Brightfield Group provides consumer insights through advanced analytics, combining survey data and real-time social media behavior to understand customer segments in the wellness and emerging industries. The platform aims to forecast trends and develop customer engagement strategies.

Brightfield Group

Market Research

Evergi

Brightfield Group | 5,888 followers on LinkedIn. AI-Driven Social Listening + Consumer Insights for Wellness and Emerging Industries | Brightfield Group’s AI-driven consumer insights and social listening help marketing and innovation teams see the person behind the trend.

Informed by predictive AI integrated with survey and social media data, Brightfield Group data has the answers innovators need to make brand and product decisions confidently. It’s a level of depth you can’t find anywhere else.

Championing data-driven strategies for emerging industries

Kate Floyd (Stevenson)

Insights Director at Brightfield Group

Julie Murphy

Helping People Thrive with Actionable Data Insights, Compassionate AI, & Cutting-Edge Tech

Jennifer Kregor

Operations Director - Brightfield Group

Chris Brand

😴 Are you getting the sleep you need? Despite growing awareness of its importance, many Americans struggle to achieve restful nights. While 78.1% say getting enough sleep is a top priority, 26% report daily sleep troubles. Millennials and Gen Xers are leading the pack, balancing busy lifestyles with restless nights, and 58% of those experiencing persistent sleep issues are women. With so many Americans reporting sleep challenges, it’s no surprise that supplements like melatonin are gaining popularity as a solution. Curious about the trends shaping wellness and sleep solutions? Let’s connect! 👉 https://hubs.ly/Q02Yksvj0 #SleepHealth #WellnessTrends #ConsumerInsights #BrightfieldGroup

Could you be missing a marketing opportunity? The Brightfield Group shares data on how women's health is driving CPG Sales, and which food and beverage products and ingredients can benefit most. Kate Floyd (Stevenson) Julie Murphy

BevNET.com

Consumers love their #snacks . Recent research from the The National Institutes of Health shows that people are snacking more than ever — with more than 90% of U.S. adults eating one to three snacks each day. In a recent webinar hosted by The Food Institute , industry experts Brian Choi, CFA , Bill Waltzek and Julie Murphy detailed how snacking isn't slowing down anytime soon. Specifically, better-for-you snacking is growing, as consumers place a larger focus on health and wellness. Companies like GO FREE FOODS LIMITED , S'NOODS , GoodSAM, PBC , You Need This, HIPPEAS Snacks , doosra , root foods co , Simple Mills , BRUTAL , Nemi Snacks , Mamame Whole Foods and Flackers have created healthier alternatives to traditional products that check all of the boxes when it comes to flavor, texture and nutrition. Learn more in this slideshow on SupplySide Food & Beverage Journal , compiled by associate editor Heather Carter . https://lnkd.in/e2d6fPTk

SupplySide

🚨 Join the Conversation! 🚨 🌟Brightfield Group is excited to be featured in the BevNET Community Call, a podcast series by BevNET.com & Nosh.com , on November 19, 2024. Our Director of Insights, 𝐉𝐮𝐥𝐢𝐞 𝐌𝐮𝐫𝐩𝐡𝐲, will share data and trends on the ingredients, products, and value propositions resonating with the female wellness-focused audience. 🎤Let’s explore together how women’s health trends are driving CPG sales! 🗓️ Register now: https://hubs.la/Q02YgMQQ0 #FunctionalBeverages #ConsumerInsights #BrightfieldGroup #CPGTrends

🌺 Is Gut Health the New Women's Wellness Secret? Digestive health is a growing priority for women, with 47.5% identifying it as a key need and 14.1% purchasing probiotics and prebiotics. For women with hormonal conditions like PCOS and perimenopause, the focus on microbiome is even stronger, with many turning to probiotics and prebiotics for solutions. 🌿 Gut health is transforming women’s wellness in impactful ways. Want to know why this trend is growing? 🔗 Explore our full blog post to gain deeper insights into the Gut-Hormone Connection: https://hubs.la/Q02Y1_c30 #GutHealth #DigestiveHealth #MenopauseAwareness #WomenInFocus #WomensHealth #WomenHealth #ConsumerInsights #BrightfieldGroup

𝐈𝐬 𝐦𝐞𝐥𝐚𝐭𝐨𝐧𝐢𝐧 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐥𝐥𝐧𝐞𝐬𝐬 𝐫𝐚𝐝𝐚𝐫? As we 'fall back' into daylight savings, melatonin is emerging not just as a sleep aid but also as a top wellness choice. Now ranked among the Top 15 supplements purchased in the past 3 months, it’s right alongside B-complex. 📊 Our recent findings reveal unique insights into who’s using melatonin and why: 😴 88.1% turn to melatonin for better sleep quality. 💪 84.6% incorporate it as a functional ingredient to boost overall wellness. 🧬 73.9% of those focused on digestive health are considering melatonin for its gut benefits, like supporting motility and immunity. Our data shows an emerging profile of users—primarily women across Millennials and Boomers with middle to upper incomes—embracing melatonin for more than just sleep. Curious about other wellness trends on the rise? Reach out to dive into our latest insights 👉 https://hubs.la/Q02XY81m0 #Melatonin #Insomnia #GutHealth #DigestiveHealth #HolisticWellness #ConsumerInsights #BrightfieldGroup

🎯 🏃🏻♀️ Missed our October Live Webinar? Catch Up on What You Missed! Our Gut-Driven Wellness presentation deck is now available, covering the latest on GLP-1, Probiotics, and Fiber—the powerhouse ingredients set to drive wellness trends in 2025. 💼 Inside the Deck: ➡️ Top findings from our Q3 2024 wellness report, highlighting consumer shifts and ingredient innovations 📊 ➡️ Actionable insights to keep your brand ahead in the wellness landscape 🌱 👉 Download the presentation deck and dive into the insights: https://hubs.ly/Q02XFnRt0 #Webinar #GutHealth #ConsumerInsights #SocialListening #BrightfieldGroup

⏰ Daylight Saving Time: love it or leave it, we’re all feeling it! Whether it’s a boost or a struggle, that first week hits everyone differently. #Poll #BrightfieldGroup

🚭🍃 Did you know tobacco is losing ground among cannabis users? Our H1 2024 survey reveals 11% of cannabis users have quit tobacco entirely since legalization. For many, cannabis has become a preferred alternative, changing the smoking landscape. 🔍 Uncover how cannabis influences tobacco habits with Brightfield Group’s AI-Driven Consumer Insights! Reach out or book a demo to discover how our insights can empower your growth strategy 👉 https://hubs.la/Q02XvD2V0 #CannabisIndustry #Tobacco #Trends #ConsumerInsights #MarketResearch #BrightfieldGroup

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