Forerunner is a venture capital firm dedicated to the modern consumer and the ambitious teams reshaping categories. ‍Since our inception in 2012, the consumer has been our North Star. We commit ourselves to having a constant pulse on what people are doing and why, and we closely observe how world events shape the way we live. We study subtle changes in people’s behavior and mindset, and project how needs and priorities might shift as people seek solutions for critical problems and new aspirations. We’ve invested in category-defining companies like Faire, Chime, Glossier, Hims&Hers, OURA, The Farmer’s Dog, Ritual, and more. With over $2.3 billion in assets under management and hundreds of investments to date, Forerunner is amongst the first women-led venture capital firms to achieve such milestones. 

Stadium Goods

The Yes

Dollar Shave Club

Birchbox

Stockwell

Flow Commerce

Bonobos

Lumi

Hims & Hers

Hollar

HotelTonight

Modern Fertility

Forerunner

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Chairman

Bill Groskopf

Owner

Joe Roberts

Founder and Managing Partner

Kirsten Green

VP of Communications, Forerunner

Kira McCroden

Vice President Finance

Tandis Azarbad

Director, Finance

Anthony Perez

Program and Project Management

David Bolick

Partner, Head of Research

Jason Bornstein

Partner, Operations

Jennifer Mariska

Purchasing Manager

Gregg Huckabee

Founder & Managing Partner

Nicole Johnson

Partner

Annie Wickman

Head of People & Talent

Brian O’Malley

Managing Partner

Principal

Eurie Kim

Hims is a wellness brand that helps men and women get access to products for skin care, hair loss, and sexual health.

Jet operates an e-commerce platform that allows its member to shop online from various retailers.

DSC is a lifestyle brand and e-commerce company that delivers razors and other personal grooming products to customers by mail.

Outdoor Voices is an active lifestyle brand that makes technical apparel for recreation.

Draper James is an online shopping site selling apparels and home accessories.

HotelTonight is a mobile hotel booking application that allows users to find and reserve same-day hotel rooms from their smartphones.

Birchbox is a New York-based online subscription service that specializes in makeup and other beauty related products.

Flow is a platform that enables e-commerce companies to go global.

The Yes is a next generation AI-powered shopping platform.

INTURN is an enterprise solution providing custom solutions to efficiently convert slow-moving and excess inventory.

Western US Companies With Fewer Than 100 Employees (Top 10K)

Companies With Less Than $500M in Revenue (Top 10K)

Investors Active in Midwestern US

Seed Stage Investors with Investments in Northeastern US

At Forerunner, we believe in a better way to invest. We’re a venture capital firm focused on understanding the mindset of the modern consumer and identifying the people poised to deliver what they need. We believe that when entrepreneurs are poised to meet consumers not just where they are today but where they’re going to be tomorrow, they become more than just founders — they’re forerunners. By supporting them with funding, strategic wisdom, and consumer insight — our “CQ” — we help transform industries and drive culture forward. 
 
We’re a San Francisco-based team of veterans and visionaries from multiple disciplines. What unites us is a shared belief that “good enough” just isn’t good enough. We’ve used our combined expertise to support trailblazing brands like Dollar Shave Club, Warby Parker, Hims & Hers, and dozens more.

Forerunner Partners VII, LP

Forerunner Partners VI, LP

Forerunner Partners V, LP

Forerunner Builders II

Forerunner Partners IV, LP

Forerunner Builders I, LP

Forerunner Partners III, LP

Forerunner Partners II, LP

Forerunner Partners I, LP

Advertising, Business and Retail Services

San Francisco

California

United States

North America

Shop Till Your AI Bot Drops

Forerunner-backed Fora wants to make travel ‘the new real estate’ for female gig-economy workers

China

Asia

Russian Federation

Europe

Singapore

Belarus

HTML5

Yotpo

Keen.io

Google Compute Engine

F5 NGINX

Fonts.com

Adobe Fonts

Modernizr

Google Fonts

BAM Ventures is an early-stage consumer-focused fund based in Los Angeles, CA. The fund's investment focus includes E-Commerce, Retail, and Software at the Seed, Series A, and Pre- stages.

BAM Ventures

Merian Ventures is based in San Francisco, CA and is run by Alexsis de Raadt St. James. The fund is focused on investing in early-stage, women-led, consumer-facing businesses.

Merian Ventures

Forerunner Ventures is a venture capital firm that specializes in investments in innovative companies within the consumer and retail sectors. The firm focuses on early-stage investments and aims to partner with founders to build enduring businesses.

Forerunner Ventures

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COM:FORERUNNERVENTURES

Forerunner Ventures