Daake is a brand agency specializing in corporate identity consulting, focused on unleashing brand potential.

Daake

Marketing Services

Pivot Master Class

Daake | 1,008 followers on LinkedIn. Corporate identity consultants unleashing brand potential. Located in Chicago, Omaha and Memphis. | Corporate identity consultants unleashing brand potential. Located in Chicago, Omaha, and Memphis.

Lisa Franko Healy

Senior Digital Strategist at Daake

Rob Heggen

Director of Project Management

Susan Cannella Linde

Level C Certified Brand Strategist, Brand Designer, Creative Director

Greg Daake

Brand lives in the customer’s gut. It’s an emotional connection, not some empty analysis in a PowerPoint presentation. #comicart #corporatehumor #officelife

President of the University of Nebraska system, Dr. Jeffrey P. Gold, M.D., joins us to reflect on the impact of the UNMC rebrand ten years later. Listen in at whatsorange.com ! #whatsorange #podcastguest #UNMC

Do I have to spell it out for you? The minimalism. The fricken Helvetica. And that secret weapon, the ampersand. It’s a logo that proves that you don’t need ALWAYS need a mark. #CrateandBarrel #logodesign #branding

Mountain Dew’s rebrand is a course correction. Ditching the 2009 "MTN" for the full name, they’re leaning into heritage over hype. It’s a smart pivot—reclaiming authenticity and embracing its mountain roots to resonate with today’s consumers. Lesson? When a brand loses its edge, don’t just tweak—redefine. Logo and identity by @pepsico_design. 🔥 #mountaindew #branding #marketing #rebranding

Don’t mess with it. Beyond the history and symbolism, it’s also just a great example of the elegance of simplicity. #Audi #logodesign #branding

A collection of insights and thoughts. #daakethoughts #brand #quoteoftheday

It's an iconic logo that was simplified and refined to perfection over time. There's not a thing left to do to it. #NBC #logodesign #branding

A brand's reputation is earned. It's not created overnight, in a lab, or around a boardroom table. #comicart #corporatehumor #officelife

The logo IS the name, so it would be insane to change it. It's not overdone or overthought; it's perfectly simple. #target #logodesign #branding

In a very special 50th episode, author, designer, and brand adviser Marty Neumeier joins Greg Daake to discuss the importance of prioritizing modesty over posturing. Listen in at whatsorange.com ! #whatsorange #podcast #brand

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