Epsilon provides data-driven marketing solutions and technologies for customer engagement and database management.

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Publicis Groupe

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. 

We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. 

Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com.

Follow us on Twitter: @EpsilonMktg | Facebook: @EpsilonMarketing | Instagram: @epsilonmarketing

Ever wondered what powers the #1 consumer database in the U.S.? Dive into the decades-long journey of database-building magic. Swipe through to see the full story ⬇️

A #CDP should be able to help you shine a light on dark spots in your customer data and journey orchestration. 

Some of these areas can be quite dark, while others are only a little dim. Either way, getting the right CDP that is built not only for today’s needs, but your future ones as well, is critical to having a holistic view of your customers over time. 

Learn more about how your CDP should be able to help you see your customers a little more clearly: https://bit.ly/3Wwe4p4

Great to see our very own Rachel Cascisa featured on Digiday's podcast! She's sharing the latest on Google's news that they *maybe aren't* getting rid of third-party cookies after all, and how to ensure you're prepared (no matter what happens next) by focusing on a strong first-party data strategy.

How do consumers perceive personalization within the owned-channel communications they receive from brands (both email and text/SMS), and what are their preferences? We surveyed a group of U.S. consumers to find out.

Download our research report for key findings, insights and analysis, and recommendations to consider before you next hit "send." https://bit.ly/4fuoYT9

The top concern parents have for back-to-school shopping? Price. 💰

Due to inflation and rising costs, parents are looking for a deal now more than ever—and free shipping alone won’t cut it. Learn more about what parents expect to buy for their kids, where they’re shopping and more in our latest report: https://bit.ly/4d8AUsg

Let's play spot the difference! For retail media that really works, advertisers need the most complete view of each unique shopper. See what you'll know about shoppers when you work with Epsilon. Our truly unified solution answers the where, when, what and how that builds real connections with real people. 

See how we bring it all together: https://bit.ly/3TzJpFg

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