CUPRA is an automotive company that designs and manufactures high-performance vehicles, including electric and hybrid models. The company originates from Barcelona and focuses on creating sporty, innovative cars.

CUPRA

CUPRA. Born in the garage, evolved for the track, reinvented for the streets.

SPOILER ALERT 🚨
 
🔥 With the countdown of the CUPRA Cube completed, we mark the beginning of the Louis Vuitton 37th America's Cup and also bring you a foretaste of our upcoming sporty and electrified SUV, the #CUPRATerramar.
 
Our new hero of a new era pays homage to the Terramar circuit in Sitges, where we first presented our brand to the world, and features our unique CUPRA DNA with a bold and confident look.
 
➡️ Save this link and stay tuned for the World Premiere of the CUPRA Terramar on September 3rd at 12:15 PM CEST for our next unforgettable event. 👉 https://bit.ly/3MfW1gj
 
Take a first look at our latest model! 👀👇

The 37th America's Cup is about to kick off tomorrow! Are you as excited as we are? 🔥 

To get you in the mood, we’ve put together a very visual guide to grasp how the competition works, as well as other key info you’ll want to know before it starts. 
 
At the #AmericasCup, either you win or you lose. There’s no second place and no prize money. It’s all about lifting the trophy and obtaining the right to host the next edition. 💪🏼 
 
The ambition behind this event and the desire to inspire the world from #Barcelona, are a few of the many reasons why CUPRA is Global Partner. 
 
As Ignasi Prieto, #CUPRA Chief Brand Officer, puts it: “We believe that our brands are a perfect match, sharing the values of innovation, disruption and talent.” 
 
Get ready to be part of the excitement and witness history in the making! 🤘🏼

WE’RE SEARCHING FOR A CAPTAIN ⬇️👀

We’re looking for a charismatic and experienced sailor. One that can not only
navigate the most unconventional CUPRA boat, but also become a special CUPRA host for a few days.

We have launched an #InstagramContest on our official CUPRA account (@𝗰𝘂𝗽𝗿𝗮_𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹).

So, if you’re qualified with a Recreational Boat Captain License and want to
become our CUPRA captain for a few days, submit a video presentation via DM and tell us why you’d be the perfect fit for this challenge.

Are you on board? 🛥️🌊
#sailing

CUPRA is much more than a car brand: it’s an attitude, seeking to inspire and being unconventional.

🌍 This challenger attitude drives us to explore new experiences and push beyond limits, which is why becoming a global brand is one of our strongest ambitions.

🧬 To achieve this and have an impact, we infuse emotions and reflect our DNA in everything we do: from cars to events, from our CUPRA City Garages to our #CUPRA collections…

This is how we continue to inspire the world from Barcelona in the words of our #CUPRATribe: Cecilia Taieb, Global Head of Communications, Miguel Diez de la Cuesta, Head of Commercial at CUPRA Design House, alongside our partners David Duran Vives (DICOM) and Pol Gago Guilera (VAMPIRE STUDIO SL).👇🏼

IT'S A MATCH! 🔥🔊 
 
The #CUPRATavascan is a unique car, so the #CUPRA sound team set themselves the challenge of creating an audio experience as unique and special as the model. 
 
How? Through a collaboration with premium audio partner Sennheiser Mobility. Together, we've developed an immersive sound system specifically designed for the first hero of the new era, breaking with all conventions. 🤟🏼 
 
💬 José Luis Álvarez, responsible for Sound Systems Projects at CUPRA: "The CUPRA sound team has great experience achieving the best possible sound in our cars; that's why CUPRA and Sennheiser are a perfect match: we are proud to collaborate with a company known for its high-quality audio and excellence in sound engineering." 
 
💬 Sofia Checa, Immersive Audio Engineer at Sennheiser: "It's a partnership that makes sense, because both CUPRA and Sennheiser are disruptors in our fields - we’re not afraid of doing things differently." 
 
Listen to Sofia and José Luis as they discuss the CUPRA Tavascan's immersive, customisable #audio experience, with 100% CUPRA DNA. 🧬

This week, our CEO Wayne Griffiths handed over one of the first models of our #CUPRATavascan to Joan Laporta Estruch, the president of FC Barcelona. 

Our first 100% electric #SUV coupé will be his official car, emphasising our commitment to #electricmobility and underlining our role as Official Automotive and Mobility Partner of the club! ⚡️

Griffiths and Laporta met at the new Spotify Camp Nou, the club’s future stadium, where CUPRA is a key partner, with branding during matches, dedicated seats, and a VIP partner hospitality box to enjoy the best football has to offer. ⚽️

They also visited Espai Barcelona, a project where CUPRA will have a strong presence too. 🚀 #CUPRAXBarça

At #CUPRA we’re all about emotions, which is why we wanted to capture the reactions of our 6 finalists of #TheDreamMakers contest. 
 
We set up a video call with each one to give them a delightful surprise. Are you ready to see their faces light up? 😁 
 
Their expressions say it all! And it’s no wonder they were so happy, knowing that they will now be mentored by the ESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya team and J.A. Bayona himself over the coming months, before the winner is revealed at the SITGES - Festival de Cinema Fantàstic de Catalunya. 
 
May the best project win! 💪🏼

Inspired by the new #CUPRATerramar, we take a step further and join forces with De Antonio Yachts to launch the E23 Terramar. ⛵

This new yacht connects both brands’ commitment to design, performance, and sustainability. With all the iconic elements and colours featured on the CUPRA Terramar itself, this new release continues to take us beyond the #automotive sector. The boat has been presented by our CEO, Wayne Griffiths, and the De Antonio Yachts Co-founder, Marc de Antonio Altimira. It will be exhibited at CASA SEAT from 24th July to 17th August. 🛥️

Additionally, soon we’ll be unveiling a new capsule to coincide with the sponsorship of the Louis Vuitton 37th America's Cup. Both collaborations are infused with CUPRA’s bold and unconventional design, created exclusively by the #CUPRADesignHouse. ⚡️ 

Take a peek. 👀 ⬇️

At CUPRA we’re still counting down the days until the official opening #ceremony of the 37th America’s Cup, which will take place on the 22nd of August. ⛵ 

As global partners, it’ll be a unique chance to connect the passionate people of Barcelona and from all around who love this sport.

Want to know how to immerse yourself in the America’s Cup?  

We gathered Ignacio Prieto Cardona, CUPRA Chief Brand Officer, and Lesly Ryan, America's Cup Event Director, to answer these questions and explain what to expect from this edition of the #AmericasCup. 

Keep an eye out for all the activities and surprises we’ll be organising, including the #CUPRATerramar World Premiere, our booth in the Race Village and multiple activations in the Fan Zones. 🔥  

Get ready for an emotional experience! 🚀

Happy anniversary #CUPRAAustralia! 🇦🇺 🤟🏻

This week we celebrate two years since officially launching our brand there, back in 2022. 

At CUPRA we dreamed of pushing the boundaries and taking our unconventional challenger spirit to Australia, as part of our globalisation strategy. Since then, we’ve been committed to this country and are growing day by day. 

In our first two years, we have delivered over 6,000 units and opened 12 points of sales across the country, including our stunning #CUPRACityGarage in Sydney. 

And there’s more to come… especially with the recent launch of our first hero of a new era: the #CUPRATavascan. Featuring a new striking design language and sporty proportions, our all-electric SUV is set to arrive in Australia this year for local customers. 🔥

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