Datassential provides data analytics and insights specifically for the food and beverage industry. The tools and services offered assist businesses in making data-driven decisions about menu innovation and market strategy.

Datassential

Research Services

Foodscape

Datassential | 22,426 followers on LinkedIn. Datassential is the leading food &amp; beverage intelligence platform influencing what&#39;s next on your plate &amp; in your glass. | Datassential is the leading food and beverage intelligence platform providing guidance on trends, competitive benchmarking, and sales intelligence. Through a suite of AI-powered solutions, an intuitive UI, and proprietary data, the food and beverage ecosystem relies on Datassential to more effectively develop, market, and sell their products. Founded in 2001, Datassential powers insights and sales intelligence for brands including Burger King, DoorDash, General Mills, Land O’ Lakes, Pepsi, Starbucks, Target, and more.

VP Customer Experience | Data Nerd | Food & Wine Lover | Presenter | Traveler | Avid Reader

Kelley Bailie Fechner, MBA

CEO of Datassential

Jim Emling

Leader in Data-Driven Metrics - Foodie - Restaurant Industry Veteran - Sports Fanatic

Stacey Floberg

Ray D'Aprile

It seems even in the breakneck pace of today’s world, marketing messages are still making their way through. Nearly two-thirds (65%) of consumers were influenced to buy a food or beverage product after seeing it in an ad within the past year, according to Datassential’s Reception to Food Advertising report, particularly Gen Z and Millennials. Snacks, packaged foods, soft drinks, energy drinks, and coffee/tea were the most compelling categories. What’s a recent food or drink ad that spurred you into action? Tell us in the comments! #coolstat #menutrends #foodtrends #beveragetrends #foodads #foodindustry

If you're going to The Culinary Institute of America 's Healthy Menus R&D Collaborative and Worlds of Flavor next week, be sure to say hello Datassential's Colleen McClellan and Shara Orem and join us for these insightful sessions: 🍴 Building Generational Health: Flavors to Savor | November 4th 11:25 am Join Colleen McClellan, Chief Customer Officer at Datassential, for an update on what consumers crave on menus. She’ll delve into top flavor profiles each demographic is seeking to help menu developers boost flavor and build crave beyond salt. 🌱 Consumer Views on Climate Friendly Menus | November 5th 8:45 am In this session, Colleen will explore the latest trends and insights into consumer perspectives on climate-friendly menus, including what diners really want when it comes to sustainability, eco-friendly food choices, and more. Learn more about the two events: HMC https://hubs.la/Q02Wx0K30 WOF https://hubs.la/Q02WxgCB0 #datassential #culinaryinstituteofamerica #healthymenus #worldsofflavor

As the temperature drops, it’s time to heat up your menu and product development with some spooktacular new trends! 👻 Join us for the next installment of our Simply Smarter series on Thursday, November 14th, where we explore the latest winter trends in food and beverages. From the highest indexing flavors, dishes, treats (no tricks!) to fresh data on LTO innovation and consumer purchase intent, we’ll dive into the must-know insights for the season. Discover what’s ahead on menus - and what consumers really want - as we transition into the colder months. Our experts will share: • Highest-indexing sweet and savory items for winter • LTO inspiration and holiday highlights • Consumer insights and purchase intent for the season • What's trending on alcoholic beverage menus, regardless of the season • And much more! Whether you’re a food and beverage manufacturer, supplier, operator, or other industry professional, this webinar promises to provide valuable knowledge to keep your offerings fresh and exciting. Register now: https://hubs.la/Q02WvcVV0 #foodtrends #beveragetrends #wintertrends #menutrends #LTOs

📢 Join our European foodservice trends and LTO webinar on Monday, 25 November 2024, at 2 pm UK Time to gain actionable insights to boost your profitability and strategic approach in Europe. We'll explore foodservice industry trends in Europe's top five markets, consumer preferences, and reveal new items that generate the highest consumer appeal. Here's what you'll discover: - European foodservice landscape dynamics and its segments - Latest consumer trends shaping the industry - Exciting new limited-time offerings - And so much more! Stay ahead in the European Foodservice scene and unlock actionable insights to boost your profits! 👉 Register now: https://hubs.la/Q02WdRwm0 #FoodandBeverage #Europe #LTOInsights

Temperatures may be dropping, but the demand for innovative new menu items is ramping up. Did you know that two-thirds (67%) of consumers associate the winter season with unique flavors, dishes, and beverages — especially limited-time offers (LTOs) from their favorite restaurants? And 62% are interested in purchasing limited-edition retail items or restaurant specials in the winter. For a little inspiration, consider high-indexing winter flavors like double chocolate, red velvet or candy cane (peppermint), or go luxe in a savory preparation with top-ranking lobster tail or rich parmesan sauce. Excited to learn more about what’s ahead in food and beverage this holiday season? Tune into the Simply Smarter webinar on Thursday, Nov. 14 at noon CT for a fun and engaging presentation of all the winter trends to come! Click below to register! https://hubs.la/Q02W7WVM0 #coolstat #wintertrends #foodtrends #beveragetrends #foodindustry

If you're going to International Foodservice Manufacturers Association - IFMA #PresidentsConference next week, say hello to the Datassential team Jack Li , Megan Lynberg , Ryan Robichaud , Paul Clarke , Caitlin Geraghty Root , Amanda Torgerson ) and join us for these awesome sessions: 🔎 The Road Ahead: Data-Driven Market Outlook for 2025 | November 3rd, 4:30pm Join Megan Lynberg from Datassential, IFMA’s preferred business intelligence partner, for a comprehensive analysis of current market conditions and a data-driven forecast for 2025 and beyond. Discover how understanding operator mindsets can keep you ahead of the competition and equip you with insights for success in the year ahead. 👥 The New American Plate: Consumer Realities Reshaping Foodservice | November 5th 8:10am The U.S. population will look quite different in the future. In this main stage session, learn from Datassential's Jack Li what the latest consumer data can tell us about what these shifts mean for the food-away-from-home industry. Learn more about the event here: https://hubs.la/Q02W3qv90 #datassential #ifmaworld #foodservice #foodindustry

We're excited to join DMA (Distribution Market Advantage, Inc.) 's Conference in NOLA next week! If you're attending, say hello to Datassential's Huy Do and Matt Jonson and don't miss our 2025 Healthcare Foodservice Forecast session. Huy, Research and Insights Manager at Datassential, will provide a data-driven look into the key factors shaping the 2025 healthcare foodservice landscape and how healthcare operators can position themselves for future success. Reach out to set up a meeting. And learn more about DMA and the event here: https://hubs.la/Q02VMlDV0 #datassential #dmadelivers #foodindustry

Are you ready to raise a glass to 2025? To ring in the debut of Datassential’s Future of Drink report, we took a look at the 10 alcoholic beverage trends to know for 2025. Check out the latest innovations, new incorporations of global flavors and some old standbys getting a makeover. These are the trends that we asked about for the first time this year, but click through to the article to see how you can get your hands on the full Future of Drink report, which reveals all beverage professionals need to know for a very successful year. https://hubs.la/Q02VLPzX0 #beveragetrends #alcohol #adultbeverage #beverage #drinktrends #beverageindustry

Will you be at PRO*ACT Summit next week? Say hello to Datassential's Megan Lynberg and Kevin Breiter and don't miss our State of the Industry/Market Outlook. Megan will share Datassential's 2025 foodservice forecast and provide a data-driven peek into the future for the industry. Reach out to set up a meeting! And learn more about the event here: https://hubs.la/Q02VvY2D0 #datassential #proactsummit #supplychain #foodindustry #produce

Datassential’s heralded Future of Drink report has arrived! Check out the top adult beverage trends for 2025 and beyond, and get a closer look at everything from hot flavor trends, to the latest in tech, sustainability, and detailed venue profiles. There are a whopping 134 trends across beer, cider, wine, cocktails, and more, plus "10 Mega Trends to Know," and 8 mini actionable mini trends that consumers are thirsty for. Click below to read more about the full report here: https://hubs.la/Q02Vjk1D0 #beveragetrends #drinktrends #beverageindustry #beer #wine #spirits #cocktails #cider

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