Famous Campaigns is an independent blog that focuses on PR and marketing stunts and campaigns.

Famous Campaigns

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.

Ron Wayne

Steve Jobs

Steve Wozniak

Apple Inc.

Audi AG is a German automotive manufacturer of luxury vehicles known for sporty vehicles, high build quality, and progressive design.

August Horch

Audi AG

BMW is a German automobile manufacturer that produces luxury vehicles and motorcycles. The company was founded in 1916 and is headquartered in Munich, Bavaria.

Famous Campaigns | 484,420 followers on LinkedIn. Marketing fanzine. Celebrating creative brand comms from around the globe. Edited by James Herring, | Marketing fanzine. The best creative brand work, marketing, advertising and PR from around the globe.

Edited by James Herring, co-founder and creative at Taylor Herring (for tips &amp; collabs  ⮕ news@famouscampaigns.com)

Subscribe to the round-up ⮕ famouscampaigns.substack.com

Website ⮕ famouscampaigns.com

Founder | CEO | Creative at Taylor Herring & St Marks Studios ✪ Edit Famous Campaigns

James Herring

Account Manager at Taylor Herring & Content Writer at Famous Campaigns

Shadia Muse

Junior Account Executive at Taylor Herring

Ella Horncastle

Healthcare at PR Examples

Niranjan Laha

'Small but tough' - VW Polo 💡DDB London | 📷 Paul Murphy 2004

🏆 AD of the day A stand-out spot from Shelter delivers a poignant message about homelessness during the festive season. A beautifully crafted and heart-breaking narrative highlights the lengths parents will go to protect kids from the harsh reality of everyday living. 💡 Shelter | Don't Panic London | Certified B Corp

🏆 AD of the day Hoyte van Hoytema the acclaimed cinematographer behind Oppenheimer, Interstellar and Dunkirk has lent his visionary talent to a stunning commercial for Volvo. The touching ad was first aired in Sept but has now resurfaced on socials amidst chatter around the divisive Jaguar rebrand. As one reviewer commented “I just willingly sat through a nearly four-minute commercial and felt perfectly fine with it. Somebody deserves a promotion.' 💡 Volvo Cars | Stendahls

🏆 AD of the day Ahead of Black Friday... Amazon have hired 'serious actor' Adam Driver for a series dramatic readings of absurd (yet entirely genuine) product reviews. Like a banana slicer that, according to one couple, rescued their marriage. 💡 Amazon | Claudine Cheever | Jo Shoesmith | Walter Frye | Thomas Pettus

Nike unveil stunning new campaign to celebrate career of tennis legend Rafael Nadal ahead of the athlete's retirement 💡 Nike | Wieden+Kennedy London

🏆 AD of the day In an inspired move O2 has created an AI grandma that will trap scammers into meandering conversations to waste as much of their time as possible. 💡 O2 (Telefónica UK) | VCCP \ David Masterman , Ben Hopkins , Morten Legarth Story by James Herring > https://lnkd.in/e2CQ7pXj #marketing

Tesco's gingerbread world is brought to life for commuters at Victoria Station - including a special-edition, gingerbread-scented Metro. 🎄The activation is at the centre of the social strategy to support ‘Helping Feed Your Christmas Spirit’, the supermarket's Christmas campaign, 🎄Custom-baked props include a life-size gingerbread laptop and wearable gingerbread safety helmets. Actors blend in seamlessly with other commuters – right up until the moment they tuck into a gingerbread tie or pair of headphones. 💡 Tesco | BBH London h/t Ieva Paulina , Camila Gurgel , Karen Martin , Murray Bisschop

Turning snowfall into cheeky ads for holidays in warmer climes 💡On The Beach | 2018 h/t Steven Lownes , Aron Sidhu , Graham Cheal

💡 AD of the day JD Sports' Christmas ad captures the joy of blended family life in a doc-style film featuring regular people alongside stars like Maya Jama and Trent Alexander-Arnold. Directed by Elliot Power and Samaneh Aminzadeh, it builds on last year’s Bag For Life spot, offering an authentic portrayal of modern British families celebrating their unique Christmas rituals together. 💡 JD Sports Fashion | Uncommon Creative Studio | Quba Tuakli | Nils Leonard | Benny Everitt | Shaun Savage

Metric
Company Name	Famous Campaigns	Apple Inc.	Audi AG	BMW
Symbol		AAPL
MSH ID	COM:FAMOUSCAMPAIGNS	COM:APPLE	COM:AUDI	COM:BMW
Market	PRIVATE	STOCKS	PRIVATE	PRIVATE
Sector	Commercial & Professional Services	Technology	Consumer Goods	Consumer Goods
Industry	Media & Entertainment	Consumer Electronics	Automotive	Automotive
Country	GB	US		DE
Stage				Venture Round
Employee Count		150K	10.00K
Website	famouscampaigns.com	apple.com	audi.com	bmw.com
LinkedIn	famouscampaigns	apple
Founders

Metric
Market Cap		3.57T
Enterprise Value
Monthly Web Traffic	162	863.88M
Web Traffic Growth	-0.84	0.17
Valuation
Raised Capital

Metric
Revenue		391.04B
Revenue (LTM)
Revenue (NTM)
Gross Profit		180.68B
EBITDA		134.66B
Operating Income		123.22B
Net Income		93.74B
EPS		6.11
Diluted EPS		6.08
Revenue 2022
Revenue 2023
Revenue 2024
Revenue 2025
Revenue 2026

Metric
Revenue Growth (LTM)
Revenue Growth (NTM)
Gross Profit Growth (LTM)
EBITDA Growth (LTM)
Net Income Growth (LTM)
14-Day Growth Score
28-Day Growth Score
90-Day Growth Score
365-Day Growth Score

Metric
Gross Profit Margin		0.46
Operating Profit Margin		0.31
EBITDA Margin		0.34
Net Profit Margin		0.26
Return on Equity		1.56
Return on Assets		0.31
Return on Capital Employed		0.60

FAMO

COM:FAMOUSCAMPAIGNS

Famous Campaigns

Company Overview

Market Metrics

Financial Performance

Growth Metrics

Profitability Ratios

Valuation Multiples

Operational Metrics

Cash Flow Metrics

Balance Sheet Metrics

Efficiency Metrics

Metric
P/E Ratio		28.89
P/B Ratio		39.34
Revenue Multiple (LTM)
Revenue Multiple (NTM)
EBITDA Multiple (LTM)
EBITDA Multiple (NTM)
Price to Sales Ratio		9.44
EV Multiple		27.24

Metric
Days Sales Outstanding		21.95
Days Payables Outstanding		100.09
Days Inventory Outstanding		11.21
Operating Cycle		58.62
Cash Conversion Cycle		-30.11
Asset Turnover		1.16

Metric
Operating Cash Flow		118.25B
Free Cash Flow		118.25B
Cash Flow to Debt		1.12
Operating Cash Flow/Sales		0.30
Free Cash Flow Yield		0.04

Metric
Cash & Equivalents		29.94B
Accounts Receivable		-3.79B
Inventory		7.29B
Goodwill
Debt to Capitalization		0.60
Debt to Assets		0.27
Current Ratio		1.07
Quick Ratio		0.99

Metric
Rule of 40 (LTM)
Rule of 40 (NTM)
Stock Comp to Revenue		0.03
R&D to Revenue		0.08
SG&A to Revenue