Catch&Release is an end-to-end content licensing platform that enables brands and advertisers to license content from anywhere on the internet. It streamlines the clearance and licensing process within the Content Exchange, a licensing platform where users can organize shots from anywhere on the internet, receive Clearance Ratings to understand what content is licensable, and initiate clearances and licensing at the click of a button. Catch&Release negotiates copyright and model clearances on your behalf, provides indemnification, and keeps track of all documentation, transactions, and license data, making licensing content from the internet painless, easy, and risk-free.

Catch+Release is a content licensing platform for brands and creators. Marketers have peace of mind knowing that they can curate and license content, all within budget and on time.

Headquartered in San Francisco

Cervin Ventures

MDC Ventures

Array Ventures

Gokul Rajaram

Stagwell

HarbourVest Partners

Accel

Astia

Nick Mehta

Rich Kleiman

Catch+Release

Honoring the dream and legacy of Dr. Martin Luther King, Jr. — let's continue to work together for equality, justice, and peace. #MLKDay 

📸 Photo from #CreatorCommunity member Eleisha Everett | The Martin Luther King, Jr. Memorial is a located in West Potomac Park next to the National Mall in Washington, D.C.

🕓 It's time for an industry evolution! Our Executive Creative Director Tom Christmann spotlights the SAG Strike as a pivotal moment, pushing for a shift in content marketing to value and fairly reward creativity. 

✨ “The creator economy is not merely an industry trend; it's the future of content marketing whose success depends on fair and transparent compensation.” 

🗞️ Check out this insightful Performance Marketing World guest article! 

#CreatorEconomy #AuthenticContent #CatchAndRelease

🌟 From artist to CEO of Catch+Release, Analisa Goodin shares her unique story of patience, persistence, and the humorous twists of founding a company. Check out her inspiring interview with Douglas Noll to learn the indispensable lessons for aspiring senior executives. 

Read more of Analisa’s trailblazing path in the latest 'Women Of The C-Suite' series featured on Medium.

#Leadership #WomenInBiz #CatchRelease

EVER SEEN A $500,000 MISTAKE? I HAVE. 

Here's a hard-earned lesson about value in content creation, especially in today's economy: 

Stock Content: Accessible, yet often cliché. It's like showing up at a party wearing the same outfit as someone else – embarrassing and unoriginal. 💁♀️  

Original Production: The high-quality, tailored suit of content. Impressive, but can leave your wallet feeling uncomfortably light. 🤑

The Third Way - Licensing the Internet (UGC): This is the savvy shopper’s choice. It's like finding a designer outfit at a thrift store – unique, cost-effective, and surprisingly impactful. 🎩✨

In an era where every dollar counts, and businesses are scrutinizing every expense, UGC stands out as a tru example of genuine appeal and smart efficiency. 

Here’s why it’s becoming a go-to: 

→ Realness: UGC is the voice of the people. It's raw, genuine, and relatable. 

→ Cost-Effectiveness: Why overspend when you can achieve more for less? 

→ Speed: In a fast-paced world, UGC moves at the speed of social media – fast and current. 

So, if you're navigating the tricky waters of budget-friendly yet impactful advertising, remember the power of UGC. It’s not just plan B... it's often plan A. 

#MarketingStrategy #CostEffectiveContent #UGC #DigitalMarketingTrends

👏 Thank you Telly Awards for this awesome industry spotlight! Discover how Catch+Release is setting new standards in authentic, human-generated storytelling. 

It’s a fresh approach that blends: 
✔️ AI-driven search
✔️ Diverse creator content
✔️ Adaptable licensing to craft compelling, authentic narratives for brands 

💪🏽 Stay ahead in the ever-evolving digital landscape for modern marketers! 

🔗 Link to full spotlight: https://lnkd.in/g3BjGqXz

#VisualInnovation #CatchRelease #AuthenticStorytelling

Lately, I've been part of something that's really shifting my perspective on digital content. It's not just another project; it's like we're charting new territory.

Picture this: the vast world of the internet, but as a library brimming with User-Generated Content (UGC) that's actually accessible for licensing. It's a simple idea, but it's changing how we think about online content.

Here's the real kicker ... almost every piece of content, whether it's a meme your friend shared, a photo that made you stop scrolling, or a video that went viral last week, has the potential to be used in a bigger way, commercially or socially. And yes, it involves navigating the world of licensing rights, but that's the exciting part.

We're working on a platform that does more than just find content; it connects the dots between creators, their work, and brands that can give these digital moments a whole new life. It's about making those connections fair, legal, and beneficial for everyone involved.

As I dive deeper into this role, I'm seeing how every photo, every clip, every tweet, every review, holds a story that could be part of a larger narrative. We're not just opening doors for businesses, we're honoring the creators behind the content.

Being in the thick of this innovation, I'm learning every day. It's not about selling a product or service... it's about reimagining the potential of digital content.

#DigitalMedia #ContentLicensing #Innovation #UGC #CatchAndRelease

🌟 Unveiling the true wealth of creativity – connections, not currency. ⛷ Slide into the world of creators who craft with purpose! 

👀 Check out our latest Catch+Release article from Tom Christmann! ⤵ 

📸 Awesome capture from our Creator Community: @rambosphotos 👏 

#MoreThanMonetization #HeartOfCreation #CatchAndRelease

With the Olympics on the horizon (can't wait!!! 🤸♂️) there are a number of sports marketing trends unfolding for 2024:

🥇 Olympic campaigns tend to perform better when kick-started well before the games begin.
🎽 Brands will invest more in individual athletes rather than teams/leagues.
🏃🏾♀️ Women's sports are on the rise, and driving pretty big revenue numbers. 
⚽ Men's soccer is gaining the interest of brands. Thanks, Ted Lasso :) 
🏆 Niche sports are expected to break through to the mainstream.

#olympics #sportsmarketing #campaign #sportsmedia #brandbuilding #marketing #sportscontent #marketingtrends #marketingtrends2024 

https://lnkd.in/eNbTsPwQ

🤩  What a beautiful mess.

🏆  Saatchi & Saatchi's "You're Gonna Need More Tide" campaign for Procter & Gamble will be winning plenty of awards this year. And Catch+Release helped Saatchi curate and license the perfect UGC for the campaign.

✏  Want to learn how to get started with UGC 2.0? Check out the step-by-step guide included in this article from the Telly Awards.

➕  You're Gonna Need More Catch+Release. 

#UGC2dot0 #FoundContent #authenticity 

Link: https://lnkd.in/emyS3T4g

👀 Looking for authentic content that truly connects with your audience? The Catch+Release licensing platform for brands + creators is changing the game! 

🤳🏽 Studies show that consumers overwhelmingly prefer authentic, user-generated content 5X more than stock content! 

🔎 Discover + explore captivating content created by real people (including your customers) across all social platforms. 

😍 Check out our quick (3 min) video reel of what’s possible through rapid discovery + fast turn-around licensing. You’ll be amazed by the endless beauty that’s ready to be licensed! ⤵️

#licensewhatyoulove #modernmarketing #catchandrelease

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Catch&Release, Inc.

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