Frida is a company that specializes in creating products for parents and babies, focusing on thoughtful designs and solutions to make the parenting journey more enjoyable and less stressful. The company emphasizes a community-driven approach, engaging with parents to develop items that address real-world challenges.

Frida

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 7 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

Guess this means our 4-in-1 Bath Tub is now... a 5-in-1?

P.S. Liquid Death, poppi, you comin over?

#innovation #productdesign #gameday 

Hey, Stanley 1913 👋 We saw you’re hiring for a new Director of Social and wanted to jump in and endorse our friend and longtime co-worker: Moms. 

Frida is a company founded by a mom (shoutout Chelsea 🙌) and staffed by a bunch of badass moms. Not to mention moms are our brand champions, our sounding board, our *unfiltered* product testers... the list goes on.

A mom would CRUSH this job. But we’re guessing you already know that based on the social media frenzy a squad of well-hydrated moms kicked off for you. Just our two cents! But we think you know what to do 😉

#stanley #socialmediamarketing #socialmedia #hiringalert 

Parents surviving the first workweek of the year, but realizing it’s time to clock into their other full-time job.

Who's WFH this week while their kids are still on break 😅 

It's givinggggg 💝 Every year, the entire Frida Fam comes together to support underserved parents and children through our Day of Service. It’s a chance for each of us to slam our laptops shut and give back to our local Miami community. We teamed up this week to wrap thousands of presents and donate TONS of products, totaling almost 8,000 gifts for families in need.

HUGE shoutout to our friends at LOTUS HOUSE WOMEN'S SHELTER , Miami Diaper Bank, Miami Rescue Mission Clinic, and Nicklaus Children's Health System for taking the baton and helping us to spread all the love this holiday season.

We're Frida, of course this got weird 🙃 

COM:FRIDA

Frida