CivicScience provides consumer analytics and audience insights to track consumer trends, enabling businesses to detect, react, predict, and activate marketing strategies based on consumer behavior.

CivicScience

Advertising Services

Rulo (now CivicScience Advertising)

CivicScience | 8,604 followers on LinkedIn. Attitudes change before behaviors do. That’s why we track consumers’ needs, wants, hopes, fears, and intentions at unprecedented speed and scale. Learn how by answering the polls that fuel our research: https://hubs.la/Q02dBkfh0.

Director, Measurement Sales

Dan Campbell

Chief Product Officer & Head of Data Science, CivicScience | Applying AI to martech | Ex-Wayfair global martech product head | CXO SaaS founder |…

Joseph Galarneau

Accomplished Sales, AdTech, MarTech, Digital Media & Operations Executive

Jay Hultgren

Managing Director, CEO, Best-Selling Author, Speaker, Advisor

Karyn Schoenbart

Join Fortune 500 leaders using CivicScience's data to drive successful business outcomes. Want to see our data in action? Download our free holiday preview: https://lnkd.in/eFGDF8kd

Per John Dick 's 11/16 What We’re Seeing: “I’m 49 today. Thanks in advance for the birthday wishes and the gifted cases of Titleist Pro V1s. You’re too kind. Forty-nine is a non-event. It makes me among the oldest at my company and the youngest at a Black Crowes concert, as I learned a couple of weeks ago. I would say I don’t feel 49, but I have no idea what 49 is supposed to feel like. Maybe it’s a median number. My hair is 25 and my liver is 73.” Unlock the power of CivicScience insights. Our data clients have access to always-on tracking data, as well as the full WWS newsletter. See it in action: https://lnkd.in/epN-8Dba #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

Fantasy sports have become a popular pastime for many Americans, but CivicScience data reveal intriguing differences between those who play and those who don’t. Check them out here: https://hubs.la/Q02YmNzq0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

Economic sentiment jumped sharply among Republicans during election week, but is this optimism here to stay? With the CivicScience ConsumerCompass, brands can have a constant pulse on how economic sentiment, personal finances, and emotional well-being influence purchasing habits and spending patterns in the long run. Learn how you can access it here: https://hubs.la/Q02Ypj3N0 . #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

How often do you take an emotional wellness day for yourself? CivicScience data show that just over one in five employed Americans take these days a few times a year, while a similar number take them once or twice annually. However, a larger segment, more than one-quarter, wishes they could take mental health days but do not. Learn more: https://hubs.la/Q02YmHFZ0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

Chart of the Day: The latest CivicScience data show several categories of toys will be in demand this holiday season, most notably led by games and puzzles, electronics, and educational toys. Honing in on specific brands, LEGO is a clear leader, followed by Disney. https://hubs.la/Q02YmNRT0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

Since the pandemic, snacking habits have undergone a significant shift among Gen Z. With disrupted routines, remote work, and more time spent at home, traditional meal structures blurred, fueling a surge in snacking. For Gen Z, snacking has become a lifestyle preference shaped by convenience, which has led to some replacing meals with snacks. So, how is this impacting CPG brands? CivicScience took a close look at snacking trends today, who’s most likely to snack, and Gen Z’s favorite snack brands: https://hubs.la/Q02YhrLg0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

Chart of the Day: Turkey is set to take center stage on most Thanksgiving tables, as usual. However, it’s not the only meat option on the menu this year. Ham holds a solid second place, followed by chicken, while plant-based meats remain the least likely choice for the holiday. Full story: https://hubs.la/Q02Yh9150 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

Black Friday shopping intent increased 19 points among Republicans post-election. CivicScience data show that the election has triggered a significant shift in consumer spending intentions across various segments, with far-reaching consequences for brands, advertisers, and media outlets. It’s now increasingly important for businesses to closely monitor and adapt to evolving consumer sentiments. CivicScience's ConsumerCompass reveals crucial insights into these changes through our three key indices, allowing businesses to monitor these shifts closely. Learn more here: https://hubs.la/Q02Ydnf20

Chart of the day: Per CivicScience's GLP-1 Consumer Tracker, GLP-1 users are much more likely to use mental health services, such as psychiatry, counseling, and medication/self-care apps, than similar demographics who don’t take GLP-1 drugs. Read more: https://hubs.la/Q02Y3vvB0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

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