Penny is a financial technology company that offers an AI-powered personal finance coach designed to help users manage their money more effectively. The platform provides personalized insights, spending tracking, and budgeting assistance to improve financial well-being.

Chris Noble

David Abbey

Penny

Penny AI exponentially increases revenue by enabling and empowering direct sales field consultants and leaders. All while providing corporate teams with the data, insights, and the pace of innovation for the digital-first future.

Our team is based just outside of Vancouver. We're on a mission to build brilliant technology that inspires action, builds momentum, and creates belief in Consultants all around the world.

Acronym Venture Capital

ScaleUP Ventures

PSG Equity

Mindset Venture Group Ltd

Atrium Ventures

Rubicon Venture Capital

The Batchery

WUTIF

E-Fund

Penny AI

Direct sales trends we think will go big in 2024 ✨️

4/4 Enhanced Training and Support for the field

Direct sales companies are stepping up their game empowering their field with the knowledge and skills to run the business, and with practices and resources to live their best life. 

Recognizing that a healthy work-life balance is crucial, the trend is to include access to mental health resources, engagement-based micro-learning experiences, team activities focused on both business building, wellness and motivation. 

Celebrating individual and team successes also plays a big role, with awards, gamified challenges and  recognition in company communications.

#SalesTraining #RepSupport #EmpoweringSales


Direct sales trends we think will go big in 2024 ✨️

3/4 Holistic approach to sustainability

We are seeing a big shift towards green and ethical practices in consumer preferences. Customers care about the planet and how things are made, so companies are stepping up with strategies that go beyond eco-friendly products. 

This includes focusing on reducing overall carbon footprint, partnering with companies with similar commitments. As well as using sustainable materials in packaging, optimizing supply chains for less environmental impact, and even adopting green energy sources in operations. 

#EcoFriendlySales #DirectSales #SocialSelling


Direct sales trends we think will go big in 2024 ✨️

2/4 Leveraging Micro-Influencers for Authentic Engagement

Direct sales companies are teaming up with micro-influencers. Unlike celebrities or major influencers, micro-influencers are often everyday individuals who have a smaller, but highly engaged and loyal following. 

These are real people who have built their audience through personal connections and trust. It's all about authentic, relatable promotion that really connects with customers, leading to ongoing brand advocacy rather than one-off promotions. This helps in building a consistent and loyal customer base over time.

#MicroInfluencers #AuthenticPromotion #RealConnections


Direct sales trends we think will go big in 2024 ✨️

1/4 Getting Personal with Customer Experiences

Direct sales was always about building relationships and personal touch. But this year it’s taken to a new level.  AI was already leveraged by companies to build consistency in customer cycles and predict who to reach out to, but this year it’s all about helping drive relevant conversations. 

From social media AI-recommended responses, to AI-guided scripts, personalization at scale can finally become a reality.

#PersonalTouch #DirectSales #AIInSales


How to make the most of seasonal promotion campaigns!

#DirectSales #SocialSelling #NetworkMarketing 

Metric
Company Name	Penny
Symbol
MSH ID	COM:GETPENNY
Market	PRIVATE
Sector	Financial Services & Finance
Industry	Financial Technology
Country	CA
Stage
Employee Count	60
Website	getpenny.com
LinkedIn	getpenny
Founders

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Monthly Web Traffic	944
Web Traffic Growth	-0.10
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COM:GETPENNY

Penny

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