DLF Venture is a family-owned investment company that backs consumer-oriented teams and brands.

DLF Venture

DLF Venture is a family-owned consumer-focused investment company, founded in 2016 in Luxembourg, with footprints in Brussels and London.

We always like to back a team with great ambition and the right interpersonal skills. We focus on 5 skills: doer, empathic, problem solver, curious and generous.

We invest time and money in building brands around simple life-changing ideas, mainly in 3 key sectors: Food & Beverage, Health & Care and Innovative Retail.

We love passionate personalities who like undoing the existing in order to reinvent it more efficiently, without cutting corner on doing the right thing.

Honesty and integrity are the starting points: the ventures we back must have a positive impact for their consumers and rely primarily on quality, ethics and transparency to convince new consumers.

We’re thrilled to share the news that General Mills completed the acquisition of our beloved Edgard & Cooper  | B Corp today! What Koen Bostoen, Louis Chalabi and Jürgen Degrande have been able to achieve since the launch of the company in 2016 is just phenomenal, and we’re so proud of what they, and their all-star teams, have done to make you, your pets, and the planet feel good. 
 
When we joined as investors and board members in mid-2017, the company was below the €5m sales mark, and quasi-exclusively in Belgium. By never cutting corners on their promises of providing natural, healthy, and sustainable petfood, they’ve become a leading independent petfood company, reaching retail sales of over €100m across 13 markets in 2023. The team at General Mills fully understands what Edgard & Cooper  | B Corp stands for, and we’re confident Jonathan Nudi, Jessica Britton and their people will continue supporting the founders in building their brand in line with its core values.
 
To Koen Bostoen, Louis Chalabi, and Jürgen Degrande: thank you for having been such incredible partners over the years, and for everything you taught us as investors. We’re very grateful to have had the chance to be part of this adventure, and so happy for you all! Thank you Pip Brook, Giles Brook, Clément Pointillart and Etienne Legangneux for all your contributions since day one. Thank you The Craftory (Elio Leoni Sceti, Olivia Cramer, Jamie Swango, Jak Gordon Lewis, Thiago Rodrigues) for having joined the adventure in 2019, and for the continuous support and all the knowledge and expertise you brought to the teams. Finally, a big thank you to Morgan Stanley (Mae Wang, Hugh Moran, Imran Ansari) and Linklaters (An-Sofie Van Hootegem, Luka Roosen, Andreas Depoortere) for their help on this transaction, as well as to Deloitte Luxembourg (Joachim Heukmes, Kiryl Korbut) for having been a trusted partner along the way.
 
We wish Edgard & Cooper  | B Corp, and all the people who wake up every morning to make it such an incredible brand, only the very best in this new chapter, as you all absolutely deserve it!

DLFV

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