BrandingBusiness is a specialist B2B brand strategy and creative agency, self-described as helping disruptors and industry leaders to grow and maintain business momentum.

BrandingBusiness

BrandingBusiness | 1,975 followers on LinkedIn. Global B2B Branding Agency | BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face.

Executive Director at BrandingBusiness | Brand Strategy | Experience Design | Brand Transformation

Bob Kersten

Partner / VP of Strategy & Digital Comms @ NSB

Federico Soto Roland

Derek Wilksen

Founding Partner @ BrandingBusiness | Branding and Marketing

Alan Brew

A brand launch is a major business event. It is an opportunity to make an impact, energize employees, connect with the market and customers, and create new opportunities for growth. Justin Garvin explains why success is much more than a matter of timing — it’s about knowing when the time is right for your company and the internal and external factors to consider. #brandlaunch #rebrandingstrategy #brandidentity #corporatebranding #businessgrowth #employeeengagement #brandalignment https://lnkd.in/ex-_iX8T

Once a staple in American kitchens, Tupperware lost its iconic brand status as competitors introduced innovative, trendier options. Sticking to an outdated sales model and failing to embrace sustainability, Tupperware lost touch with modern consumers. Bob Kersten explains why Tupperware’s decline serves as a cautionary tale of how even beloved brands must evolve and innovate to remain relevant or risk fading into obscurity. #businessstrategy #marketinglessons #tupperware #iconicbrands #consumertrends #ecommerceshift #sustainability #brandevolution #retaildisruption https://bit.ly/3zCX2ML

Mergers and acquisitions are accepted as a way to drive business growth, but up to 90% fail to create any value, and most destroy value. Why? Companies often overlook the brand’s crucial role in managing change and building long-term value. Andrea Fabbri provides a practical checklist for M&A success, emphasizing the critical importance of early dialogue about brand strategy, data-driven decisions, and cultural alignment. From creating a clear vision to developing a strong visual identity, these steps help ensure smooth transitions and lasting impact. Whether you're navigating a merger or acquisition, this guide is your roadmap to avoiding common pitfalls and maximizing value. #mergersandacquisitions #businessstrategy #mainsights #corporatebranding #leadershipinmergers #brandstrategy #strategicacquisitions https://bit.ly/47wInzi

When Wally Amos passed away a few weeks ago, he left us the remarkable story of “Famous Amos,” the brand he built on his larger-than-life personality and an abiding love for his Aunt Della’s chocolate chip cookies. It was an unlikely success story. Alan Brew looks at the key ingredients that were baked into the success of the Famous Amos brand, and one business trap to avoid. #famousamos #wallyamos #chocolatechipcookies #productquality #brandpersonality #memorablename #authenticity #brandbuilding #marketinggenius https://bit.ly/4dZsm6U

"Authenticity is not something we have or don't have. It's a practice - a conscious choice of how we want to live. Authenticity is a collection of choices that we have to make everyday. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen." Brené Brown Education and Research Group

Vice President Kamala Harris has reportedly chosen Gov. Tim Walz of Minnesota as her running mate because she was impressed “by his authenticity.” But what does it mean to be authentic? Ever since Merriam-Webster proclaimed it as its word of the year in 2023, authentic is what brands, social media influencers and celebrities increasingly aspire to be. And with the rise of artificial intelligence—and its impact on deepfake videos, actors’ contracts, academic honesty, and many other issues—the debate about what is meant by authentic and authenticity will only intensify. Tim Price argues that only if we force ourselves to think deeper, push further, and work harder about the meaning we’re ultimately trying to identify, we’ll end up with a much more authentic result. #authenticity #authentic #brandauthencity #authenticitydebate #marketingtrends #brandstrategy #customerpreception #brandpersonality #meaningfulengagement #authenticitydefined https://bit.ly/4drBK3a

Recent anxiety over global conflict and political uncertainty have fueled a worldwide rush into the security of gold, pushing its price to new heights. Our obsession with the yellow metal has had a profound influence on our lives for centuries. But its role as a symbol of prestige and exclusivity has been usurped by another metal that has none of its timeless glamor. In a remarkable feat of marketing alchemy, platinum has become the brand of status. How did this happen, and what’s next? #gold #platinum #brandstatus #preciousmetals #exclusivity #platinumstandard #brandmarketing #luxurybrands #plutonium https://lnkd.in/gXfnYqmZ

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Owner/Photographer

David Katzenstein

Founder

Ray Baird

Founding Partner, CEO

Ryan Rieches

Managing Director

Andrea Fabbri

Director of Brand Strategy & Naming at BrandingBusiness

Andrew Letendre

Executive Director, Strategy

Creative Director

David Kohler

Director of Brand Management

Dustin King

Justin Garvin

Senior Brand Consultant, Buenos Aires

Irvine Companies With More Than 10 Employees

Irvine Companies With More Than $1M in Revenue

Private Irvine Companies

California Advertising Companies (Top 10K)

BrandingBusiness is a marketing and advertising company providing branding services.

Advertising, Business and Retail Services

Irvine

California

United States

North America

Cosylab Taps BrandingBusiness to Revitalize Its Brand

First American

BrandingBusiness client, First American Financial Corporation, continues to climb the FORTUNE 100 Best Companies to Work For® list for the third year in a row

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