Circana is the leading advisor on the complexity of consumer behavior, providing clarity to almost 7,000 of the world’s leading brands and retailers through unparalleled technology, advanced analytics, and cross-industry data.

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Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. 

Circana is hiring! To view our current openings, please visit our IRI and NPD LinkedIn company pages.

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Introducing Circana’s Liquid Data Engage, a game-changer in helping retailers navigate the complexities of consumer behavior 📈 Our solution boasts a streamlined three-click guided analysis process, enabling retailers to swiftly identify issues and focus their efforts on implementing solutions. Visit our website to discover how Liquid Data Engage simplifies market performance, category management, loyalty, supply chain, and retail media data management all within a single, integrated platform. https://bit.ly/3Uxrjoh

#RetailInnovation #DataSolutions #ConsumerInsights

Great to have represented Circana at last week's Digital Retail Africa event which covered all things consumer, technology and data. From Retail Media Networks to Hyper-Personalisation, UX, AI and everything in between. 

ITNewsAfrica.com

#circana #retailmedianetworks #dataintegration #interconnectedinsights #technology #dataanalytics #datamonetization

Don't fumble on your Super Bowl prep! 🏈 Circana's latest report reveals snacking trends, restaurant strategies, and the unexpected rise of pre-mixed cocktails. From solo couch parties to kitchen appliance spikes, find out how fans are gearing up for the big game! 

Read the full report now: https://bit.ly/3SJL9vb

Get fresh, exclusive data findings and #beautytrends to inform your decisions and drive sales for your beauty products. 💄

Less than one week away! Circana's Larissa Jensen, SVP, Global Beauty Industry Advisor, will be presenting at CEW’s virtual State of the Industry: Global Trend Report 2024 on February 8.
 
Learn more and register today – https://lnkd.in/ec-_8iTw

Wow, what an honor! This prestigious recognition as a 2023 Equality 100 Award winner reaffirms our commitment to fostering LGBTQ+ workplace inclusion. 🌈 #DiversityMatters

What is it like to have almost 900 employees join your company on a single day? Ask us as it’s happening right now! Today, we are thrilled to welcome these employees, based in India, into our Technology group to support our work in turning complexity into clarity for our clients’ businesses. It’s also exciting that we keep growing!  https://bit.ly/42ohM4F 

#WeAreCircana #Technology #Data #Analytics #CircanaUnstoppableTogether

As the toy industry gathers at Spielwarenmesse international toy fair this week, we are proud to unveil the winners of Circana’s annual Global Toy Industry Performance Awards 🏆 This program recognizes the best-selling and top gaining toys, properties, and manufacturers in 2023, globally and in the U.S., Europe, Canada, Brazil, and Mexico. Visit our website to see the full list of winners! https://lnkd.in/d2JnDzEe

#ToyIndustry #Spielwarenmesse #WeAreCircana

Have you heard the news that’s shaking up the retail industry? Circana’s new MULO+ gives your #retail business the most complete view of the omnichannel universe. 

💰 $1T in core CPG channels tracked 
💻 In-store and online sales  
📊 90% census-based POS 

Contact us to see how we can transform your retail strategy today: https://bit.ly/3OleSIl

New exciting case study!!!
 
Beiersdorf decide to revitalize its #nivea Micellar Water opting for TikTok as the exclusive relaunch platform. The campaign employed Smart Bundling, integrated TopFeed and InFeed formats, and executed DisplayCard promotions. 

Circana, conducted a Geo Test analysis, pinpointing regions for test and control groups. Rigorous testing of incremental metrics sought to establish a clear link between TikTok exposure and offline sales.
 
The results: a remarkable +5.9% uplift in offline sales, surpassing industry standards with an impressive +51.3% sales uplift compared to Circana norms!
 
Find out more: https://lnkd.in/dM3h5-ag

#successstory  #TikTokWorks #MarketingMagic #GeoTestanalysis #uplift

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