Bugatti is a luxury automobile manufacturer that produces high-performance sports cars and hypercars.

BUGATTI

Bugatti

BUGATTI has been at the pinnacle of the automotive industry for over 110 years, creating the world’s most powerful and luxurious automobiles from its home in Molsheim, France. Every car crafted since the company was founded by Ettore Bugatti in 1909 is praised for its comfort, drivability, design, technology and reliability, desired by automotive connoisseurs from around the world.

In the 1920s, the French brand became known for its racing victories with flagship models, such as the Type 13, Type 35 and their derivatives. Parallel to those successes, the brand’s portfolio broadened under the influence of Ettore Bugatti’s eldest son Jean - an exceptionally gifted designer - to elegant touring cars. His most distinguished coach-built bodyworks were the Type 41 Royale and the Type 57 SC Atlantic, some of the most valuable classic cars in the world.

In the post Ettore and Jean Bugatti era, the 1980s especially stood out with the EB110. Premiering in 1991, it employed several innovations that set benchmarks for sports car performance, including a quad-turbocharged engine, carbon fiber monocoque and advanced four-wheel-drive system.

With the introduction of the VEYRON 16.4 in 2005, BUGATTI created an entirely new segment: the hyper sports car, becoming the first production model to break through 1,000 PS and 400 km/h. In 2016, the CHIRON once again redefined speed and usability. Built around an evolution of the VEYRON's 8.0-liter quad-turbo W16 the Super Sport version of the CHIRON with 1,600 PS became the first vehicle from a production manufacturer to break the 300mph barrier. 

Today, BUGATTI is part of the BUGATTI Rimac Group and well underway with the development of the next-generation of BUGATTI hyper sports cars, true to Ettore Bugatti’s motto "If comparable, it is no longer BUGATTI," while  simultaneously expanding BUGATTI’s excellence into the non-automotive sector with luxury lifestyle products and cooperations.

The final CHIRON Pur Sport – a boldly bespoke design called ‘Extreme’ – has been crafted alongside an exquisitely matched CHIRON Super Sport ‘Extreme’ as a testament to exceptional craftsmanship.

At the core of the cars' personalities is visible carbon fiber, the state-of-the-art material that allows the CHIRON to achieve record-breaking speeds and unparalleled performance.

The bodyshell of each ‘Extreme’ model is finished with a complex design, with individual carbon weaves aligned across all panels. On top of this millimeter-perfect canvas, hand-painted fading lines – blue on the Super Sport and red on the Pur Sport – run from front to rear across the body, visually accentuating the highly technical carbon surfaces and evoking raw speed and cornering performance.

For such special and unique commissions, the cabin had to be incomparable: the pioneering full-carbon interior, encompassing every component from the center console to the door panels, required each weave to be meticulously laminated and symmetrically aligned. This ensures that BUGATTI’s uncompromising standards of excellence are met while successfully maintaining the marque’s signature sound and in-cabin environment.

A fitting conclusion to the CHIRON’s legacy, these vehicles are an all-encompassing celebration of the CHIRON family’s extraordinary capabilities.

#BUGATTI #CHIRONPurSport #CHIRONSuperSport
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WLTP: bugatti.link/consumption

August 3 marked a century since the debut of the legendary Type 35 at the Grand Prix de Lyon. Celebrated by BUGATTI and its enthusiasts around the world, this date doesn't just represent a pivotal moment in racing history, it also underscores the brand’s enduring legacy of innovation and excellence.

Even 100 years later, the Type 35’s boundary-breaking design and unmatched performance continue to inspire modern-day creations. The year 2024 is especially significant, with two cars in production closing a substantial chapter in the brand's history, the W16 one – BOLIDE and MISTRAL – and one newly unveiled hyper sports car – TOURBILLON – embodying the start of a new era, all drawing significant influence from the iconic Type 35.

#BUGATTI #TYPE35 #TOURBILLON
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WLTP: bugatti.link/consumption

Meticulously crafted to unlock new levels of performance, the TOURBILLON is shaped by speed from front to rear. Each curve, intake, exhaust, and panel is designed with purpose, embodying the BUGATTI ethos of the modern era: ‘form follows performance.’

Timelessness and preciousness are key to the TOURBILLON’s interior design. 

Drawing inspiration from the brand's legacy and the enduring art of century-old timepieces, its cabin offers an authentically unique analogue experience.

Driving and sensory engagement is at the heart of the TOURBILLON. It encompasses the precision of the aluminium switchgear, the tactile weight of the dials, and the symphony of the 9,000 RPM V16 engine. 

Driving a BUGATTI isn’t just about speed; it is about the journey, and it all begins with the design.

#BUGATTI #BUGATTITourbillon #TOURBILLON #PourLÉternité
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WLTP: bugatti.link/consumption

'Le Passage du Temps' – a true celebration of a customer's admiration for BUGATTI’s rich heritage and timeless craftsmanship. 

Designed to honour both BUGATTI's incomparable history and modern-day achievements, the cabin is inimitable, featuring a unique dual color split. The fierce 'French Racing Blue' driver's side representing the modern brand, and sleek 'Beluga Black' passenger's side symbolizing the era of the BUGATTI Atlantic.

Adorned with an unrivalled aesthetic, this CHIRON Super Sport showcases refined and precisely crafted 'Gold Sand' details, which elegantly enhance the natural beauty of this CHIRON Super Sport, subtly complementing the grey and blue carbon.

#BUGATTI #CHIRONSuperSport #LePassageDuTemps
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WLTP: bugatti.link/consumption

A new chapter begins in Molsheim as BUGATTI prepares for the first deliveries of its uncompromising BOLIDE with the customer car test sessions on track.

A thrilling milestone in the track-only model's journey where the BOLIDE delivers extreme performance and promises a once-in-a-lifetime driving experience for future owners.

#BUGATTI #BUGATTIBolide #BOLIDE
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WLTP: bugatti.link/consumption

The creative vision of Ettore Bugatti was heavily influenced by the artistic flair of his closest family. His father, Carlo, a prominent furniture designer, and Rembrandt Bugatti, a renowned sculptor, created timeless works that still resonate today, much like Ettore's cars.

Peter Mullin, a passionate BUGATTI collector and founder of the Mullin Automotive Museum, spent a lifetime assembling these pieces. His vision extending beyond the world of automotive, honouring the BUGATTI family's artistry and resulting in an extensive portfolio of their works.

On July 24, Bonhams will auction the Mullin Collection. This auction features the largest-ever sale of Carlo Bugatti's furniture, select sculptures by Rembrandt Bugatti, and Art Nouveau and Art Deco pieces. It is an exceptional selection, paying a fitting tribute to the rich heritage and unparalleled craftsmanship of BUGATTI.

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#BUGATTI

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