BrightEdge provides a platform that reveals the intent behind search queries, exposes competitors for each content topic, prioritizes efforts by forecasting business impact, guides content creation and optimization, and monitors content performance at any granularity.

BrightEdge

As brands have become publishers, the digital world has become the most important distribution channel. The BrightEdge Content Performance Marketing platform helps brands Target Demand, Create and Optimize Content, and Measure Results to win on the content battleground. BrightEdge transforms online content into tangible business results, such as traffic, revenue, and engagement. Our platform is powered by an Artificial Intelligence  engine, DataMind, and is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.

Battery Ventures

Illuminate Ventures

Altos Ventures

Intel Capital

Insight Partners

🚀 The future of Enterprise AI and SEO is so exciting. It's great to see insights from BrightEdge Generative Parser, helping keep marketers from the #SEO to the #CMO stay ahead.
 
In this crucial industry moment, everyone at #BrightEdge echoes what our Founder, Jim Yu, shares in his post below.
 
We are all here to help you:
 
1. Leverage the precision of insights to stay ahead of #AI and #Search changes
 
That's why we share insights from DataCube X and BrightEdge Generative Parser™ with such cadence.
 
💡 It's amazing to see Forbes sharing this with the broader marketing community.
 
2. Collaboratively work with AI
 
This is precisely why we innovate with cadence and build products like Copilot for Content Advisor.
 
🎯 Powered with insights on what performs for your audience in search, it allows humans to control inputs and final outputs to minimize risk and maximize reward from your content.
 
3. Utilize AI-led Automation
 
🤖 BrightEdge Autopilots' zero-touch technology both automates repetitive and mundane tasks while also fixing common site errors that can hamper performance
 
The overall results lie in scale, huge increases, and impact on digital performance for our amazing customers and partners.
 
🌟 After all, that's our goal and the journey we are all on together!
 
📚 You can hear more from Jim on #Forbes below.
https://lnkd.in/gYdKTFgY
 
🔎 You should also check our new data and the most comprehensive industry guide to #AIOverviews.
https://lnkd.in/eemyYcCA
 
#AI #DigitalStrategy #CMO #EnterpriseSEO #AISEO #SearchMarketing #PerformanceMarketing

🚀 There is lots of room on SERPS for multiple types of results. AI is here to stay, but we must not lose sight of the fact that core search remains vital. As Google finds AI Overview equilibrium, marketers will need to find balance.

Let’s never forget that the primary role of a search engine is to serve consumers' needs and wants. Google has that consumer trust.

🔍 As Google gets better at serving different types of queries, some will surface in AI and some in non-AI formats.

💡 We already see this with BrightEdge Generative Parser™, where AI prioritizes less-searched, more detailed terms.

🤖 As AI tackles more complex, knowledge-intensive topics, classic formats in universal results may better serve everyday consumer decisions or basic troubleshooting.

As Founder Jim Yu says, "From understanding your audience, optimizing your site, and creating quality content, core search still matters for marketers."

Finding AI balance will be key!

🌟 At BrightEdge, our all-in-one platform covers every angle to help you succeed!

#AIinSEO #DigitalMarketing #SearchOptimization #ContentStrategy #MarTech #BrightEdge #SEOTrends #AIBalance #Google #Consumerbehavior

💰📚Perplexity's Publisher Program: a chance for paid redemption or a sign of the future of AI, Publishers, and Ads! I think the reality is both. 💡
 
According to The Verge, this new initiative, led by Perplexity Chief Business Officer Dmitry Shevelenko, began in January. The team drew inspiration from X's ad revenue-sharing program. 
 
Perplexity's first set of partners includes TIME, Der Spiegel, Fortune, Entrepreneur Media, The Texas Tribune, and Automatic. 
 
🚀 Why is this a significant move for Perplexity 
 
1. Market Traction: Perplexity has demonstrated steady month-on-month referral growth of 31% in June (source: BrightEdge Generative Parser™). 📈
2. Addressing Plagiarism and Attribution Issues: This program offers solutions to previous challenges with plagiarism and attribution involving Forbes and WIRED. ✅
3. Subscription and Revenue Share Model: It integrates both a subscription and a revenue share model. 
 
As Kylie Robison comments, "The program will temporarily provide cash advances on revenue to publishers as Perplexity builds a long-term advertising model. The advances aren't a licensing fee for content like OpenAI's deals." 💡
 
OpenAI's #SearchGPT and Microsoft's #Bing are testing licensing deals with publishers, including #TheAtlantic and #NewsCorp. 
 
I wonder when we will see more from Perplexity on its long-term ad model that was mentioned in the article. I think this year.
 
LIVE UPDATE: As I write, I have just seen the update! - the plan is to start introducing ads in September.
 
Looking at the broader picture. 🔭
 
#AITech companies and news publishers are navigating a landscape without triggering further copyright disputes. 
 
🏆 They all want the best and most trustworthy sources of information for referrals and online #mediacitations. Just last week, I posted about how #Forbes and #PC Mag are appearing in Google AIO Overviews more as they reduce User Generated Content. 
📈As new entrants grow, they all want to make money and build better #business models. Hence, #licensing, #subscription, and #revenue share proliferation. And now ads! 💰
⚖️Publishers will have to balance the potential benefits of #AIpartnerships with #copyrightprotection. 
 
The The New York Times lawsuit against OpenAI and Microsoft may provide clarity. 🏛️
 
On an end note...

🧩Will this segment the market into AI engines with specific publisher bias? 
🤖 Will some publishers remain AI engine agnostic? 
🌐 What happens with other publishers? 
 
https://lnkd.in/gH3GBAkp
 
#AI #MediaPublishers #Publishing #content #LLMs #RAG #content #GenAI #Bigtech #advertising

📊 LinkedIn Survey: Nearly 50% of #B2B CMOs cite lack of GenAI skills is their BIGGEST challenge.
 
One of the biggest GenAI challenges facing the C-suite is how to upskill teams to leverage GenAI. The pace of innovation is astounding and it poses a fundamental leadership challenge…
 
A recent LinkedIn B2B Workforce survey highlights that:
 
• 2/3 of B2B leaders use Generative AI in marketing 📊
• Only 28% have an excellent understanding of AI in marketing 🧠
• 43% cite insufficient AI skills as the biggest adoption challenge 🚧
 
It's clear that balancing #GenAI adoption and workforce skills is a topic of much attention. This is even more critical as #GenerativeAI accelerates and #LLMs build wave after wave of innovation. 🌊
 
Three key areas to think about. 🔑

1. People and Partners Behind Your #Brand 👥

GenAI is producing wave after wave of innovation. And this is just the beginning.
 
LLMs have had a profound impact on written content, revealing both its capabilities and limitations and underscoring the necessity for human input and governance.
 
But this is only the beginning, particularly as we move towards #multimodal AI. Consider video production – this landscape is poised for significant transformation starting now.  Video ad production will be fundamentally disrupted, with GenAI making the cost of producing Hollywood quality videos near zero.  

Beyond cost, its posed to fundamentally shift the relationship between brands, agencies, and the advertising ecosystem. And the human element of storytelling becomes more important than ever.
 
2. Governance and Management of AI ⚖️

Balancing Generative AI's potential benefits and risks is crucial. It presents many rewards but also significant risks for businesses, including potential copyright violations, unintended disclosure of proprietary information, and  hallucinations.  Deterministic controls for a technology that is non-deterministic requires new models, processes, and skills.
 
3. Mastering the Art of Working with AI for Guidance and Collaboration 🤝

Your employee concern should not be about AI replacing jobs entirely but about which specific skill-sets it might supersede and how organizations can train their teams and adapt their processes to turbo charge productivity.
 
It's important to discern when and how to use Gen AI effectively, enhancing creativity without supplanting human judgment.
 
We have all learned that #GenAI will better automate many tasks, others will still require a human touch, and all benefit from a human-AI collaborative approach. Understanding how to guide and govern Gen AI and identifying new "copilot" assisted use cases are crucial vs “autopilot” / full automation use cases. 💡
 
You can view the full report on LinkedIn below 
 
https://lnkd.in/gR-3jzcT

#GenAI #AItraining #skilldevelopment #CMO

"As Google finds balance, we as marketers must also find a balance between optimizing content for AI and non-AI use cases. The only way to do that is to monitor and track to adapt consistently." Jim Yu 

We learn, we adapt, and we win together!

#SEO #AI #insights #technology #innovation #success #customerlove

🔍 SearchGPT will open up even more opportunities for SEO!

The word ‘search’ kind of gives it away.😉

🕵️‍♀️As consumers face more choices in terms of the ‘how’ and ‘where,’ they will always be searching.

It does not matter if it’s a research engine, answer engine, or alternative variation; SEO is going to be more critical than ever. 

In his latest blog post, Founder Jim Yu discusses some of the mechanics of SearchGPT and the evolution of the #SEOAI ecosystem.

✨Jim also shares six key SEO factors that are becoming more important than ever!

Take a deeper dive by reading his latest on the #BrightEdge blog below🔑

https://lnkd.in/ehmW47pt

#SearchGPT #Google #AIOverviews #Perplexity #SEO #GenAI #Opportinuty

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