By Sarah Skincare offers fragrance-free skincare products designed for sensitive skin, claiming to be dermatologically approved for conditions like eczema and rosacea.

By Sarah Skincare

Alleyoop offers beauty products designed to be multifunctional, providing solutions for makeup application while promoting a simplified beauty routine. The products include items for face, eyes, lips, and body, and are self-described as clean, vegan, and cruelty-free.

Alleyoop

By Sarah Skincare offers fragrance-free skincare products for sensitive skin, which are dermatologically approved for conditions such as eczema, rosacea, and psoriasis.

By Sarah | 1,641 followers on LinkedIn. bysarahlondon.com, a certified B Corp | When Lauren was diagnosed with acute myeloid leukaemia, her sister, Sarah, became her stem cell donor and saved Lauren&#39;s life. As Lauren recovered, Sarah struggled to find natural yet effective products to soothe and revitalise Lauren&#39;s cancer ravaged skin. So she decided to develop her own formulas and, with this act of sisterly love, skincare By Sarah was born.

unemployed

sarah moodley

Lauren Murrell

Operations Executive at By Sarah, MSc Biochemistry

Caitlin MacClay MSc

By Sarah

"Welcome back. Your desk is just as you left it." Sounds supportive, right? Not always. For a cancer survivor, returning to work isn't about picking up where they left off. It's about navigating a new normal. Employers, here's 10 ways you can show your support: ✅ Welcome your colleagues with open arms 🎗️ Show empathy for the (long) journey ✅ Be open to flexible working arrangements 🎗️ Create a supportive work environment ✅ Adjust workload appropriately 🎗️ Provide access to emotional support ✅ Make workplace adjustments 🎗️ Stay informed and up to date ✅ Foster a culture of inclusivity 🎗️ You’re part of their journey Your understanding can transform their transition back to work and back to the life they missed. As a leukaemia survivor, I can tell you: it means the world. Which step resonates with you most? Let me know in the comments. ♻️ Repost to spread awareness amongst employers 👉 Follow Lauren Murrell for resilience in life and business

Today is my least favourite day of the year. But also the most important. It's not just a medical appointment. It's a journey through time. As I sit in the waiting room, memories flood back: → Shock leukaemia diagnosis at 23 yrs old → Years of gruelling cancer treatment → The uncertainty of each day But I'm not the same person who first walked these corridors 12 years ago. This journey has transformed me: → I'm stronger than I ever thought possible → More resilient in the face of challenges → Deeply grateful for each day I've come to see my annual check-up as so much more than just my health. → It's a reminder of how far I've come. → From patient to entrepreneur. → From surviving to thriving. Whatever you're facing, you're stronger than you think. The only limits are the ones you set for yourself. Keep going, anything is possible 💫 ♻️ Repost to inspire others on their journey 👉 Follow me, Lauren Murrell , for more on resilience and personal growth

Diagnosed with cancer at 23 yrs old. Now I run a skincare brand with my sister. What changed? My mindset. It's not just thinking happy thoughts. It's about how you see the world. The right mindset can change: → Problems into chances → Knock-backs into comebacks → Tough times into bright ideas 11 mindset shifts that changed my journey: 1. Why me? → What can I learn? 2. I am stuck → I can find a way 3. I feel so lost → I'll explore new paths 4. I’m too busy → I'll prioritize my goals 5. It is too hard → This will strengthen me 6. I can't do this → I can ask for help 7. I am not ready → I'll grow along the way 8. This is too much → I'll tackle it step-by-step 9. I do not have time → I'll make time for this 10. This is not enough → I can find more resources 11. I am always failing → Each failure teaches me Remember: → Your mind listens to what you tell it. → Fill it with can-do thoughts. My go-to? "How can I make this happen?" It's pushed me through my toughest days. Which mindset shift clicks with you? Let me know in the comments. ♻️ Repost to inspire your network 🙋♀️ Follow me, Lauren Murrell , for more like this

Transformation starts with radical acceptance, of how you are talking to yourself. Your inner dialogue isn’t noise, it’s the script you live by. Are you using words that empower and uplift you? Here are 10 affirmations to transform your work life: 1. I am ready for today. ↳ Every challenge is an opportunity to grow. ↳ I am prepared for whatever comes my way. 2. I am exactly where I’m meant to be. ↳ Life unfolds at its own pace. ↳ I trust my journey, no matter where it leads. 3. I am grateful for every small moment. ↳ Gratitude turns ordinary days into extraordinary ones. ↳ I find joy in the simple things. 4. I am embracing new opportunities today. ↳ I’m open to the possibilities that lie ahead. ↳ Every day is a fresh start. 5. I am capable of doing amazing things. ↳ My potential is limitless. ↳ Today, I’m stepping into my power. 6. I am turning setbacks into comebacks today. ↳ Challenges make me stronger. ↳ I am resilient and unstoppable. 7. I am focusing on progress, not perfection. ↳ Small steps forward add up to big changes. ↳ I celebrate every bit of progress. 8. I am stronger than any challenge ahead. ↳ I’ve overcome before, and I can do it again. ↳ My strength lies in my perseverance. 9. I am confident in all my abilities. ↳ I believe in myself and my skills. ↳ I am ready to showcase what I can do. 10. I am moving forward, one step at a time. ↳ Forward is forward, no matter the speed. ↳ I trust the process. What affirmation are you’re carrying with you today? Share it below 👇 If this resonates, share with your network ♻️ Follow Lauren Murrell for more like this.

Gratitude is the best way to beat the Sunday scaries. (Sounds simple, but it’s true.) Instead of stressing about Monday, take a moment to reflect on what’s going right in your life. Here’s 3 quick gratitude hacks: 1. Morning journal: Write down three things you’re grateful for, big or small. 2. Send a thank you message: A simple “thank you” to someone who made your week better. 3. Focus on wins, not worries: Remind yourself of last week’s accomplishments. Bonus: replace “I have to” with “I get to” and you’ll instantly feel more in control of your situation. These little acts can shift your mindset and set a positive tone for the week ahead. What’s one thing you’re grateful for today? ♻️ Repost to spread the good vibes. And follow Lauren Murrell for more Sunday motivation.

Exhausted but grateful. Launch week, you've been a corker. Bringing our new Daily SPF 50+ into the world has been exhilarating, exhausting + enlightening. Before we close out the week, I have to take a moment to reflect and say thank you: 💪 To our team who put in countless hours, late nights and early mornings. Your dedication made this possible. Tech issues? Not on our watch. 💛 To our By Sarah superfans who believe in our vision and placed their orders instantly on launch day. (Listen out for a phone call from me later today). 🤝 To our partners and mentors who guided us along the way, your support is invaluable. You're all legends. Building something new isn't just about the product; it's about the people who make it happen. So, here's to you all, thank you for being part of this journey. We’re just getting started 🚀🚀 What are you grateful for this week? Let me know below. Follow me, Lauren Murrell , for more on startup life.

I think they like it 😎 Just *had* to show you all the excitement over on our Instagram. So much love for our new By Sarah Daily SPF 50+ that's been 2 YEARS in development! All the research, testing, development and hours of calls and meetings has paid off. And now we get to share the joy of daily SPF: 🌞 Sun protection is typically reserved for the sizzling summer months, but UV rays don't take a seasonal hiatus. 🌞 Daily SPF is a healthcare essential to protect against skin damage, premature ageing + higher risk of skin cancer. 🌞 Every day is a sunscreen day. In all weather and all seasons. Yes, even in Blighty. Are you wearing your SPF? Let me know below 👇 Follow me, Lauren Murrell , for more SPF updates. P.S. Forgive the basic design - made this in Canva at 7am 😅

🎉 It's finally here 🎉 Two years in the making... and the By Sarah Daily SPF 50+ has landed. The daily skin health essential to safeguard your skin, all year-round. Here’s what makes it a game-changer: 💛 Perfect for everyday use 💛 The highest UVA and UVB protection 💛 Dermatologically Approved for sensitive skin 💛 Featherlight and fast absorbing without a white cast 💛 Calming blend of antioxidant ginseng, apple & peach Remember that every day is a sunscreen day. In all weather and all seasons. (Yes, even in Blighty). Have you got yours? ♻️ Repost to remind your network to wear their SPF. 🙋♀️ Follow Lauren Murrell for more at By Sarah .

The people have asked.... .... we have listened. Just 24 hours to go 🤫 Follow me, Lauren Murrell , for the big reveal tomorrow.

Please print and refer to this on your weekend shop. It's the brands you don't see here that: • Would love your support. • Are built on passion, not just profit. • Would be forever grateful that you chose them. The big players get all the attention. But it's the smaller brands with all the love to give. Before restocking with your usual essentials, think about giving a new brand a try. Every time you choose them, you’re supporting a dream, a mission, a story. That's my friendly weekend reminder to you all 😊 With love, one very passionate Founder. x ♻️ Repost if you believe in supporting the underdogs. 🙋♀️ Follow Lauren Murrell for more like this.

Metric
Company Name	By Sarah Skincare	Alleyoop
Symbol
MSH ID	COM:BYSARAHLONDON	COM:MEETALLEYOOP
Market	PRIVATE	PRIVATE
Sector	Consumer Goods	Consumer Goods
Industry	Beauty and Personal Care	Cosmetics
Country	GB	US
Stage
Employee Count		11
Website	bysarahlondon.com	meetalleyoop.com
LinkedIn	by-sarah-london	meetalleyoop
Founders

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Monthly Web Traffic		30.07K
Web Traffic Growth		1.66
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BYSA

COM:BYSARAHLONDON

By Sarah Skincare

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