CRU Kafe specializes in organic coffee pods, offering various products such as coffee bags, beans, and accessories. The company offers ethical and Fairtrade coffee.

CRU Kafe

CRU Kafe | 1,431 followers on LinkedIn. Always organic, Fairtrade &amp; ethically sourced coffee | We source premium, 100% organic coffee from all over the world and focus on creating a range of premium coffees for our valuable customers.  All of our coffees are organic &amp; fairtrade certified, and we are proud to work exclusively with farms who pay a fair wage and work hard to reinvest in their communities. 

Everything we do is designed to have as small an impact on the environment as possible.

Interior design and curator

Bodil Bjerkvik Blain

Financial Controller at CRU Kafe

Kathy Taylor

Performance Marketing Lead at Keto Hana & CRU Kafe

Nikhil Thapar

Head of Operations @ CRU Kafe

Ali Yazdi

We’ve recently donated our organic coffee to City Harvest London , helping provide 171 meals to individuals and families. City Harvest London works tirelessly to deliver surplus food to shelters, food banks, and community centres. By donating our surplus organic coffee, we’re not just supporting those in need, but also making a positive impact on the environment - this donation has helped prevent 240 kilograms of greenhouse gas emissions! Huge thanks to City Harvest for the amazing work they do every day. If you’re part of the Food & Beverage industry, please consider donating your surplus stock too. Every little bit helps!

We are incredibly proud to announce that we’ve onboarded The Hoxton Group as a client! 🎉 The group was looking for high-quality organic coffee in sustainable packaging for their rooms. Our organic coffee bags were be the perfect fit! We’ll be providing our premium coffee bags to their hotels worldwide, including London, Berlin, Paris, LA, New York, and beyond, ensuring guests enjoy a delicious cup of our Organic House Blend wherever they go. Our teams have collaborated on a unique design that beautifully combines Hoxton’s vibrant colour scheme with our brand aesthetics. We can’t wait for you to experience our specially designed coffee bags next time you stay at a Hoxton hotel. Crucially, all of the bags are 100% home compostable ♻️ You can also find our coffee in the incredible workspace at Working From Southwark, also part of the ever growing Ennismore group. Interested in coffee bags for your office or hotel? Get in touch with Austin at Austin@crukafe.com #HoxtonGroup #NewPartnership #OrganicCoffee #TravelAndCoffee

Did you know that Colombia's famous coffee industry has been facing an unexpected challenge? As climate change is making coffee farming challenging, some farmers are shifting to something well… a little more “stimulating”: coca – the plant used to make cocaine. Rising temperatures and unpredictable weather are taking a toll on coffee production, making coca an easier and more reliable option for some. This isn’t just shaking up Colombia’s coffee production; it’s shining a spotlight on a bigger issue: how climate change is messing with agriculture and flipping local economies upside down. This makes supporting sustainable coffee more important than ever. By choosing ethically sourced coffee, we’re helping farmers stick to growing coffee and preserving Colombia’s rich coffee tradition. Plus, it ensures farmers get paid fairly, making coffee farming a more viable and attractive option over alternative crops like coca.

We're excited to announce that our Organic Colombian Coffee has just won a 2-star Guild of Fine Food 's Great Taste award! 🌟🌟 Proud to see that our smooth, rich Colombian blend impressed the expert judges at one of the UK’s most respected food and drink awards. A few highlights from their comments: they praised it as a “bright and lively coffee with complexity and lots of fruit,” with a “full-on fruitiness and comfortably balanced acidity,” and admired its “pleasing complexity,” “light texture,” and “impeccable roundness.” One judge even described it as “clever crafting” with a “long, enjoyable finish.” You can find our award-winning coffee directly online, but also at Waitrose & Partners and Ocado Retail .

As a #BCorp , we are committed to contributing to a better future for our coffee-growing communities and cooperatives. These communities often have difficulties accessing clean and safe water. We are proud to introduce #ProjectTibeb , an initiative in collaboration with Project Waterfall & @Splash. We have committed to raising £30,000 to help bring safe, clean water, sanitation, and hygiene to the Tibeb Ediget Primary School in Addis Ababa, Ethiopia. Here’s what we’re hoping to achieve by bringing clean water to the school: - Health & Hygiene: Combating water-related diseases and empowering young women with education around hygiene and menstrual health. -Community Strength: From healthier crops to increased school attendance, clean water fosters thriving communities. -Empowerment: Clean water lifts the burden on women and children, enabling education and economic opportunities. Key dates: • September 5th: Tom Greensmith and Joseph McCarthy from our team are taking on the challenge of a 125km run along The Thames from Reading to central London. • November 13th: We’re hosting a music and quiz fundraiser for over 100 guests to benefit Tibeb School. Want to help? Click the link below to donate to our JustGiving page, or try our Ethiopian blend - £1 from each Ethiopian blend sold supports Project Tibeb. #Sustainability #CleanWater #CommunitySupport #EthicalCoffee #CRUKafe #ProjectTibeb

Our journey to sustainability is constantly evolving… That is why guests can enjoy complimentary CRU Kafe capsules in everyone room, which are: 100% Organic All of their coffee is certified organic, which means produced with natural, certified fertilisers which not on my use less energy but leaves much less of a footprint on the communities that use them. 100% Fairtrade They work with Fairtrade producers and co-operatives from across the globe - and the premiums they pay go to support healthcare, infrastructure, plant nurseries and more. 100% Recyclable From the pods to their packaging, everything’s recyclable - and they are proud to be the first independent coffee company to sign up to the nationwide PODBACK Scheme. Find out what else we’re up to here: https://lnkd.in/epMSfb27 #ConsciousTravel 🌍💙 (📸: Marion Strachan)

The Hari, London

We’re proud to announce that our Organic Coffee is now available in 220 Oxfam stores across the UK. This partnership is a result of our shared values and commitment to making a positive impact. You can now find our Organic Dark Roast, Decaf, and Ristretto pods at OXFAM locations nationwide. We are excited to bring our ethically sourced, high-quality coffee to more people, supporting both our coffee-growing communities and OXFAM’s mission. Thank you for your continued support! #CRUKafe #OXFAM #EthicalCoffee #OrganicCoffee #Sustainability

Over the coming months we’re going to be hearing from some of the brands who’ve partnered with us about why they joined Podback, their experience of the scheme so far, and their thoughts on the future of coffee pod recycling in the UK. First up in our new guest blog series is Tom Greensmith , CEO at CRU Kafe , which was the first independent brand to join us all the way back in 2021. Read it here: https://lnkd.in/e_GBZ_id #Coffee #Recycling

Podback

Welcome on board to our latest partner - the wonderful CRU Kafe Cru have joined our community and will be funding an entire school in Addis Ababa, Ethiopia. With their support, Tibeb primary school will have a consistent supply of clean water and new toilets by the end of the year 💧 They have lots planned over the next few months to raise these funds - we’ll keep you updated with ways you can support!

Metric
Company Name	CRU Kafe
Symbol
MSH ID	COM:CRUKAFE
Market	PRIVATE
Sector	Consumer Goods
Industry	Food & Beverage
Country	GB
Stage	Seed
Employee Count
Website	crukafe.com
LinkedIn	cru-kafe
Founders

Metric
Market Cap
Enterprise Value
Monthly Web Traffic	1.82K
Web Traffic Growth	-0.60
Valuation
Raised Capital	1.53M

Metric
Revenue
Revenue (LTM)
Revenue (NTM)
Gross Profit
EBITDA
Operating Income
Net Income
EPS
Diluted EPS
Revenue 2022
Revenue 2023
Revenue 2024
Revenue 2025
Revenue 2026

Metric
Revenue Growth (LTM)
Revenue Growth (NTM)
Gross Profit Growth (LTM)
EBITDA Growth (LTM)
Net Income Growth (LTM)
14-Day Growth Score
28-Day Growth Score
90-Day Growth Score
365-Day Growth Score

Metric
Gross Profit Margin
Operating Profit Margin
EBITDA Margin
Net Profit Margin
Return on Equity
Return on Assets
Return on Capital Employed

CRUK

COM:CRUKAFE

CRU Kafe

Company Overview

Market Metrics

Financial Performance

Growth Metrics

Profitability Ratios

Valuation Multiples

Operational Metrics

Cash Flow Metrics

Balance Sheet Metrics

Efficiency Metrics

Metric
P/E Ratio
P/B Ratio
Revenue Multiple (LTM)
Revenue Multiple (NTM)
EBITDA Multiple (LTM)
EBITDA Multiple (NTM)
Price to Sales Ratio
EV Multiple

Metric
Days Sales Outstanding
Days Payables Outstanding
Days Inventory Outstanding
Operating Cycle
Cash Conversion Cycle
Asset Turnover

Metric
Operating Cash Flow
Free Cash Flow
Cash Flow to Debt
Operating Cash Flow/Sales
Free Cash Flow Yield

Metric
Cash & Equivalents
Accounts Receivable
Inventory
Goodwill
Debt to Capitalization
Debt to Assets
Current Ratio
Quick Ratio

Metric
Rule of 40 (LTM)
Rule of 40 (NTM)
Stock Comp to Revenue
R&D to Revenue
SG&A to Revenue