Driftrock provides an automotive marketing platform that helps generate leads and manage customer data for automotive brands.

Driftrock

Driftrock | 3,490 followers on LinkedIn. The Automotive Marketing Platform | Driftrock is the Automotive Marketing Platform which Turbo Charges your team’s ability to increase and track ROI from their marketing campaigns. Driftrock enabled +$270M of New Vehicle Sales in the last 12 months.

We help data-driven teams from BMW, Honda and Mercedes to automatically integrate lead generation campaigns and then validate customer data and convert it into trackable sales revenue, i.e. campaigns to vehicles sold.

Entrepreneur, Engineer, Helper with a focus on long term value and impact

Gi Fernando MBE

Inspire

Michael Edwards

Matt Wheeler

Digital Strategy Advisor / Digital Investor

Lee Williams

We are excited to announce that Driftrock has been selected as a finalist in not one, but two categories at the prestigious Business Car Awards 2024! 🏅 We are proud to be shortlisted for: - Best Fleet Software - Innovation in EV It is an honour to be recognized for our contributions to the fleet industry and the electric vehicle (EV) revolution. Using Driftrock, Automotive brands increased their electric vehicle (EV) lead volume by 210% and reduced their cost per lead for EV vehicles by 63%. Congratulations and all the best to the other finalists. We look forward to celebrating with you at the awards ceremony on September 19. Well done to the entire Driftrock team for your continued hard work and dedication 🤘 https://lnkd.in/eBaMUZ_r Business Car #automotive #automotivemarketing #automotiveleadgeneration #EV #awards

TikTok has recently introduced TikTok Search Ads 🚀 These ads appear at the top of the search results page when users search for specific keywords or phrases on the platform, allowing you to target users who are actively searching for trends and themes relevant to your brand. With TikTok Search Ads, you can select keywords or phrases relevant to your products or services, positioning your brand in front of users seeking precisely what you offer. This ad format brings several key benefits, including access to a highly targeted audience, increased visibility, measurable performance, and cost-effective reach. Get in touch to learn best practices and activate TikTok Lead Generation for Automotive today https://lnkd.in/ekRcFArR #tiktok #automotivemarketing #automotiveleadgeneration #automotive

Why TikTok can be a game changer for automotive brands? According to TikTok, 67% of users discovered a new automotive brand or product on their platform, and 12% actually purchased or leased a car after viewing TikTok's content. Millennials and Gen Z are turning to TikTok to check out test drive reviews, discover new vehicle models, learn about vehicle technology and features, and much more! At Driftrock, we've helped automotive brands reduce CPL by 47% and increase lead quality on TikTok by engaging users with a highly visual and interactive format with native lead gen forms. Have you tried using TikTok strategically for your brand yet? Get in touch to learn more https://lnkd.in/dPTPaaTW #tiktok #automotivemarketing #automotiveleadgeneration

Are you planning an in-person automotive event or trade show? Driftrock Forms makes capturing high-quality leads easier than ever. With Driftrock Forms, you can capture leads at your event and send them to your CRM system in real-time. The forms are mobile-optimised, fully customisable, and fast-loading, ensuring a seamless experience for your attendees. Engage with the audience across various offline experiences, such as vehicle showrooms and events. You can also track and optimise your offline experiences for quality leads and conversions with additional features such as lead validation and end-to-end tracking. Get in touch to learn more https://lnkd.in/dQhbV6ZY #automotive #automotivemarketing #automotiveleadgeneration #offline #event

📢 We've added a new source to our Automotive Lead Capture Library! Introducing Amazon Lead Gen forms in Driftrock lead capture library! Amazon has recently launched Lead Generation forms that offer a frictionless user experience with autofill options, similar to native lead generation forms. There are three types of lead generation forms available: Standard, Plug-In, and Bespoke, catering to various needs. On average, automotive brands using Amazon lead generation forms have seen a 12% uplift in test-drive leads. Get in touch to learn best practices and activate Amazon Lead Generation today https://lnkd.in/d5tdqpw5 #automotive #automotivemarketing #automotiveleadgeneration #amazon

Brilliant to present at the Meta Benelux Automotive Summit in Amsterdam yesterday. Thanks to Tom Coerts and the whole automotive team at Meta for the invitation. Performance through automation was top of the agenda. At Driftrock we're proud to help 30 OEMs across the world scale their lead generation function through automation for data management. Great to meet partners like Smartly and OMMAX presenting at the event. Clearly a huge amount of value OEMs are seeing enhancing their Meta advertising. 🚗 🚀 Excited for the next one! Zoe Hamilton Tom Coerts Koen S. Tom Oldham Jan Roos Oscar Kooij Isabelle von Fircks Christopher Mackes Torsten Noack Lisa Filgas

Lewis Ward

We're thrilled to see Hyundai, one of our valued customers, take lead generation to the next level by activating a brand new channel – Amazon Lead Generation! Hyundai's uniquely designed Amazon Brand experience is now live, providing users with an immersive and seamless experience. Users can learn more about the award-winning range of electric vehicles or even book a test drive directly without ever leaving the site. At Driftrock, we're proud to support Hyundai by ensuring all leads generated through this innovative brand space follow custom validation and routing rules. From there, the leads flow seamlessly into Hyundai's CRM, allowing for streamlined follow-up and engagement. Check out Hyundai's Amazon storefront for yourself https://lnkd.in/e8Nn_fuP #automotive #automotivemarketing #automotiveleadgeneration #amazon #hyundai #customerstories

We're thrilled to announce our partnership with heycar , one of the UK’s leading car search marketplaces 🚘🎉 The partnership allows Driftrock customers to capture high-quality, in-market leads from heycar UK websites and leverage Driftrock's platform to sync, validate, and track these leads in real-time, ultimately helping OEMs sell more vehicles and enhancing the user experience for in-market car buyers. Matt Wheeler , Managing Director of Driftrock, comments: “We are delighted to announce our partnership with heycar. By combining Driftrock technology with heycar’s in-market audiences and brilliant content, we have created a customer experience that consumers love, whilst driving ROI for automotive marketers. The results have already proven impressive, and I’m excited to see how we can innovate further.” Andy Barclay , Head of Advertising at heycar UK, added, "Our partnership with Driftrock underscores our commitment to providing a top-tier experience for both car buyers and OEMs. By integrating Driftrock's advanced lead management capabilities directly into the heycar platform, we're making it easier than ever for consumers to connect with their next vehicle and for OEMs to reach highly qualified, in-market buyers. This collaboration not only enhances the car-buying journey but also drives significant value for our partners in the automotive industry." Read the whole announcement here https://lnkd.in/driut3VX #automotive #automotivemarketing #automotiveleadgeneration #heycar #partnership

Driftrock's automotive publisher network is growing..! 💥 I'm incredibly excited to announce that Driftrock is partnering with publisher, heycar to make it easy for shoppers to connect with the brands they love ❤️ By combining Driftrock technology with heycar’s in-market car buyers and brilliant content, we've made it simple for automotive marketers to capture high-quality leads. So, how does it work? 🤘 Driftrock's native lead form technology is embedded directly on heycar publications including heycar, Honest John and Buyacar. 🤘 Car buyers can effortlessly complete enquiry forms that are instantly sent to automotive manufacturers so they can be responded to immediately. Even after just a few months, automotive brands are already seeing incredible results. A huge thanks to Andy Barclay and the heycar team. It's been great fun working with you, and I can't wait to see where the journey takes us. Drop in a comment or DM me if you'd like to know more, or check out the full announcement: https://lnkd.in/eNeMJVas #automotivemarketing #automotive

According to TikTok, 67% of TikTok users have discovered a new automotive brand or product on the platform 🚘 Our new TikTok Custom Audience Sync feature allows brands to easily reach, nurture and convert TikTok users into leads while keeping audience segments updated. Create exclusion, lookalike, and retargeting lists for targeted marketing and improve your campaign efficiency. Our automated audiences offer a safe and scalable approach, ensuring privacy and compliance. Activate this feature now to boost conversions from your TikTok Lead Gen campaigns! Get in touch to learn more https://lnkd.in/dJeFzamy #tiktok #automotivemarketing #automotiveleadgeneration #newfeature

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