FirsTime Design Limited, through its subsidiaries, designs, imports, and distributes home goods and other sleep environment products in the United States. It provides clocks, headboards, tables, lamps, armoires, and folding beds. It sells its products through various retailers, as well as through a network of e-commerce channels. The company was formerly known as The Middleton Doll Company. FirsTime Design Limited was founded in 1980 and is based in Pewaukee, Wisconsin.

FirsTime Design Limited

FirsTime & Co. is an American designer of home furnishings founded in 1990. FirsTime & Co. offers a broad product line that unites today’s décor trends with design ingenuity and exceptional quality. Our products are developed in our design studio by our team here in the US. We are passionate about creating desire through a thoughtful approach to design based on industry knowledge and market awareness. We have global operations in China, India, Vietnam, Taiwan, Egypt and Italy to accommodate high volume manufacturing support. These long-standing partnerships allow us to provide innovative products crafted with advanced production capabilities and attention to detail. Since becoming a trusted partner for the leading names in e-commerce, it’s clear that our customers continue to choose us for our dedication to service and style.Our market-changing design, superior quality craftsmanship, and world-class service are truly the best in the industry. FirsTime & Co. has an authentic approach and team-based culture which inspires loyal and enduring customer relationships.

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