Forrester is a research and advisory company that provides insights and guidance to businesses on technology, customer experience, and digital transformation.

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Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. 

Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. 

Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.

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The agenda for B2B Summit APAC 2024 is now live!

Here are just a few of the noteworthy sessions on this year's agenda: 
💡 Optimizing Marketing With Generative AI: Early Cases And Proof Of ROI
🙋 A New Generation Of Buyers Will Force B2B Reinvention
🤝 Revenue Process Transformation Expands The Marketing Remit

Learn more details and how to register for this year's event: https://forr.com/3WR5DnK

Today, tech leaders are under tremendous pressure to scale the demands of their business. They need to create a high performing IT organization to do that. To build a high performing organization, tech leaders need to use the latest AI technologies. 

Join our LinkedIn Live next week for a conversation with Chuck Gahun and Mike Gualtieri, moderated by Matthew Guarini. They'll give a preview of our upcoming #ForrTech North America event and explain the role of data and AI in high-performance IT. 

RSVP here to get a reminder when we go live! ⤵

As we gear up for 2025, budget optimism is rising despite challenges like high interest rates and tight labor markets. Check out the data from Forrester’s 2025 budget planning guides. 

See where budgets are headed for ✔️alignment ✔️trust ✔️governance ✔️AI ✔️and tech stacks. https://forr.com/3SynrSg

Leaders are charging ahead with bullish budget plans, but the challenge lies in turbocharging efficiencies. Get the scoop on our 2025 budget planning benchmarks! 

1️⃣ See where 2025 budgets are being beefed up.
2️⃣ Learn which divestments impact CX and tech.
3️⃣ Discover top areas for 2025 budget experimentation.

https://forr.com/4fqBMdc

Blinded by shiny objects? Invest in the right emerging technology for the right reasons and create a path for generative AI. Read the guide to learn how. https://forr.com/4fjhzpA

With modern B2B buyers controlling their own buying journeys, is your growth engine equipped to handle your buyer and customer needs? Find out how you can align, reinvent and win at #ForrB2BSummit APAC on October 1 in Singapore. Learn more about the topics covered and register today! https://forr.com/3Stu3kN

Dane Anderson

COM:FORRESTER

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