Critical Mass is a digital experience design and marketing agency that creates connected digital ecosystems through design and technology.

Critical Mass

Advertising Services

Omnicom

Critical Mass | 71,159 followers on LinkedIn. We design experiences for brands we love.
Anywhere we go, digital is our home.

Canada + The World, Since ’96. | Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. 

We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson &amp; Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences.

Dominik von Jan

David Levy

Logan Wang

Kevin Southworth

Now here's a reel that really sizzles 🔥 Check out the latest and greatest from CM ➡️ New look. New work. Same passion for digital. Check it out 👇

Did someone steal the zipper pull off your Nike Elite Backpack? Have you noticed some brands are getting, like, really weird? Also, what’s the deal with YouTube streaming, WWE, and the state of D&D? Great questions deserve a great newsletter, and good news—the latest edition of CM Pulse has arrived. Check it out (and sign up) right here 👇.

Wait! Before you scroll on, we wanted you to know our monthly CM Pulse newsletter is hitting newsstands everywhere (by which we mean your LinkedIn feed). Been dreaming of a newsletter where super-smart people pick out cultural trends and skip to the good part (i.e., expert insights and brand takeaways)? Well, look no further. Have a read 👇, pass it on 👉, and thanks a million 🙏.

It’s the little victories that bring the most comfort, but this one feels like a biggie... Our work with BBDO Worldwide on The Ring of Comfort campaign for M&M'S won gold AND silver yesterday at @The Clio Sports Awards! 🍫 💍 Check out the winners gallery here: https://lnkd.in/etNsvZiA

At CM, we’re all about recognizing and celebrating the exceptional women who are shaping the future of technology. As it happens, that’s what the Women in Tech Global Awards are all about, too—so we’re beyond proud to shout our loudest shoutout to Heather Roxby , who’ll be serving as a juror! 🙌 You rock, Heather! More information about the show right here 👇 https://lnkd.in/erFW3b_i

Fans of The World’s Game will be the first to tell you: it’s not a hobby, it’s a lifestyle. So, we teamed up with Dieste Inc. and BBDO LA to show fans that AT&T is committed to their dedication, featuring two-time Olympic gold medalist and two-time FIFA Women’s World Cup champion Mia Hamm! ⚽️🏃♀️ 🥇 🏆 https://lnkd.in/exJkRNwX

America calls it soccer! So, we created a campaign that embraces its unique soccer clubs and how AT&T keeps them connected to the beautiful game. Dieste Inc. BBDO LA

So proud to have teamed up with our Diageo clients on the relaunch of malts.com ! Congrats to the team. We look forward to continuing to create beautiful work together 🤩.

M&M’S x Kate Spade—the visually delicious collab is finally here! 🟡👜🟢 These icons of fun and joy teamed up on candy-inspired accessories that pop with personality. Unwrap them in select stores (and online) soon. Huge shout-out to the folks at CM who dreamed big and brought this work to life. Check it out here: https://lnkd.in/dN2T-d7e

CM has been listed EIGHT times on the Shorty Awards Impact Shortlist for our work on Courageous Conversation Global Foundation ’s "Driving While Black" Campaign. And if you like the message behind the work, please consider voting for it in the Audience Honor category (until October 30th): https://lnkd.in/eHePJ-Rm

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