EquiBrand is a marketing consulting firm that provides services in brand strategy, marketing strategy, digital marketing, and innovation. The firm assists clients in developing marketing strategies, brand positioning, and growth opportunities, among other services.

EquiBrand Consulting

EquiBrand

Business Consulting and Services

Upstream Marketing Book

EquiBrand Consulting | 392 followers on LinkedIn. Unlock growth through Upstream Marketing and the combined principles of insight, identity, and innovation. | EquiBrand consulting focuses on creating successful brand strategies for our clients allowing them to optimally position their brand through strategic marketing services and actionable brand planning

Equibrand&#39;s experienced team of brand strategy and strategic management professionals are committed to driving profitable growth and implementing real world solutions for our clients

Executive Brand and Marketing Strategy Leader | Thought Partner | Chief of Staff | Activator | CPG, B2C, B2B | Moderator and Facilitator

Christine Mullins Rei

Upstream Marketing, Author | EquiBrand Consulting, Managing Partner

Tim Koelzer

. at EquiBrand Consulting

Market Research Consultant/Customer Insights Driven

Becky Charles

💡 Is Your Buying Process Customer-Friendly? 💡 In today’s competitive market, simplifying the buying experience is more important than ever! Are you making it easy for customers to purchase from you? When you align your brand touchpoints with the customer decision-making process, you create a seamless journey that encourages conversions and fosters loyalty. Consider These Key Focus Areas: ✔ Clarity: Ensure that your messaging is clear and straightforward, guiding customers effortlessly through their choices. ✔ Accessibility: Make your products and services easy to find and purchase, whether online or in-store. ✔ Engagement: Utilize interactive touchpoints like chatbots or personalized recommendations to keep customers engaged and informed. By prioritizing a customer-friendly buying process, you not only enhance the overall experience but also build lasting relationships that drive growth. Want to dive deeper? Download Chapter 5 of our book Upstream Marketing for FREE and learn how to design and align value propositions that resonate with your audience. Download now: https://ow.ly/2tAp50TNBbG #CustomerExperience #BrandAlignment #SalesStrategy #CustomerJourney #EquiBrandConsulting #UpstreamMarketing

Newsflash! Consumers don’t care about bulleted lists with specs and every little detail - even if you think they do. In today's competitive market, it's not enough to simply list the attributes and features of your products. Instead, customers want to know the real value and benefits that your products bring to them. What do they gain? What problem does it solve? How will they benefit? Answer these questions and you’ll gain an edge over your competition. See more in this article: https://ow.ly/Vq6M50QtZsa #CompetitiveMarket #ProductValue #CustomerNeeds #MarketingTips #BusinessSuccess

How can you best determine where to focus business growth in an ever-evolving market where rapid change is the norm? It’s wise to consider 3 levels of strategic decision making and corresponding frameworks. 👉 Level 1 involves whether to pursue “closer in” or “further out” opportunities… 👉 Level 2 uses traditional market segmentation methods to group customers. 👉 And then…there’s Level 3, the domain of upstream marketing. By drawing on a proprietary customer demand framework, it directs where to focus precisely: which customers, needs, and offerings. In this way, it offers benefits above and beyond the previous two levels. https://ow.ly/tq1J50TYjNs #EquibrandConsulting #BusinessStrategy #BusinessGrowth #UpstreamMarketing #Success

Are you ready to transform the way you think about branding? In Chapter 5 of Upstream Marketing, you’ll learn how leading companies create powerful brands by focusing on upstream strategies rather than relying on traditional advertising. What You’ll Discover: 👉 The Essence of Upstream Marketing: Understand how building a brand is not just about clever ads or catchy taglines. It’s about aligning every aspect of your business with your brand values and customer expectations. 👉 Customer-Centric Strategies: Dive into actionable insights on how to shape your brand identity based on real customer experiences, ensuring that your brand resonates authentically with your audience. 👉 Long-Term Success: Learn why investing in brand development—through employee training, customer experience, and overall company culture—yields greater long-term success than short-term marketing tactics. Don't miss this chance to elevate your brand strategy! Download your FREE copy of Chapter 5 here: https://ow.ly/qYmb50TNAKL #BrandBuilding #UpstreamMarketing #FreeDownload #BusinessGrowth #CustomerExperience #UpstreamMarketing #EquiBrand

It’s important to distinguish the upstream marketing principle of identity as separate from corporate identity, which is a business term associated with a company’s logo or style guide. Most companies have a logo and a distinct look and feel, but many lack a strong identity. The substance of a brand, like a person’s character, is beneath the surface. Leading companies succeed by obtaining: - deep customer insight - strategically placing bets on portfolio opportunities - establishing and communicating a winning identity - value proposition - and positioning The strongest brand identities are built upstream. Let’s dive in. Interested in Upstream Marketing? Get the book here: https://ow.ly/3o5k50TNAyg #growthstrategy , #marketingstrategy #managementconsulting #upstreammarketing #marketingbooks #equibrandconsulting

In these times, do you think there is anything we can all agree on? There just might be…it’s that you never know what’s coming next. How true this is in business right now. So many business owners are struggling with growth. Taking an “it’s always been done this way” marketing approach just won’t cut it anymore. If you’re ready for a change (and some accelerated growth, finally), take a few minutes to check out a real-life case study I’m sharing that details how we helped one company with their own growth challenges. Read the full article (& access a free chapter of my book on Upstream Marketing)… https://ow.ly/chsb50Ql4Lm #EquiBrandConsulting #UpstreamMarketing #GrowthMarketing #GrowthStrategy #MarketingSolutions #Marketing

How can you best determine where to focus business growth in an ever-evolving market where rapid change is the norm? It’s wise to consider 3 levels of strategic decision making and corresponding frameworks. Level 1 involves whether to pursue “closer in” or “further out” opportunities… Level 2 uses traditional market segmentation methods to group customers. And then…there’s Level 3, the domain of upstream marketing. By drawing on a proprietary customer demand framework, it directs where to focus precisely—which customers, needs, and offerings. In this way, it offers benefits above and beyond the previous two levels. Curious to see how this applies to your brand? Read more below (and download a free chapter of our bestseller, Upstream Marketing)...

We specialize in comprehensive healthcare market research that empowers healthcare providers, pharmaceutical companies, and medical device manufacturers to thrive in a complex industry. What We Offer: ✔ Tailored strategies developed in collaboration with leading market research firms ✔ Actionable insights that drive growth and strengthen your market position ✔ Proven methodologies to ensure data-driven decisions Whether you need healthcare market research solutions or a trusted partner for impactful projects, our team is here to help you navigate the dynamic healthcare landscape. Our healthcare marketing consultants combine deep industry expertise with consumer marketing insights to address the unique dynamics of your business, ensuring competitive growth. Learn more: https://ow.ly/o4W950TNA01 #HealthcareMarketResearch #EquiBrand #DataDriven #HealthcareGrowth #MarketInsights #EquiBrandConsulting #BioBrand

🎬 Why Fantas & Beetlejuice Might Be the Future of Movie Marketing 🌟 Explore this intriguing Fast Company article on how brands like Fantas and Beetlejuice are redefining movie marketing. Discover innovative strategies that blend nostalgia with cutting-edge marketing techniques to captivate audiences and drive engagement. Stay ahead of the curve and see how these creative approaches could shape the future of marketing in the entertainment industry. 🔍 Read the Full Article Here: https://lnkd.in/em26j3Qv #MovieMarketing #Innovation #BrandStrategy #EntertainmentIndustry #FastCompany #EquiBrandConsulting

How to Get Fit for Innovation and AI Product-Market Fit Check out this insightful Forbes article by David Henkin on achieving product-market fit in the age of innovation and AI. Discover key strategies to align your product with market needs and ensure your innovation stands out. From adapting to market trends to leveraging AI effectively, this article offers valuable insights for staying ahead in a rapidly evolving landscape. Read the Full Article Here: https://ow.ly/3vHa50Tpzjb #Innovation #AI #ProductMarketFit #BusinessStrategy #Forbes #EquiBrandConsulting

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