focus group to predict buyer preference evolution

🔁 Moving past the purchase funnel and focusing on moving customers through the lifecycle

Read more: https://lnkd.in/eFSnyya2

When retailers started talking about “the customer journey,” it was a different world. A decade ago, there were far fewer channels, which meant the brand was in control of the journey.

Today, the customer is in the driver’s seat. And the savviest retailers are changing their approach to the customer journey accordingly: more nimble, more real-time, more responsive. 

By realigning around the customers, retailers can drive both short-term revenue *and* sustainable growth.

“Rather than feel the heat every time there’s a downturn, retailers with a customer-led strategy have a stable base of active and profitable customers that act like an engine to deliver a foundation of revenue and inform acquisition so that it gets better and more effective over time,” explains our CEO Fayez Mohamood.

Fayez shares his insights with CRM Magazine on how retailers can shift from a channel-led to a customer-led approach. Read on here: https://lnkd.in/e_QUzRAS

The key to our company’s success? The Bluecorians who power our platform.

Today, we’re shining the spotlight on Shweta Singh Rathore, who was initially drawn to Bluecore’s remote-first environment and ultimately sold on the team’s dedication and values. Get to know her below!

Congrats to Julia Metaxas, Lulu and Georgia's VP of Growth and one of Chain Store Age's Top Women in Retail! 🎉

One of five marketers selected, Julia caught the judges' eyes for her customer-first approach. As Chain Store Age wrote, "She and her team use the metrics of identification rate, first-time buyer rate and repeat purchase rate to inform channel strategies and deliver profitable growth for Lulu and Georgia."

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