De Kuyper, established in 1695, is a Dutch company that produces and distributes alcoholic beverages, particularly liqueurs and spirits.

De Kuyper

Koninklijke De Kuyper is an innovative international company, active in the production and marketing of alcoholic beverages. It has a wide range of premium quality products.

Enjoy our World Class Brands
De Kuyper Royal Distillers offers a wide range of cocktail liqueurs and can be found in over 100 countries. Our almost 80 kinds of liqueur provide the many taste sensations and flavours that you find in cocktails and mixed drinks around the globe. 

Cocktails is what we do. We have been in this business since 1695, but we’re still young at heart! We would like to inspire you with golden oldies, classic cocktails and hot and trendy mixers. Start making cocktails, take your cocktails to the next level, inspire customers what to make or teach your staff to make a mean signature cocktail.

Some interesting facts
- De Kuyper is a family business.
- De Kuyper is the world’s largest producer of cocktail liqueurs.
- De Kuyper exports to more than 100 countries, with annual sales of over 50,000,000 bottles.

Koninklijke De Kuyper

A new chapter for De Kuyper Royal Distillers!

Today we welcome our new CEO, Leo Evers, to De Kuyper Royal Distillers.
Leo is a seasoned business leader with over 30 years of expertise in the FMCG industry and is excited to start in his new role: “I believe that De Kuyper has massive opportunities for the future, especially by building on 'Own the Cocktail' and by further expanding internationally.”

As we embark on this new chapter under Leo's guidance, we will continue to craft exceptional experiences and inspire cocktail enthusiasts worldwide.

Please join us in welcoming Leo Evers to the De Kuyper family. 
Cheers to a bright future filled with creativity, growth, and endless possibilities! 🍸

Thank You, Mark De Witte, for Nine Years of Visionary Leadership!

As we bid farewell to an extraordinary leader, Mark de Witte, we are grateful for his remarkable contributions to our company. After nine years as our CEO, Mark will be leaving behind a legacy of visionary leadership and unparalleled dedication.

Mark's vision to 'Own the Cocktail' has been instrumental in shaping De Kuyper's journey towards becoming a globally recognized company in the cocktail industry. His legacy of transformative leadership will continue to guide us as we move into the future.

It has been amazing to celebrate Mark’s goodbye with so many friends from all over the world and to mark this milestone together. With confidence we are looking forward to the next chapter of De Kuyper’s journey. 

Please join us in expressing heartfelt gratitude to Mark for his dedication and wishing him well-deserved, joyful times with his family.

🚀 Exciting News Alert! 🚀
We are thrilled to announce a significant milestone for our De Kuyper subsidiary “TeamProducts” as it takes on a new identity to better align with its core expertise and vision.
Effective May 1, 2024, “TeamProducts” will now be officially known as DCS Solutions (Dutch Cream & Spirits Solutions). This transformation underscores their commitment to excellence in alcoholic emulsions and spirits production while celebrating their rich Dutch heritage. 🌷
Larry Fekkes, Managing Director at DCS Solutions, shares his insight: "The new name reflects our strategic intent better, emphasizing our dedication to serving the B2B market and adapting to evolving market dynamics."
Internationally recognized for its exceptional production of spirits, creams, advocaat, and flavors, and with its own state-of-the-art facilities in Middelharnis, DCS Solutions supplies top-quality products to brands, distillers and producers worldwide.
Their BRCAA-certified production facility specializes in crafting high-quality cream for liqueurs, offering customized recipes, supply chain management, and bottling and distribution services. Plus, with options for kosher and organic formulations, we cater to diverse consumer preferences.
Join us in embracing this exciting chapter as DCS Solutions continues to redefine industry standards and deliver excellence to our valued customers worldwide. 🌍
#DCSSolutions #AlcoholicEmulsions #GlobalExpertise #DeKuyper #familybusiness

Geweldig nieuws! We maken kans op het winnen van een Foodaward met onze De Kuyper Ready to Serve Passionfruit Martini cocktail! Stem op ons product via de volgende link: https://www.foodaward.nl/.

🍸 Stem NU voor De Kuyper Ready to Serve Passionfruit Martini cocktail! 🍸

Jouw stem maakt echt een verschil, dus laten we samen voor de overwinning gaan! 🏆 Bedankt voor je steun!

#foodpersonality #foodaward #cocktails #innovatie

Aandacht voor regels voor alcoholreclame door influencers en op social media

Op 1 april zijn de nieuwe Reclamecode voor Alcoholhoudende dranken (RvA) en de nieuwe Reclamecode voor Alcoholvrije Varianten van Alcoholhoudende dranken (RvAVA) in werking getreden. De RvA en RvAVA dragen bij aan de boodschap van verantwoorde consumptie van alcohol en het voorkomen van marketing richting 18-minners, ook voor alcoholvrije varianten. Als De Kuyper steunen we de maatregelen en zullen die uiteraard naleven. 
De nieuwe RvA verandert niet veel voor ons als De Kuyper. Zo adverteren we al niet op het platform TikTok, vanwege de vele jonge gebruikers, gebruiken we geen jonge modellen en zetten ook geen influencers in die veel gevolgd worden door jongeren. Waar we voorheen gebruik maakten van de slogans ‘drink responsibly’ en ‘geen 18, geen alcohol’ zullen we vanaf nu altijd de slogan ‘NIX18’ vermelden.
Met de RvAVA is nu duidelijk gemaakt dat marketing van alcoholvrije varianten van alcoholhoudende dranken richting 18-minners niet mag. 
De Kuyper biedt met De Kuyper Zero 0% alcoholvrije cocktails voor consumenten die willen genieten van sociale momenten zonder alcohol. We zien dit echt als een alternatief voor alcoholhoudende cocktails, met dezelfde volwassen smaak en richten onze communicatie daarom ook alleen op volwassenen. Wij ondersteunen dan ook dat RvAVA nu heeft vastgelegd dat marketing van alcoholvrije varianten alleen op volwassenen gericht mag zijn. 

De volledige inhoud en wijzigen zijn te lezen via de link hieronder en de STIVA website.
 
#NIX18 #RvA #RvAVA #verantwoordalcoholgebruik #socialmedia

🍹 Exciting News: Introducing Our Ready-to-Serve Cocktail Range in the UK! 
We are thrilled to announce the launch of our De Kuyper Ready-to-Serve Cocktail range in the vibrant UK market! After an incredibly successful response in our home market, The Netherlands, we are excited to bring our premium premixed cocktails to cocktail enthusiasts across the UK: De Kuyper Espresso Martini Cocktail, De Kuyper Passionfruit Martini Cocktail, De Kuyper Piña Colada Cocktail, De Kuyper Strawberry Daiquiri Cocktail, De Kuyper Cosmopolitan Cocktail and De Kuyper Clover Club Cocktail.

At De Kuyper, we are passionate about creating exceptional cocktail experiences for every occasion, and what better way to elevate your home cocktail game than with our new six classics? From timeless favorites to innovative blends, our range offers something for every palate, ensuring perfect cocktail enjoyment without any hassle.
Cheers to unforgettable moments and effortless indulgence!

#cocktails #readytoserve #innovation

Great article by The Spirits Business, highlighting the continuous growth of liqueurs in GTR. Adding to this trend, according to our global marketing director Godelief van Erve the ready-to-serve sector is an interesting “good fit for holiday occasions”.

Interested to know more about our liqueur brands and (ready-to-serve) cocktail solutions? Come visit our De Kuyper stand at:

March 10 - 12 @ Prowein, Düsseldorf (Hall 5, E46)
April 10 -11 @ F&B@Sea, Miami (Booth 58)

Exciting news from De Kuyper Royal Distillers! 

After an extraordinary nine-year journey as our CEO, Mark J . De Witte MBA will be retiring on April 30, 2024, leaving behind a legacy of transformative leadership and strategic triumphs. We extend our heartfelt gratitude to Mark for his unwavering dedication and pivotal contributions to our growth and success.
Please join us in welcoming Leo Evers, a seasoned business leader with over 30 years of expertise in the FMCG industry across Europe and Asia. Leo steps into his new role as our CEO on May 1, 2024, ready to lead De Kuyper into an exciting new chapter.
The future looks bright, and we're thrilled to continue our journey of innovation and excellence under Leo's guidance. Cheers to new beginnings, continued success and great tasting cocktails for everyone in every occasion!

Attention to All Cocktail Enthusiasts and Business people!
 
De Kuyper Returns to BCB 2023 – 📍 Hall 20, Booth A37!
 
De Kuyper, the world’s largest premium liqueur brand and five time Liqueur producer of the Year (ISC 2018-2023), is delighted to announce our presence at this year's Bar Convent Berlin (BCB). Join us at Hall 20, Booth A37, for a remarkable experience.
Explore the world of De Kuyper liqueurs and the timeless charm of Heering. Enjoy cool and fun drinks while discussing exciting business prospects with us. 

But that's not all:
 
🍹Don't Miss Our Female International Bar Take over at: 
Bar Amo, Friedrichstrasse in Berlin Mitte.
 
Prepare for a night of style, sophistication, and sensational cocktails as we showcase talented female bartenders from around the world.
Join us at BCB 2023 and stay tuned for a memorable blend of flavors, creativity, and mixology expertise. See you there!
 
#DeKuyperBCB #BCBBerlin #barconventberlin #CocktailMagic #DeKuyper #DeKuypercocktails #Heering

We are very excited to announce our partnership with ecoSPIRITS in Benelux. This innovative low carbon and low waste distribution technology takes us a decisive step further towards achieving our sustainability goals as one of the industry’s main drivers. In collaboration with ecoSPIRITS we will make a significant difference by reducing our eco footprint and inspiring other brands and customers to join us on our sustainable journey.

ecoSPIRITS has appointed De Kuyper Royal Distillers as its Licensed Operator for Benelux. A range of De Kuyper’s spirits and liqueur brands will be available in low waste ecoTOTE™ format from January 2024. ecoSPIRITS’ circular packaging technology allows spirits and wine to be transported in bulk to local markets where they are processed into a reusable ecoTOTE format for delivery to bars. The ecoTOTE is a fully-reusable 4.5L packaging format, which replaces a standard six-bottle case of spirits, offering venues an average of 95% less physical glass and cardboard waste. ecoSPIRITS first launched its low carbon, low waste technology in 2018 in Singapore, with the aim of eliminating single use glass (and other packaging waste) in the supply chain for premium wine and spirits. The ecoSPIRITS system can now be found in restaurants, bars and hotels across the world, in 22 different countries worldwide. 

In each region where ecoSPIRITS has launched, closed loop spirits are processed and deployed from an ecoPLANT. For the launch of ecoSPIRITS Benelux, De Kuyper’s Team Products plant in Middelharnis was identified as the ideal production location for ecoPLANT No.045, because it is well regarded as a ‘best practice’ production location and is centrally located to service the Benelux region. De Kuyper’s production site in Middelharnis has recently extended its qualifications to include the BRC 9 AA audit, which is the highest level BRC qualification. The ecoPLANT provides closed loop service for a geographic area by cleaning, sanitising, refilling and sealing ecoTOTEs. 

Iain McPherson, Sales Director, EMEA, ecoSPIRITS, said: “I am thrilled that De Kuyper Royal Distillers will be the Licensed Operator for the Netherlands, Belgium and Luxembourg. De Kuyper’s reputation for high quality products is well-known and the longevity of the company is testament to its innovative approach and consistent desire to improve. De Kuyper is clearly passionate about eliminating the unnecessary carbon emissions and packaging waste associated with the wine and spirits supply chain, and it is fantastic that the company has put its trust in ecoSPIRITS’ closed loop packaging as a revolutionary technology.” 

#ecospirits #sustainability #closedloop #circulairpackaging

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