Flywheel provides digital commerce solutions to accelerate growth for brands.

Flywheel

Flywheel LATAM

Flywheel operates a leading cloud-based digital commerce platform across the world’s major digital marketplaces. It enables our clients to access near real-time performance measurement and improve sales, share, and profit.

Through our expertise, scale, global reach, and highly sophisticated AI and data-powered solutions, we provide differentiated value for both the world’s largest consumer product companies and fast-growing brands. These solutions can be tailored from pure self-service software, to outsourced management of digital commerce marketplace operations, and everything in between.  

With operations across the Americas, Europe, APAC, and China we offer our clients access to massive, global markets and have solutions for more than 400 digital marketplaces.

Flywheel Digital is the specialist digital commerce practice area of Omnicom Group Inc. 

Exciting news! Roundel has just announced that Roundel Media Studio is open to all advertisers starting August 1st!

As a beta partner, we’ve had the privilege of exploring the Roundel Media Studio platform and its features in-depth for the last five months. This marks a significant milestone, and we can't wait to see its impact on advertising efficiency and consumer discovery.

But that’s not all! By October, Roundel Media Studio advertisers will enjoy a special advantage with first-look bidding and priority access to Target Product Ads inventory. Get ready to elevate your advertising strategy and drive impactful results -> https://lnkd.in/eGsGS4bQ
#RoundelMediaSolutions #BetaPartner #Target #Flywheel

Amazon's Q1 2024 earnings reveal a breakthrough: International profitability for the first time since the pandemic!

This milestone, driven by ad growth and operational efficiency in major markets like the UK and Germany, highlights a significant shift in their global strategy.

Yet, many vendors are asking, "Where are my purchase orders?" Weeks of cover (WOC) have been declining since Cyber Week 2023, with notable shifts in category performance. While FMCG sees a rise in WOC, hardlines and softlines are down.

Amazon’s focus on efficiency is reshaping the European market, echoing successful strategies from North America. This shift is improving delivery speed and customer loyalty but is also causing short-term challenges for vendors.

Dive deeper into Amazon's strategy and its implications for vendors in our full analysis 🔗 https://bit.ly/3LNCbbS

#Amazon #Pandemic #Vendors #FMCG #Europe #Profitability

On August 14, join us for a 🎙️ LIVE ONLINE EVENT 🎙️ featuring industry leaders from Forrester, The Clorox Company, and Flywheel!

As retailers seek to differentiate their position by exposing more data, an opportunity emerges for brands to tip the balance of power in their favor–a phenomenon we’re calling “The Big Shift”. 

Register now to discover how to capitalize on this moment 🔗 https://bit.ly/3WyLC5q

#eCommerce #Webinar #Retailers #Advertising #OnlineEvent

A few weeks ago, the world’s top advertisers gathered at the Cannes Lions International Festival of Creativity 2024 and one thing was noticeable—Retail media took center stage, showing it's here to stay.

With the evolution of advertising and retail industries, Cannes Lions continues to celebrate creativity in traditional advertising. However, there's a noticeable shift where retail media and commerce are gaining traction, stealing the spotlight and dominating the conversation.

With a clear focus on the presence of retail media, our team has summarized three key takeaways and standout observations from the four-day event 🔗 https://bit.ly/3XUb6er

#CannesLions2024 #RetailMedia #Advertising #Commerce

How does Google’s recent decision on 3rd party cookies affect your advertising strategy?

While this change might seem like a relief, now is the time to focus on the long-term benefits of retail media.

Peter V.S. Bond is here to break down the impact of Google's updated approach on advertising, why retail media is a highly targetable and measurable option, and how to leverage privacy-first solutions for future success ⤵️

#Cookies #GoogleCookies #ThirdPartyCookies #RetailMedia

Incrementality might not be a ‘real word’ but you can drive real growth on Amazon by identifying incremental opportunities.

Retail Ready is back, featuring Ashley Mistretta, who explores the concept of incrementality on Amazon.

Learn what it is, how to spot incremental growth opportunities, and how to drive scalable results with our Incrementality Tool 🔗 https://bit.ly/3Shkghw

#RetailReady #Incrementality #Flywheel #eCommerce #AmazonAds

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