Braze, Inc. operates a customer engagement platform that provides interactions between consumers and brands worldwide. It offers data ingestion products, such as Braze software development kits that automatically manage data ingestion and the delivery of mobile and web notifications, in-application/in-browser interstitial messages, and content cards, as well as can be integrated into a range of digital interfaces and application development frameworks; REST API that can be used to import or export data or to trigger workflows between Braze and brands' existing technology stacks; and partner cohort syncing, which allow brands to sync user cohorts from partners. The company also offers classification products, including segmentation that can define reusable segments of consumers based upon attributes, events, or predictive propensity scores; segment insights, which allows customers to analyze how segments are performing relative to each other across a set of pre-selected key performance indicators, and helps to understand the factors that determine which consumers belong to a particular segment; and predictive suite that allows customers to identify groups of consumers that are of critical business value. In addition, it provides personalization and action products; and orchestration products, which include Canvas, an orchestration tool that allows customers to create journeys, mapping out multi-steps, and cross-channel messaging experiences, which include onboarding flows, nurture campaigns, win-back strategies, and others; campaigns, which allow customers to send one set of single-channel or multi-channel messages to be delivered to customers in a particular user segment; event and API triggering; frequency capping and rate limiting; intelligent selection; and reporting and analytics. The company was formerly known as Appboy, Inc. and changed its name to Braze, Inc. in November 2017. Braze, Inc. was incorporated in 2011 and is headquartered in New York, New York.

Braze, Inc.

Braze ($BRZE) is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.

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Braze

Registration is now open for Forge 2024, our annual conference taking place September 23-25 in dazzling Las Vegas! 🎰 🤩 

Forge is your opportunity to hear success stories from big innovative brands, learn the tricks of the trade from industry experts, and network with peers and partners that can help your brand shine. 

Register now and secure your spot 👉 https://lnkd.in/e9rEkHAe 

#BrazeForge24 #CRM #MarketingEvents #TechEvents

#FunFact: Campaigns targeted at account creation [triggered by app 📲 usage] see a 4.8 uplift over the baseline. 📈

Explore our guide for more insights 👉  https://lnkd.in/ePwcZHsk 

#CRM #CustomerLoyalty #Apps #SMS #Mobile

Retaining customers is key for any business, but it's a challenge many marketers face. As a result, customers often start to drift away. 

Explore these effective strategies to ensure your customers keep coming back: https://lnkd.in/eFxpNBea

#CX #RetentionMarketing #CRM #CustomerLoyalty

🎨 Canva 𝐟𝐚𝐜𝐞𝐝 𝐚 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: Improving how they tell users about new features to make designing easier and keep users coming back, and to make it easier to update messages when they launched new features. They used Braze Canvas and Braze Catalogs to create over 𝟲𝟱𝟬 different campaigns. 🚀 These campaigns highlighted more than 75 important features, each personalized for every user. 

💫 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐰𝐞𝐫𝐞 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐯𝐞: Canva saw a big increase in how many people opened and clicked on their messages: opens went up by 𝟱𝟱%, clicks by 𝟰𝟳%. They also got more users to try out new features, up to 8% more, which helped keep users and generate additional revenue. 

Read the full case study 👉 https://lnkd.in/ef27kc8y

#Canva #CRM #CustomerEngagement #CX

Looking to explore AI-driven marketing strategies for B2B success? 

Join us on April 23rd as we delve into the power of #AI in enhancing marketing outcomes. Discover how automation, predictive analytics, and creativity fusion can elevate your #B2B campaigns. 

Plus, gain insights into five groundbreaking AI applications tailored for customer engagement in the corporate world. 

Register your spot 👉 https://lnkd.in/e-wpW8B7

Recap from this year's #SXSW! 📱 

Our panel, "Bridging the Gap Between In-Game and Digital Engagement," was an absolute blast with Myles Kleeger, Lisa Leslie, Paul Liberman, and Andrew Yaffe taking the stage. 🚀 They shared game-changing strategies that are reshaping how fans interact with their favorite sports, teams, and athletes in the digital age. 🏀🌟 

Read more: https://lnkd.in/eWK2bmEw

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