Elly Analytics provides full-funnel dashboards with advanced attribution for data analysis.

Elly Analytics

Elly Analytics is a full-funnel marketing analytics platform designed for businesses that invest heavily in digital marketing channels.

Elly helps you:

1. Move from optimization ads for leads to optimization for high-LTV customers

2. Reveal the true sources of your most valuable customers — it's not Email, Branded Search, or Direct

3. Scale top-performing channels, campaigns, and ad items

Elly is more than just a tool. It comes with a dedicated team of marketing data engineers and analysts who take care of collecting and integrating data. They make sure the data in your dashboards is top-notch. After setting up, Elly’s team continues to offer support and advice through regular check-in calls.

Elly Analytics💛

Every marketing manager wants to make confident decisions, backed by solid data. But managing siloed data to get useful insights takes a lot of skill and effort.

Elly Analytics has you covered. Our team handles all your data and reporting tasks, because let's face it, you've got better things to do than spend your days cursing at spreadsheets.

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One of the biggest problems in implementing full-funnel analytics is pulling data from the CRM system. Issues can arise at every level, from the completeness of the data to simply gaining access to it. This is especially true if you're dealing with a custom or heavily modified CRM.

At Elly Analytics, we tackle these problems in two ways:

1. Simplifying Access to CRM Data

Got a custom CRM without an API? No problem. We don’t ask you to build one. Instead, we request access to a specific database table or view with the data we need. Our team handles the heavy lifting, integrating and analyzing the data to give you actionable insights.

2. Minimizing Work for Your IT Team

To enhance CRM data with analytics IDs needed to merge different 'users' into single customer profiles, our clients only need to add one line of code to their website. This way, you won’t need to modify your CRM database or store extra data in it. It’s a simple fix that saves your IT team from additional work.

By streamlining access and reducing the workload on your side, Elly Analytics makes full-funnel analytics more accessible, even with complex CRM setups. We take care of the tough parts so you can focus on optimizing your marketing efforts and boosting ROI.

Let us handle the data challenges while you drive growth.

Recently, we created a 2-minute video about the problems Elly Analytics solves. It's perfect for those new to the concept of full-funnel analytics or who are completely outside the marketing world. We'd love to hear your thoughts on it!

Understanding the true performance of marketing efforts is more complex than it seems. For those outside the marketing world, it might appear straightforward: stop campaigns that don't work and scale what does. But what does "working" really mean? What metrics define success?

-- Is it the number of leads generated and their cost? But what if those leads don't convert into customers?

-- Is it the revenue from campaigns? But what if that revenue comes from existing customers?

-- Is it the number of new customers acquired and the CAC metric? But what if those customers have a low LTV, buying a cheap product once and never returning?

In most cases, success in marketing campaigns should be evaluated using business metrics. However, the key question is whether your analytics is sophisticated enough to provide reliable data on these metrics in your dashboards and reports. Can you trust the numbers you're seeing?

At Elly Analytics, we put in a lot of effort for each client to build a robust foundation for decision-making. We focus on what data can be collected, how to clean it, and how to stitch it together to give you a clear picture of what is working and what is not. And you can have all the metrics you need, from new leads to lifetime contribution margin forecasts.

Want to get dashboards like this for your marketing team? Let us know.

I think a better illustration for "walled gardens" of big ad platforms is isolated islands, each pretending they're the only piece of land around. But savvy marketers know better. Relying on just one source for customers isn't enough. That's why successful marketing managers use multiple ad platforms and marketing automation tools to guide customers from the initial consideration stage all the way to making a purchase.

But here's the challenge: measuring the performance of these campaigns across different platforms can be a nightmare. Each platform has its own metrics and reporting systems, making it hard to get a clear picture of your overall performance.

This is where Elly Analytics💛 comes in. Our tool uses your first-party data to bring together the different pieces of your customer's journey. From the first ad click to signing up for a newsletter, webinar, or demo, making the first order, and even repeat purchases, Elly Analytics stitches together all these touchpoints into single customer profiles.

With Elly Analytics💛, you get a unified view of your marketing efforts, making it easier to measure performance and make better business decisions backed by reliable data.

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One of the biggest eye-openers for many marketing managers when they start using full-funnel analytics is realizing that fewer leads can actually lead to higher revenue.

Even more surprising, having fewer new customers can still increase your overall contribution margin. How is this possible?

It's simple: not all leads are valuable, and not every customer spends the same amount.

When your lead generation team grasps this, they understand that it's not about getting any leads — it's about getting leads that turn into high-LTV customers.

The next step is figuring out how to attract these valuable leads. This involves analyzing data down to the campaigns, individual ads, and even the wording in those ads to see which targeting and messages attract the right people.

With this approach, your entire marketing and sales teams can align their efforts and focus on the same KPIs. This unity transforms them from separate parts of the process into a cohesive, effective team.

Full-funnel analytics doesn’t just improve your metrics; it changes the way your teams work together for better results.

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Elly Analytics