Finaloop reconciles all financials in real-time, providing ecommerce and DTC brands flawless books, optimized tax returns, and actionable insights 24/7 with 100% accuracy. We replace your accounting software, your integrations, your bookkeeper and tax CPA, so you stop wasting your precious time and money, make smarter decisions and handle taxes on time. Grow your business, make more money and beat your competition with flawless financials and actionable real-time business data.

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Adi Ben Mayor

Aviad Harell

Danny Grander

Danny Leshem

Ofir Ehrlich

Ophir Reshef

Roi Tiger

Tomer Bar Zeev

Yoav Amit

Yoav Naveh

Accel

Aleph

Finaloop

Around 90%+ of all ecommerce stores fail according to Shopify. Here are the Top 5 financial mistakes newer brands make and how to avoid them:

1. Not setting up accurate accrual accounting

This might be the single most common mistake newer brands make. They have no idea what their true unit economics is on a SKU, channel, or company basis. If you don't know what's profitable and what isn't, you can't make informed decisions. Hire a bookkeeper or use a tool like Finaloop to get your financials in order. 

2. Not optimizing your financial stack

Your financial stack can be thought of as your credit cards, bank accounts, and lines of credit. If you're not optimizing your usage of all three of these you're leaving real money on the table. You want to use your credit cards to max out cash back, points earned, and payback period. For bank accounts, you want the highest APR, lowest fees and max FDIC insurance. For lines of credit, you want to have access to the most flexible credit terms at the lowest rates to help boost your cash conversion cycle. For credit cards consider American Express Plum, Amex Gold, Parker, Capital One Spark Plus, or Ampla. For banking consider Mercury, Novo, or Ampla. For Lines of Credit Ampla's Growth Line of Credit is a no brainer. 

3. Not negotiating your vendor terms

This is one of the most powerful levers you can pull to increase your cash flow and reduce your cash conversion cycle. Brands should periodically negotiate better and better terms. You can even try to negotiate paying 3-5% higher prices in exchange for an additional 30-60+ days. Doing this in tandem with paying suppliers with a 60-90 day credit card via Melio is one of the biggest hacks to improving your cash conversion cycle. 

4. Not building a weekly cash flow forecast

Not forecasting your future cash inflows and outflows is like a scuba diver going deep underwater without knowing how much oxygen they have in the tank. Cash flow, like oxygen, breathes life into your business. Setup a simple weekly forecast in excel estimating cash inflows and outflows and use it to drive decisions around inventory purchasing, advertising, and drawing on your lines of credit.

5. Not having an emergency fund

You never know when a product will get delisted, when someone will decide to sue you, or when China will release a bioweapon causing the entire global supply chain to break down. You should aim to have 3-6 months of fixed expenses in cash for when emergency strikes. Remember the #1 rule of business: don't run out of cash. 

Avoiding these 5 common financial mistakes is key for newer brands looking to scale.

If you're seeking expert financial guidance as you scale your brand, shoot me a DM!

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#cpgbrands #dtcbrands #ecommercetips #fractionalcfo

📊 Why you need tech to optimize your finances 

DTC brands are leaving old-school accounting in the dust. Embrace real-time data for financial excellence

#finaloop #bookkeeping

🤑 Cash Is King 

Balancing cashflow & inventory is key. Ensure you have the cash to fuel your business growth

#finaloop #bookkeeping #ecommerce #Cashflowmanagement

🔧 How Finaloop Provides the Best Tools for Your Financial Ops

With just one app you can automate your accounting system, bring information from your other financial apps, and take over all the manual bookkeeping. 

But don't take our word for it; try Finaloop FREE for 14 days (No credit card details required).
https://lnkd.in/djN_KRqn

#finaloop #bookkeeping #finance

🔢 3 Ways A Fractional CFO Can Help You Grow 

Lio's top 3 reasons why your business needs a fraction CFO are Efficiency, Financial operations and Future Planning.

What other ways do you think a Fractional CFO can help you grow?

#CFO #finance #finaloop #ecommerce #Shopify #DTC

🤦 The Most Crucial Accounting Mistake

Lio thinks it's terrible for D2C brands to outsource their financial function to a third party.

So, what do you think? Should founders have to learn finance or is outsourcing not really a big deal?

#DTC #finance #accounting #finaloop #ecommerce #Shopify

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Nitsan Peled

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Kevin Loo

Sales and Support

Robin Marks

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Chen Saranga

Yaron Revah

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United States Companies With Less Than $1B in Revenue (Top 10K)

East Coast Companies With Less Than $50M in Revenue (Top 10K)

Companies With Less Than $500M in Revenue (Top 10K)

Northeastern US Companies With More Than 10 Employees (Top 10K)

Finaloop provides AI-driven e-commerce accounting services, reconciling financial data in real time. It is a technology company that provides automated, end-to-end accounting services to simplify financial management for online sellers.

Lightspeed Venture Partners

Series A - Finaloop

Seed Round - Finaloop

Pre Seed Round - Finaloop

Brooklyn

New York

United States

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Finaloop Raises $35M in Series A Funding

From sperm freezing to accounting tools, Finaloop scores $35M to solve e-commerce retailers' bookkeeping headaches

Finaloop Secures $35 Million in Series A Investment Led by Lightspeed Venture Partners

AI-powered e-commerce accounting startup Finaloop raises $35M

Finaloop raises $35 million Series A for e-commerce accounting platform

Real-time accounting innovator Finaloop raises $35m from top investors

Finaloop offers automated bookkeeping and accounting services tailored for e-commerce businesses, integrating with digital platforms for real-time financial data management.

Finaloop provides tax services including preparation of federal and state tax returns, leveraging e-commerce expertise to optimize tax deductions.

Access to real-time financial reports including profit and loss statements, balance sheets, and cash flow statements, enabling informed business decisions.

Features inventory management capabilities, tracking cost of goods sold (COGS) and providing insights for optimal stock levels.

Automates sales tax calculation and compliance, addressing the complexities of e-commerce transactions across different jurisdictions.

Seamlessly integrates with major e-commerce platforms and payment processors like Shopify, Amazon, and PayPal for streamlined financial data synchronization.

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Finaloop is a technology company that specializes in providing automated financial operations solutions. Their platform leverages AI to streamline and optimize the financial close, consolidation, and reporting processes for midsize to large enterprises.

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