FatTail provides advertising technology that offers the efficiency and scale of programmatic advertising with the transparency and control of direct advertising. The platform, AdBook+, is utilized by over 10,000 publishers and their advertisers.

FatTail, Inc.

FatTail

FatTail, Inc. | 4,217 followers on LinkedIn. Revenue Management is Our Business | FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge.

At the heart of our business is a highly flexible advertising management platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software products are readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably.

Ray Adamson

Barry Witkow

Chief Information Officer at FatTail, Inc.

Mark Kramer

Sr. Solutions Engineer at FatTail, Inc.

Casey Rode

The election is three months away, and that’s primetime for publishers to capture critical political ad dollars. But there’s a big obstacle. That money, like all digital ad dollars, might just flow to Google and Meta if publishers don’t make it easy for advertisers to discover their inventory. That’s why FatTail is releasing a new political deals marketplace: to help publishers claim their share of the political ad pie while enabling political campaigns to secure guaranteed premium inventory that often runs out in election cycles. The American City Business Journals, Golf Magazine, Bisnow, Essence, Audiomack, Legacy .com, LoveToKnowMedia and OAO, an ad operations and tech firm that has managed ad operations for publishers for 20 years, have agreed to offer their inventory to advertisers through FatTail’s direct deals marketplace. If you’re a publisher who wants to join these other premium pubs in offering your inventory on the marketplace, reach out. Ditto if you’re an advertiser who wants brand-safe inventory from premium publishers! Link in comments 👇

TTD released their list of 100 premium pubs. But no one DSP should define premium. Publishers should. AdExchanger just published a byline by FatTail CEO Doug Huntington explaining why. Check it out: https://lnkd.in/eAiw2ApU

What can publishers unlock when they automate their direct advertising business? 1. Dramatically reduce the number of steps in the asset management process. 2. Drive time savings so your team can prioritize customer relationships. 3. Handle more line-items and creative volume. 4. Reduce friction in the buying process. 5. Scale creative collection and billing. In the past, unlocking new features meant having to make a 1:1 OMS replacement. But with the latest advancements in AI and automation, publishers can layer on automated direct capabilities without having to write a single line of code. To learn more about how you can add automated creative collection and capabilities like automated invoicing and billing into your OMS, check out our latest blog: https://lnkd.in/ehw26nAt

When publishers consider automating direct advertising, it usually leads to dread around the time and money that go into a full OMS switch. It doesn’t have to be this way. Thanks to advancements in AI and robotic process automation, publishers can layer new capabilities such as automated creative management on top of their existing systems. To learn more, check out our latest blog. https://lnkd.in/ehw26nAt

Rev Ops folks: the survey results are in! We asked publishers which repetitive tasks they’d like to eliminate and what they would like to have more time to do. Do you want to see what your peers want to automate — and how they’d spend the time saved? Sign up for our short March 22 webinar (link below), where we’ll share exclusive research on: - The tasks ad ops pros most want to automate - The higher-level tasks they’re using automation to tackle - How publishers are automating direct deals - How much business they have to turn down each month due to operational concerns Can’t make it? No worries: if you sign up, we’ll send you a pdf of the results and a link to the webinar recording. https://lnkd.in/ewU2pfqS

The digital advertising industry is focused on the end of third-party cookies on Chrome. But there's a broader development publishers should be thinking about: The arrival of the AI-enabled advertising easy button. Google and Meta are using AI to make buying ads on their platforms easier than ever before. To keep up, independent publishers need to make it easier to buy from them, too. FatTail CEO Doug Huntington published a byline in AdMonsters today on how publishers can do just that. Check it out in the comments.

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