FirstCry is an Indian e-commerce company focused on baby products retailing. The company offers a wide range of baby and kids products from over 6,000 brands, including diapering, toys, clothes, accessories, and more. It caters to the needs of buyers from before the child is born up to their early teens. FirstCry has both an online platform and physical stores across India.

Amitava Saha

Prashant Jadhav

Supam Maheshwari

Sanskriti Hattimattur

FirstCry

Pappytech Solutions Pvt Ltd provides e-commerce solutions aimed at empowering and redefining Indian e-commerce businesses, focusing on international retail.

Pappytech Solutions Pvt Ltd

Club Factory is an online shopping platform that offers a variety of products at competitive prices, along with daily deals and discounts.

Metric
Company Name	FirstCry	Pappytech Solutions Pvt Ltd	Club Factory
Symbol
MSH ID	COM:FIRSTCRY	COM:PAPPYTECH	WEBSITE:CLUBFACTORY
Market	PRIVATE	PRIVATE	PRIVATE
Sector	Consumer Goods	Commercial & Professional Services	Consumer Services
Industry	E-commerce	E-commerce	Retail
Country		IN	IN
Stage			Series D
Employee Count	1.00K
Website	firstcry.com	pappytech.com	clubfactory.website
LinkedIn		pappytech-solutions-pvt-ltd	club-factory-1
Founders

Metric
Market Cap
Enterprise Value
Monthly Web Traffic	8.08M	6.72K
Web Traffic Growth	-0.01	1.75
Valuation
Raised Capital	52.34M	100M

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Revenue (LTM)
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Revenue 2026

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Net Income Growth (LTM)
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Metric
Gross Profit Margin
Operating Profit Margin
EBITDA Margin
Net Profit Margin
Return on Equity
Return on Assets
Return on Capital Employed

FIRS

COM:FIRSTCRY

FirstCry

Company Overview

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Growth Metrics

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Operational Metrics

Cash Flow Metrics

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Efficiency Metrics

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EV Multiple

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Rule of 40 (LTM)
Rule of 40 (NTM)
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SG&A to Revenue