Bombora is a leading provider of B2B Intent data, revolutionizing B2B sales and marketing martech through the use of data built on an ecosystem of quality, collaboration, and innovation. The company is also an award-winning ocean energy company, specializing in wave energy converter technology for commercial power generation in coastal locations worldwide.

Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. 

Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations. 

The source of this data is the first co-operative of 5,000+ premium B2B media companies. Members contribute content consumption and behavioral data about their audiences that are aggregated into over 10,000+ Intent topics. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

Runway Growth Capital

Alpine Meridian

Bombora

Crack the code on outbound messaging that converts interest into meetings in tomorrow's webinar with Similarweb! 🔴💻

Intent data is one of the most powerful tools in an SDR’s kit, but how many sales teams can say that they use intent effectively when building their outreach? 

Join our VP of Demand Generation Erin Scheller, and Similarweb's VP of Sales Intelligence Jonathan Stefansky, tomorro at 11:00 am EST, when they'll be covering:

🟠 What is intent data? How does it work? And how should sales teams be using it?
🟠 How to monitor the topics you, your customers, and even competitors care about to guide buyers through their purchasing journey
🟠 How to build workflows and messaging for prospects that are at each stage of the funnel (low-intent prospects, mild-intent, and high-intent prospects)

Sign up for 'Cracking the SDR Code: Using Intent Data for Outbound Messaging' 👉 https://hubs.ly/Q02jTl350

#Intentdata #B2Bsales #B2Bdata 

📢 PSA - This is your reminder to drink the glass of water that's sat on your desk! 👀

This past month Bommies have been taking part in the Winter at Muscle Beach Activity Challenge and logging the time we spend engaging in physical activity.

One week was dedicated to walking and drinking at least 8 glasses of water a day 👣 and Shelby Smith was joined by her paw-ffice 🐕‍🦺 managers when she took to her under desk treadmill to rack up those steps.

What's your favorite way to get your feet moving and heart pumping?

#BommiesBeingBold

Work smarter, not harder: our data fits into YOUR workflow, not the other way around! 🙌

We asked our Bommies to tell us facts about Bombora that you might not know, and McKenzie Farquharson wants to let you know that we are all about the integration and easy application of data.

💡 Bombora supercharges the systems you already use with the power of Intent data to help you:
🟠 Find previously unknown new in-market accounts 
🟠 Streamline and prioritize your efforts on accounts actually showing intent
🟠 Automate your outreach process and engage prospects before your competitors do
🟠 Create personalized messaging and segment accounts based on interests
🟠 and much more!

Get all the best prospect and customer insights without having to move your team to an entirely new platform 👇🏻👇🏽👇🏿
https://hubs.ly/Q02jwF4N0

#Intentdata #B2Bdata #B2Bmarketing #B2Bsales #GTMstrategy #MarTech

Are you an SDR? 📢 If you struggle to get your foot in the door when prospecting, this is for you! 👇🏻👇🏽👇🏿

If you want companies to hear what you've got to say, personalization is key. Intent data can help you move from the generic “Someone from your company was searching for…” pitch to more personalized workflows that convert interest into meetings. 

Join our VP of Demand Generation Erin Scheller, and Similarweb's VP of Sales Intelligence Jonathan Stefansky, for an outbound workshop on Tuesday, February 6th, where they'll be sharing how to unlock the full potential of intent data for prospecting 🗝️🚪

They'll cover:
🟠 What is intent data? How does it work? And how should sales teams be using it?
🟠 How to monitor the topics you, your customers, and even competitors care about to guide buyers through their purchasing journey
🟠 How to build workflows and messaging for prospects that are at each stage of the funnel (low-intent prospects, mild-intent, and high-intent prospects)

Sign up for 'Cracking the SDR Code: Using Intent Data for Outbound Messaging' on Tuesday, February 6 👉 https://hubs.ly/Q02j8GW90

#Intentdata #B2Bsales #B2Bdata 

Social is the new search - even for B2B! So if you want to make sure you're using it to your advantage in 2024, listen up 👂 👇

📽️ Video is an increasingly popular medium to consume content, and the easiest way to find this content is via social media.

If you're combining video content with carousel ads, you could see 3x more conversions and an 85% CTR. But one thing is clear, to achieve the BEST results, personalization is paramount!

In fact, 57% of B2B buyers expect personalized content while discovering a business’s products or services, and 59% expect personalized while exploring them 🤯

👆 This is what drives results.

Discover how to achieve that level of personalization accurately, ethically, and at scale with Bombora: https://hubs.ly/Q02j28D80

#ProgrammaticAdvertising #B2Bmarketing #Intentdata #B2Bpublisher

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