Elida Beauty is focused on reviving iconic beauty brands. They aim to preserve the legacy of classic brands while embracing modern trends.

Elida Beauty

Elida Beauty | 12,150 followers on LinkedIn. Refounding iconic brands for the many. | We re-mix classic beauty brands for a new generation, making them even bigger beauty hits than they were first time around. Our remixes democratize beauty, they are for the many, not the few. Because we want everyone on the ‘beauty dance floor’ our top-quality products are great value.

Charlotte Johns

CISO at Elida Beauty

Alan Bulley

Jean-Laurent Ingles

Chief People Officer North America at Elida Beauty

Misti Davis, SPHR, SHRM-SCP

🎙️ Timotei Launches New Podcast Series🌿 Our Timotei team has made its debut in podcasting with the launch of a brand-new, original series. It’s exciting to see our brands tapping into new media and discovering creative ways to engage with more audiences. 'A Gentle Start: The Showercast' is designed to complement your morning shower routine, featuring a new celebrity guest each week to look at life behind the scenes and offer tips on how to slow down, breathe deeply, and embrace a more mindful way of living. The latest episode, 'Mind, Body, McCutcheon', went live today, Thursday, October 24th, and features Love Actually star Martine McCutcheon. Upcoming guests include Amber Rose Gil, Ashley James, and Chessie King. New episodes will be released every Thursday until November 14th and are available on all podcast platforms, streaming exclusively on Spotify! https://lnkd.in/e3WmUG7J #AGentleStart #Timotei #Beauty #Podcast #SelfCare #MindfulLiving #ElidaBeauty

The last three months have flown by! Our CEO Alfie Vivian shares some highlights from his first few months at Elida Beauty.

Last month we said farewell to our 2023/24 Year in Industry students and welcomed the new 2024/25 cohort – a group of amazing students who are an important part of the Elida Beauty infrastructure each year. As a part of the Welcome and Farewell Day, we invited eCommerce expert and entrepreneur Ayo Ogunde🦄✨ Director, Strategy & Innovation at TMP Worldwide UK to share her thoughts on early careers and her top tips for generational integration and understanding at work. Ayo has had an amazing career – she has rapidly developed her skills and gained great knowledge in some interesting roles and organisations, ensuring she always got the most out of each experience along the way. It was insightful to her thoughts on how different generations perceive working and what they are looking for within an organisation now. After her talk, Ayo acted as a judge for our departing cohort of students presenting their end of year project, Dragon’s Den style, giving the students vital insights as they kick off their careers. Thank you Ayo – we had a great time hosting you and hearing your views and we hope to see you again soon!

From a delicate eyeliner flick to a classic red lip, it can be hard to get your makeup looking perfect every time. Our new Q-tips campaign “Don’t Fuzz It Up” reveals the secret – use a Q-tip! “Don’t Fuzz It Up” aims to highlight the beauty uses of Q-tips through a bold and attention-grabbing campaign with a swish of humour, coinciding with the brand’s new look and feel flowing to stores now. So, if you’re in North America and planning your makeup look for that big event, don’t forget your Q-tips… #QStandsForQuality #DontFuzzItUp #Refounders Olga Alpeter Amy Stepanian Steve Schumacher Julia O’Connor Publicis Groupe

Our Caress team recently hit San Antonio, Texas with a fragrance-focused pop-up! Just as the Caress brand offers an immersive shower experience to #SparkYourSenses , the Caress Scent Station offered a sensorial experience with five different physical moments to bring Caress fragrances to life, including photo opportunities, samples, and a purpose tie-in. Visitors could smell the full suite of Caress products, including our new Daily Silk Bar Soap, taste ingredient-themed ice pops, see the variety of scents on offer and feel the Caress silkiness of our iconic products. We loved being in Texas and sharing Caress with San Antonians! #Refounders #CaressScentStation Well done to the team Karen Laker , Mariah Absher , Amy Stepanian and Katherine Thomas

Last Friday was a big day – we left Unilever having been part of their family since our creation and are now excited to be part of the Yellow Wood Partners family. While goodbyes are always sad, we look forward to the next stage in our #Refounders journey to take our iconic brands to the next level! This week, we welcome Alfie Vivian as the new CEO of Elida Beauty. Alfie joins us from his role as Senior Vice President and General Group Manager at Tyson Foods. Prior to Tyson, Alfie was at Unilever, with key leadership roles in different regions in food, beverages, and personal care, and spending over a decade focused on North America. With his deep personal care experience as well as a strong track record of delivering top performance through teams and people, we’re confident that Alfie will take us to new horizons, maximising value creation and driving us forward. Bring it on!

Over the last three years, we’ve been on a huge transformation journey – and have seen incredible results. The announcement of our upcoming sale to Yellow Wood Partners is a collective achievement for us all and shows how we’ve come together as a team to deliver impressive positive momentum for all our brands, creating new routes to market and building a strong company with the capabilities and people we need to go even further. Today, we’re announcing that our CEO Jean-Laurent Ingles will step down upon completion of the sale of Elida Beauty to Yellow Wood Partners, anticipated to be in early June. He will take up the role of non-executive director for Elida Beauty in the newly formed board of directors together with Yellow Wood members. Jean-Laurent has led Elida Beauty since we were founded in 2021, having previously spent over 30 years with Unilever. We’d like to thank Jean-Laurent for his vision and passion for beauty, bringing together brands and teams around the world ready to act as #Refounders to drive growth and excite new consumers. Under his dynamic leadership, we’ve built a strong global team, delivered positive turnaround in our brands – and most importantly, have had lots of fun! Thank you for everything Jean-Laurent. Bring on the next step in the Elida Beauty journey!

The US, UK, and EU TIGI Bed Head teams recently had a transatlantic connection in Paris to craft the long-term value creation projection across geographies for the brand. We have lots of exciting innovations for 2024 and beyond so watch this space!

This #internationalwomensday2024 , we want to thank all of the amazing women at Elida Beauty who work to empower women around the world – through celebrating diversity, lifting up inspirational women, and making high quality beauty accessible to all. At Elida Beauty, 60% of our employees and 50% of our managers are female, with a Leadership Team that’s 40% women. Our brands are democratising beauty through products for all skin types and hair textures at accessible prices. We’ll continue to champion building women’s confidence and self-love all year round through making high quality beauty available to the many. #IWD2024 https://lnkd.in/eAeRK2GG

Great to see our employees going over and above - this post made us very happy! This epitomises our values and what is important to us as a company!! Go Elida Beauty team!! #greatplacetowork #passionforbeauty #respectandinclusion #resultsdriven #empowerandaccountability

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