Publica is a technology company focused on internet-connected TV advertising. It helps to power the next generation of ad experiences on the big screen, as audiences shift from Cable TV to Digital. The platform offers an end-to-end solution for publishers to maximize their Connected TV advertising revenue while offering a TV-level user experience.

Publica by IAS

Publica

Publica is a leading demand agnostic CTV Ad Server. Awarded best early stage technology company at the 2020 AdExchanger awards & best sell side programmatic platform at the 2021 Digiday Awards, Publica is trusted by global streaming publishers & smart TV manufactures to power their ad pod construction, SSAI & unified auctions. Publica was acquired by Integral Ad Science in 2021.

Excited to share the news that Publica By IAS has been named Best Video Ad Server this week in the Digiday Technology Awards. Learn more about the awards & winners here: https://lnkd.in/gsD_fqJT

#CTV #AdServer #SSAI #AVOD #FAST #Streaming 

Connect with Publica next week at the IAB ALM conference to talk about your CTV growth plan for 2024

Meet with Publica by IAS CRO Sean Galligan & our leadership team at the IAB ALM to learn more about the data and programmatic technology that is increasingly being used by TV OEMs, AVOD & FAST services to power their CTV ad break decisioning.

#CTV #Streaming #AdServing #SSAI #AVOD #FAST #Programmatic 

"No two SSPs are built the same. While advocates of SPO may portray SSPs as interchangeable cogs in the CTV machine, the reality is that different SSPs bring different things to the table – and that diversity is an asset to streaming publishers"

If you missed this Q&A with Publica by IAS VP Product James Wilhite on AdExchanger, here is another chance to read it. 

#CTV #AdServer #SSAI #AVOD #FAST #Programmatic #Streaming 

If you are an AVOD or FAST service looking to grow your advertising revenue, Publica by IAS can empower you to build the ad breaks that CTV ad buyers will want to target, and your streaming audiences can lean into...

#CTV #Streaming #AdServing #SSAI #AVOD #FAST #Programmatic 

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