Build-A-Bear Workshop, Inc. operates as a multi-channel retailer of plush animals and related products. The company operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. Its merchandise comprises various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes, accessories, and other toy and novelty items. The company operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites. As of January 29, 2022, it operated 346 stores, including 305 stores in the United States and Canada; and 41 stores in the United Kingdom and Ireland, as well as 72 franchised stores internationally. The company was founded in 1997 and is headquartered in St. Louis, Missouri.

Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop creates and sells customizable stuffed animals and related products, self-described as a leader in the plush toy market.

Build-A-Bear Workshop

Build-A-Bear Workshop | 21,276 followers on LinkedIn. We&#39;re the company with #TheStuffYouLove! Defined and re-defined experiential retail before it was a buzz word. | We&#39;re the company with #TheStuffYouLove! Founded in St. Louis in 1997, Build-A-Bear Workshop is a trusted, beloved brand that has been part of countless life moments for more than 20 years.

President & COO, Kate Spade & Company (former), Audit Chair, Comp Comm & Board Member of

George Carrara

President & COO | Digital, Data, E-Commerce P&L Leader | Value Creation, Turnaround, M&A | Ex Disney, Albertsons, McKinsey

Narayan R. Iyengar

Vice President, Digital Technology at Build-A-Bear

Arthur Huggard

Chief Customer Officer | Chief Digital Officer | BN$ P&L Owner | CEO-Board Ready | Proven People Leader

Sarah Rasmusen

We are excited to announce the appointment of Kim Utlaut as our new Senior Vice President and Chief Brand Officer! 🎉 With an impressive background at The Coca-Cola Company, most recently as a GM in Franchise Leadership and prior to that, the head of Amateur Sports in the North America Operating Unit, Kim brings a wealth of experience and innovative vision to Build-A-Bear. As we continue to celebrate three consecutive record-setting years, Kim will play a key role in evolving our brand and enhancing our connection with our diverse consumer base. Her expertise in brand strategy and marketing will be instrumental as we expand our global presence and elevate the experiences we offer to our beloved guests. Join us in welcoming Kim to the Build-A-Bear family! We can't wait to see how she will help us create even more memorable moments for kids and those young at heart around the world! 🧸💖 #BuildABear #NewBeginnings #BrandLeadership

🌟 Exciting news from The Toy Association ! 🌟 We’re beyond thrilled to announce that Maxine Clark , our founder and former Chief Executive Bear, is among the esteemed 2025 Toy Industry Hall of Fame inductees! Maxine’s visionary approach revolutionized the toy and retail industries, introducing the beloved “retail-tainment” concept that allows children to create their own furry friends. With over 200 million plush pals sold and a commitment to philanthropy through the Build-A-Bear Foundation, her impact is truly inspiring. The 2025 inductees will be recognized at the Toy of the Year Awards on February 28, 2025. #ToyIndustry #HallOfFame #BuildABear #Innovation

🐻✨ Beary good things are happening at Build-A-Bear! Thanks to Fortune for highligting our CEO Sharon Price John 's insights from Shoptalk Fall on how we’re evolving while keeping the magic of customization alive. By embracing nostalgia and pop culture trends, we’re reaching new heights, with 40% of our customers now teens and adults. From collaborations with Pokémon to special Valentine’s Day collections, we’re creating experiences that resonate with all ages. Our stores are not just a destination for kids—they're a cherished outing for families, offering a break from screen time. With all 525 locations now profitable and a remarkable 14% stock increase this year, our commitment to building “furry friends for life” continues to drive our success. Thank you to everyone who’s been part of our journey! Read the full article below ⬇️ #BuildABear #RetailInnovation #Nostalgia #ExperientialRetail #ShoptalkFall #Leadership #Fortune https://lnkd.in/gUdza5Uf

At Build-A-Bear, we know that every cuddle counts—and so does every story. 🧸📖 Proud to support The Toy Association 's Genius of Play initiative, reminding us that plush toys do more than spark joy—they help build important literacy skills! From pretend play to storytime, kids who read to their furry friends are preparing for brighter futures. 🌟

We had an exciting time at Shoptalk this week!

We’re hiring seasonal associates! Join our team and add a little more ❤️ to your life with flexible hours and a fun environment. Join us in stores on 10/12 from 10 am to 2 pm for our Seasonal Hiring Event to apply and interview in the same day – or explore open opportunities and apply online right now! https://lnkd.in/ghJ33Je #TheStuffYouLove #BuildABear #NowHiring #recruiting #HiringEvent

Happy Bring Your Teddy Bear to Work Day! Otherwise known as a ‘regular day’ for our crew😜 We hope you can celebrate with a cuddly furry friend by your side🧸❤️ #NationalBringYourTeddyBearToWorkDay #BuildABear #OfficeCulture

🎉 We’re excited to announce the opening of our new location inside BR Toy Store at Field's in Denmark! This exciting partnership brings the beloved Build-A-Bear experience back to Denmark, offering families the chance to create personalized furry friends and unforgettable memories. Whether you’re searching for a unique gift or planning a fun family outing, our new location is ready to welcome you with open paws! 🧸✨ #BuildABear #Denmark #GrandOpening #BRtoys #FamilyFun #MemoriesMadeHere #NewLocation #FieldsShopping

Today we kick off Associate Appreciation Month! This is a special time for us as we celebrate all the ways our Associates add a little more heart to life. Whether it's sewing up a new furry friend, making a colleague's day or putting a smile on a Guest's face, our associates are a source of inspiration in all they do. Thank you to our amazing team and we look forward to celebrating you all October long! #employeeappreciation #teamwork #buildabear #associateappreciationmonth

We’re thrilled to announce the appointment of David Henderson as our new Chief Revenue Officer! With over two decades of leadership experience in the toy, consumer products, and entertainment industries, including roles at Melissa & Doug, Newell Brands, and Hasbro, David is poised to help Build-A-Bear continue driving growth across our retail, Ecommerce, and beyond. David will oversee key operations and play a critical role in shaping our strategic initiatives, working closely with our President and CEO, Sharon Price John . Welcome aboard, David! We’re excited for this new chapter as we work together to “add a little more heart to life.” ❤️ #Leadership #BuildABear #BusinessGrowth #NewAppointment

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