datafuelX provides a platform for self-service forecasting, optimization, and stewardship in advertising, focusing on consumer behavior metrics and media campaign results.

datafuelX

datafuelX | 594 followers on LinkedIn. Making Advanced Advertising Easier | datafuelX delivers the forecasting, optimization, and activation tools to enable a Convergent TV Landscape. Using our decision science models, the TV ecosystem can unify the reach of television with the precision of digital channels to bring revenue to publishers and results for advertisers.

Global President & COO @ XR | Board Member | Mentor | Disruptor

Jo Kinsella

Howard Shimmel

CEO at datafuelX

Jay Amato

Frontend Developer (Vuejs, Nuxt, Typescript) at DatafuelX

Marcelo Entraigas

Thanks for the overwhelmingly strong response to this program!

Data-Driven Linear (DDL) has been around for years but is now positioned for broader adoption. Join the team at datafuelX for a webinar on September 20th from 12-1 PM ET to explore how DDL enables buyers to find their audience, optimize yield, and achieve higher CPMs through different execution strategies. We’ll also discuss key yield opportunities and what the future holds for DDL. Don’t miss out—register below today! #Webinar #DataDrivenLinear #AdTech #TVAdvertising #datafuelX

We are thrilled to announce that Caitlin Barter has been promoted to Vice President of Partnership Success at datafuelX ! Since joining the company two years ago, Caitlin has been a cornerstone of our team. With over a decade of experience in advertising and partnerships, she brought invaluable knowledge and leadership that has shaped our client strategy from day one. Caitlin's extensive background in data-driven linear and meticulous approach to campaign management has been pivotal in developing our M3 platform. She ensures seamless campaign execution for our clients, such as TelevisaUnivision , A+E Networks , Hallmark Media , and Fox Corporation . Her ability to bridge client needs with our internal teams has strengthened our partnerships and consistently delivered exceptional results. As an unwavering advocate for client success, Caitlin has been instrumental in shaping our approach to partnerships, and we’re confident she will continue driving impactful outcomes in her new role. Please join us in congratulating Caitlin on this well-deserved promotion! We’re excited to see how her leadership will continue to elevate datafuelX to new heights. #promotion #leadership #teamgrowth #datafuelX #partnershipsuccess #clientfocus #advertising #digitalmedia

Exciting News! 🎉 Wes Chaar, Ph.D. , one of the original members of our team at datafuelX and a strategic advisor in data science, is releasing his groundbreaking book “Data Independence: Reclaiming Privacy in an Era of Evolving Tech” on Tuesday, September 24! With over 20 years of expertise in Data Strategy, AI, ML, and Mathematical Modeling, Wes unveils the hidden world of the data economy and introduces revolutionary solutions to reclaim our data rights. Available for pre-order now at your favorite booksellers. Don’t miss this essential read! 📚 #DataScience #Privacy #Innovation #AI #ML

Join us for TVOT CONNECT's Zoom session on August 22, "On Multi-Currency Measurement," featuring Howard Shimmel , Head of Strategy at datafuelX . Learn how to navigate the shift to a multi-currency ecosystem and its impact on ad buying and performance metrics. Don't miss this opportunity to gain insights from one of the industry's leading voices in strategy and data analytics.

We are thrilled to announce that our very own Spencer Lambert, VP of Product and Partnership Success at datafuelX , has been nominated as a finalist for the Cynopsis Best of the Best and Rising Stars 2024 awards! Spencer's dedication, innovative thinking, and exceptional leadership have been instrumental in driving our success. Join us in congratulating Spencer on this well-deserved recognition! 🎉👏 #Leadership #Innovation #RisingStar #datafuelX #CynopsisAwards

Join our vibrant and collaborative culture at datafuelX as a Senior Data Engineer! If you have 2-3 years of media experience and a passion for driving innovation in ad tech solutions, we’d love to hear from you!

Excited to announce that datafuelX is now powering Fox Networks’ data-driven linear (DDL) media plans! 🚀 Our M3 platform will optimize ad inventory value, delivering advanced audience targets with precision and boosting revenue. Additionally, Fox will leverage DemoPlus, a customer-centric solution within M3, to expand reach beyond DDL for a more comprehensive demo inventory. 📊 #AdTech #MediaInnovation #DataDriven

Advanced TV ad technology has experienced a remarkable transformation (and therefore datafuelX 's success), evolving from a mere mention at upfronts only a few years ago to now taking center stage alongside content at almost every presentation. This shift highlights its growing significance and impact on advanced audiences (also known as data-driven linear DDL) everywhere.

datafuelX 's Spencer Lambert and TelevisaUnivision 's Matt Weinman took the stage at the Advertising Research Foundation (ARF) AUDIENCExSCIENCE conference to deliver a compelling narrative on navigating audience measurement in our dynamic media landscape, reflecting the conference's dedication to forefront measurement issues and innovations. #AudienceMeasurement #MediaForecasting #DataPrivacy #AdResearch

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