• market

  PRIVATE

• industry

  Apparel & Fashion

• website

  diesel.com

• crunchbase

  diesel

Diesel is a global fashion brand known for its innovative denim and alternative jeans. Founded in 1978 by Renzo Rosso, the company has over 5,000 points of sale worldwide, with a strong presence in the US and a history of producing over 2,000 different washes of denim. Diesel has used 'For Successful Living' as a slogan and has become a leader in advertising and fashion.