Buffer provides social media management tools for businesses and individuals to plan, publish, and analyze their content across various social media platforms.

Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of products for publishing, engagement, analytics, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively. 

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Sign up for Buffer today and see the difference at www.buffer.com

Adii Pienaar

Robert Fanini

Marc Bell Ventures

Collaborative Fund

Red Swan Ventures

Stage One Capital

Tiny Capital

VTF Capital

Cyan Banister

Scott Banister

Bossanova Investimentos

A new platform has entered the chat: Bluesky is now available in Buffer!

This means:

1. You can create, plan, and schedule your Bluesky posts in advance with links, images, and hashtags and also schedule threaded posts (something you’re not even able to do natively on Bluesky just yet)

2. You’ll have analytics for your posts: View your likes, comments, and reposts

Start growing your community on decentralized social media: https://buffer.com/bluesky

As a fully remote team, communication is very important. We have some “Bufferisms” that are a core part of our communication as a team. Here’s a glimpse into some fun Buffer phrases that we use regularly:

Bufferoo
A person who works at Buffer :)

Ceiling cat
One of the most handy memes for us is ceiling cat; perfect for use when you’re keen to speak up about a conversation not necessarily directed at you :)

Tacos
We “give tacos” with a tool called HeyTaco on Slack as a way to show gratitude, say thank you, and recognize everything from small wins to huge accomplishments. Every teammate has 5 tacos to give out per day. 

Snow melt meetings
AKA snowmelts: 1:1 or 1:several meetings in which Founder CEO Joel speaks with teammates other than his direct reports and close collaborators in order to stay informed, give advice, and connect with teammates. The name is based on the idea that “snow melts at the edges of the pile,” meaning that’s where the most action is happening. 

TWST
Team Wide Support Time: A monthly opportunity for the entire team to collaborate with Advocacy in our support inbox to get closer to our customers.

Bufferversary
The anniversary of a Buffer teammate’s start date at the company

Want to accelerate your marketing team's impact? Treat them like a product team and invest in "RnD" skillsets.

Marketing teams thrive when they have a diverse range of technical skills to support them. At Buffer, our team comprises of not only marketers but also individuals from Engineering, UX Design, and Data. 

This varied skill set enables us to handle all aspects of our roadmaps independently, including managing our website, martech platform, and data infrastructure, without relying on others for support to get things done. This structure also enables our team to build experiences unique to marketing that drive forward our mission (have you seen our free AI social post generator? link in comments).

I'm curious if other marketing leaders are structuring their teams in similar ways. What does your team look like? 

#marketing #marketingops #marketingleadership #growthmarketing

Our Marketing and Design teams would like your help with some changes we’re planning to make to the Buffer brand!

We’d love to know how some colors make you feel, and what you associate with them. No need for long elaborate answers here, we're mostly interested in your initial reactions.

When you think of the color green, what 3 words come to mind?

When you think of the color purple, what 3 words come to mind?

Let us know your answers in the comments or feel free to fill out our Google survey (link in the comments)!

Thanks for taking the time to share with us — we can’t wait to show you everything we’re working on. 😄

Buffer has now existed for almost 14 years, and throughout that time I've seen a lot change in social media, and in our space of tools to support people and businesses with social. We're an outlier as a product and company that has existed for that kind of timeframe with our mission and values left in tact. We've been fortunate to be able to scale to 56,000 paying customers and over $18M in annual revenue while taking our own unique path. We've maintained control of the company and our ability to go boldly in the direction we believe is best for customers and the team.

This is why, as a business, we feel so philosophically aligned with rising new decentralized social media networks, such as Bluesky, Mastodon and Threads. These networks have been started with a belief that individuals should maintain ownership over their content and the connection to their audience. They have data portability baked in from the beginning. When you use these networks, you are much more likely to be able to maintain control over your content and audience than if you use social networks owned by large corporations with complex ownership structures of their own, and often with public markets to answer to.

The larger social networks provide a level of distribution that's worth tapping into, but I strongly encourage investing a portion of your energy into networks where you will be able to maintain ownership long-term.

I have been eagerly observing the emergence and growth of social media protocols, in particular with ActivityPub (and Mastodon) as the prominent implementation, and AT Protocol from Bluesky. What I find exciting about the development of these open standards, and more importantly the adoption of them and traction of social networks which support them, is that they can bring forth a new era of open standards for the web.

I personally miss the earlier days of social media where the APIs had much greater parity with what could be done natively on the platforms. When I started Buffer, the Twitter and Facebook APIs were close to feature-complete, and brought about a lot of innovation in third-party development on top of those APIs. This is how Buffer was born, along with many other products in our space.

Over time, we saw an era of closed APIs with reduced transparency and ownership of content and audiences. Mastodon and Bluesky bring the opportunity for a new era of innovation in our space, which I am welcoming with open arms. More innovation in the social media management space will be better for customers, and frankly makes for more exciting work to do.

We recently added Bluesky to Buffer, and you can now use Buffer to seamlessly post to the top 3 new decentralized social networks: Bluesky, Mastodon, and Threads.

I encourage you to add these decentralized social networks to your channels in Buffer, and start participating in this new era of social today.

I just sent Buffer's monthly shareholder update for June 2024. This goes to all of our investor and alumni shareholders (75 people on the list) and I share it publicly as part of our value of transparency. Here are the highlights:

Buffer's metrics for June 2024:

- MRR: $1,548,844 (+0.82%)
- ARR: $18,586,128 (+0.82%)
- Customers: 56,046 (+0.22%)
- Revenue Per Employee: $261,776 (+0.82%)
- Net Income: $86,538 (+22.90%)

In June, we:
- Launched our Meta Threads integration
- Launched the Duplicate action
- Hit our 3rd consecutive month of profitability

See comments for a link to the shareholder update (includes a Q2 2024 reflection from me).

What reflections or questions come up for you while reading our June update? I'd love to hear from you.

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