Brandquad provides an AI-driven platform for product data management, enabling companies to manage product information, distribute data, store media files, and analyze product presence across digital channels. self-described as a comprehensive solution for managing product experiences on the digital shelf.

Brandquad

Brandquad | 1,901 followers on LinkedIn. The only Product Experience Management tool you need to win the digital shelf. | Brandquad is a comprehensive Product Experience Management platform (PXM) that gives brands the possibility to optimize Customer Experience and grow Online Revenue.

Headquartered in Lille, France, Brandquad’s solutions are trusted by over 70+ multinational brands all over the world. From pharmaceuticals to FMCG, Brandquad’s PXM is simplifying the collaboration workflows for every industry.

Alexey Grizik, PhD

Partner @ initvc.com / Portfolio Director @ iidf.vc / Entrepreneur / Lean Startup and Customer Development evangelist.

Ilya Korolev

Leading expert in internal processes

Lana Piskun

Shatilova Julia

Thrilled to announce our collaboration with ThinkSA as we strengthen our partner ecosystem and expand our network of strategic alliances!

**From Black Friday to Track Friday!** As the countdown to #BlackFriday begins, consumers are primed and ready to buy. But is your strategy prepared to seize the moment, or will it leave you with a blank spot where valuable insights should be? Here’s why #analytics is your best ally: 🛒 Consumers Wait for These Moments: Black Friday is a highly anticipated shopping event, and consumers are ready to make purchases. Understanding this behavior can help you capitalize on their readiness. 📈 Retailers Offer Multiple Instruments: During this season, retailers promote various sales campaigns to attract buyers. Utilizing analytics allows you to align your strategy with these #promotional efforts. 📦 Avoid Late Deliveries and Poor Planning: Without proper analytics, late deliveries and inadequate #demandplanning can lead to significant sales losses. Analytics can help you #forecast demand and ensure you have stock available. Prepare: 🔄 Be on the Offense: The sale period can be very dynamic. Daily tracking of changes in promotions and pricing is essential to stay competitive. When Planning Your Strategy: 📚 Leverage Previous Experience: Take into account past performance during similar promotional periods. Review what your competitors did and adjust your approach accordingly. 🔍 Analyze Competitor Situations: Check how your #competitors performed prior to the sale. If they had high availability and used discounts aggressively, be prepared for their tactics during the sale. 📈 Plan for Peaks in Sales: Anticipate potential uplifts in sales units and plan your deliveries accordingly to meet #consumer demand. Are you prepared? Let’s connect and discuss how to enhance your promotional strategies with data-driven insights! #BlackFriday #DigitalShelfAnalytics #PromoStrategy #PriceTracking #MarketShare #RetailMediaAnalytics

❓Does FOMO really drive sales, or is it just hype? In the fast-paced world of e-commerce, the Fear of Missing Out (FOMO) is a powerful tool that brands use to boost sales and clear out inventory. But how effective is it, really? We analyzed a flash sale conducted by Douglas NL to find out. During their six-hour “Shopping Night” on June 25th, Douglas offered 25% off on nearly all products. The result? A significant reduction in Weeks on Hand (WOH4) across several categories. For example, the Sun Care category saw the largest reduction, while brands like Origins and La Mer successfully managed to decrease their WOH4 by over a week. However, not all brands benefited equally; some, like Drunk Elephant, still struggle with overstock despite the promo due to the initial high stock levels. 💡 Want to learn more about how FOMO can impact your sales and inventory management? Check out our detailed blog article on the topic https://lnkd.in/exdeffTn . #Ecommerce #FOMO #SalesStrategy #RetailAnalytics #InventoryManagement

🚀 Having trouble creating professional product catalogues? Our new InDesign plugin for PIM changes the game. It allows you to access your product data directly within Adobe InDesign, enabling you to easily drag and drop images, descriptions, and specs straight from your PIM into your layouts. ✨ This integration means your catalogues are always up-to-date, whether you’re preparing printed versions or digital publications. Say goodbye to time-consuming manual updates and hello to streamlined catalogue publishing. #PIM #InDesign #ProductCatalogues #CataloguePublishing #ProductMarketing #PrintSolutions

Is your product range helping or hurting your sales strategy? Planning your product assortment without analyzing the market is like navigating in the dark. A diverse assortment increases the likelihood of meeting diverse consumer tastes. At the same time, how do you know when enough is enough? And how do you ensure you don't miss an opportunity when your competitor is expanding into new categories? 🧐 In the era of #eCommerce it seems very easy to follow the market as everything is in digital, at the same time trying to collect and analyze all of this information without the right tools will only waste time. Whereas a good analytical tool can help get the results in minutes. 🔍 What category assortment analytics can help you with: 1. Identify underrepresented categories and expand your assortment 2. Detect categories with an excessively large share and optimize it 3. Spot growth opportunities in specific categories 4. Evaluate and adjust product placement to increase sales efficiency We analyzed 15 luxury brands' shares within male and female segments of key categories at Douglas in Germany, Poland, the Netherlands, and Italy during a 4-week sales period (27.05 - 23.06). 📊 Here are key Insights from our research: 🔟 Only 10 of the 15 brands have men’s products, with Armani, Dior, and YSL predominantly male. ➡️ Brands without men's products should explore opportunities in this segment to diversify their offerings and capture additional market share. 👨🦱 In the male segment, Armani (24-30%) and Dior (23-30%) lead across all Douglases. ➡️ Competing brands should analyze what makes Armani and Dior successful in the male segment and strategize to introduce competitive products or marketing campaigns. 🇩🇪 Estee Lauder offers Men’s care products only in Germany. ➡️ Estee Lauder should consider expanding its men’s care line to other markets where it is not currently available to increase the overall share in Men's. 💄 MAC has products in female perfume in Italy and the Netherlands, unlike other countries. ➡️ MAC should consider expanding its female perfume line to other markets where it is not currently available. Controlling your brand's share helps manage assortment size, preventing information overload for consumers while maximizing sales opportunities. Track this KPI to enhance product placement and stay competitive. #Ecommerce #RetailAnalytics #BrandStrategy #CategoryManagement #BusinessGrowth #Brandquad

Ever thought that mastering the product content lifecycle within a single ecosystem of tools was science fiction? But we can assure you it's reality! In the dynamic world of #ecommerce , managing Product Detail Pages is a complex and ongoing process. It’s not just about having a Product Information Management (PIM) system or Digital Shelf Analytics. It requires a holistic approach that covers every step from creation to syndication to analysis. Many companies struggle with the inefficiencies of using multiple software solutions, leading to integration challenges, increased costs, and fragmented workflows. When implementing tools, businesses need to ensure they support the industry-recognized process of effective content management: ✍️ Create and Enrich Content ✍️: Use #PIM and #DAM tools to ensure detailed, accurate, and visually appealing product information. High-quality content is the foundation of effective e-commerce. 🌍 Customize for Each Market 🌍: Tailor your content using #AI to meet the specific requirements of different markets and retailers and automate validation process. 🔄 Syndicate to Retailers 🔄: Distribute your enriched content seamlessly across all retail channels. Consistency and accuracy in syndication maintain brand integrity and ensure your products are presented correctly everywhere they appear. 📊 Measure with Digital Shelf Analytics 📊: Monitor your content’s performance, compliance with your standard and understand market positioning. 📈 Strategize for Improvement 📈: Use #data -driven insights to continuously refine and enhance your content. Continuous improvement is key to staying ahead in the market. This holistic approach not only optimizes your content but also ensures that you are always aligned with market demands and trends. Why an Integrated Ecosystem? Managing this lifecycle with multiple vendors can be inefficient and costly. An all-in-one solution offers seamless integration, faster processes, and deeper insights, helping you stay ahead of the competition. At Brandquad, we provide this comprehensive solution. Our ecosystem integrates PIM, DAM, digital shelf analytics, and AI-driven automation, ensuring a smooth and efficient content management process. No more juggling between tools — just a seamless experience that drives results. Interested in learning more? Let’s discuss how our solutions can transform your business. #Ecommerce #PDPManagement #DigitalShelf #ContentOptimization #Automation #Brandquad #ProductContentManagement

Planning your next promo campaign? Leveraging #analytics from previous campaigns can provide valuable insights into product performance during peak periods. 📈 May was a significant month as many countries celebrated Mother’s Day, with beauty retailers like Marionnaud.fr offering enticing discounts to capitalize on the gift-giving season. We've analyzed how different categories of premium beauty brands performed during Marionnaud France Mother’s Day campaign: Eyes Make-up: +31% 👁️ Face Care: +31% 💆 Nails: +71% 💅 Perfume: +26% 🌸 Sets: +41% 🎁 Sun care: +50% 🌞 Understanding these trends can help you better prepare for upcoming campaigns. Use this data to anticipate #demand , optimize your #inventory , and ensure product #availability . Maximize your sales by strategically planning and making informed decisions based on past performance. Harness the power of analytics to elevate your promotional strategies and stay ahead in the competitive beauty market. At Brandquad, we provide comprehensive analytics to help you understand market trends and optimize your promotional efforts. Let us help you turn data into #actionableinsights for your next campaign. #Ecommerce #RetailAnalytics #PromoCampaign #SalesStrategy #BeautyRetail #MotherDayPromo #DataDriven #Brandquad #DigitalShelfAnaltyics

🚀 Boost Your Online Sales with Smart Analytics! 🚀 Mother’s Day in Spain (May 5) brought significant sales uplift for Sephora Spain, showcasing the power of effective promo campaigns. From April 24 to May 5, Sephora ran a promo advertising up to 25% discounts. We analyzed its impact in ecomm on the top brands like Armani, Dior, Dolce&Gabbana, Givenchy, Gucci, Guerlain, Lancome, Sisley, Versace, and YSL. 🛍️ Key Insights from Our Analytics🛍️ 1. Overall 96% sales uplift across all categories during the 12 days of promo vs the similar period before the campaign. 2. Perfumes led the surge with 155% uplift in Sales Revenue, followed by Face & Body care, and Make-up. 3. The total discounts before the promo period and during it remained similar, meaning brands didn’t put more assortment on promo or increase the depth of existing discounts. The campaign effectively attracted more traffic without needing deeper discounts. 4. The markdown for sold products was higher than the average discount for the entire assortment. However, since the average markdown percentage for sold products didn't change much between the two periods, we can conclude that the share of discounted products in sales didn't grow significantly. This indicates that the additional traffic brought by the campaign was ready to buy a mix of discounted and non-discounted products. 📊 Competitive Analysis 📊 1. Some brands managed to gain a bigger revenue share, while others, like Dior, lost it significantly (6pp in total, 10pp in perfumes). 2. This suggests a need for deeper analysis to understand what competitors did differently and why they gained extra market share. 📈 Maximize Your Promo Campaigns 📈 1. Leverage Retail Media: Use banners and sponsored search to drive traffic. 2. Enhance Product Discoverability: Ensure your products are easily findable through organic search. 3. Optimize Product Detail Pages (PDPs): Make sure PDPs are informative and conversion-focused. 4. Monitor Stock Levels: Avoid out-of-stock issues to prevent lost sales. 5. Competitive Alignment: Stay in tune with competitor actions. With Brandquad Digital Shelf Analytics, you can monitor these metrics and improve your online performance. Our tool helps you understand market shares, optimize pricing strategies, and ensure your products shine online. 📊 Interested in More Insights? Want to get detailed analytics on market shares and other KPIs for Sephora and other retailers? Don’t hesitate to reach out to us! #RetailAnalytics #Ecommerce #DigitalShelf #MotherDayPromo #RetailMedia #Brandquad #SalesBoost

Exciting news from our partners at Shopify! Thrilled to share Nicolas Chavanes' announcement about our latest integration. The Brandquad PIM app is now seamlessly integrated with Shopify, bringing streamlined product management directly to your digital doorstep. This is more than just a partnership; it's a leap forward for efficient online operations. Huge thanks to everyone involved in making this possible! #Partnership #Innovation #Ecommerce

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