BlueStone, founded in Bangalore in 2011 by Gaurav Singh Kushwaha, is one of India's largest digital-first fine jewellery brands. The culmination of a rapidly-evolving consumer preference to shop online and the legacy jewellery industry's low digital adoption, the trusted brand is synonymous with modernity and digitisation.

BlueStone has revolutionised the jewellery space by creating an endless aisle online with 100+ experiential stores offline, delivering a seamless omnichannel journey for cosmopolitan couples. Their proprietary tech stack enables consumers to tailor their preferences into their journey from design to delivery, making it possible for BlueStone to be a part of their momentous milestones online, in-store or from the comfort of their homes.

The 100% certified jewellery designs come with Lifetime Exchange and Buyback and range across gold, platinum, diamonds and gemstones, ensuring something to suit every mood, moment and budget. 

The brand's design and digital vision are backed by funding from institutional stalwarts like Accel Partners, Kalaari Capital, Saama Capital, Hero Enterprises and more. To learn more, visit www.bluestone.com.

Avanz Capital

Kalaari Capital

Saama Capital

Accel

IIFL Seed Ventures

Iron Pillar

IvyCap Ventures

Sunil Kant Munjal

Growth Story

BlueStone

Bluestone is a technology-driven company that specializes in providing point-of-sale payment solutions to retailers. The company offers a platform that facilitates seamless financing options for consumers, enabling them to make purchases and pay over time. Bluestone's services are designed to enhance the shopping experience and drive sales for its merchant partners.

Bluestone

COM:BLUESTONE

Bluestone

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